Learn
How You Can Actively Control, Direct, And Guarantee The Success Of Your Internet
Business With This One Simple Strategy
Motivational speaker Anthony
Robbins once said, If you want to be successful, find someone who
achieved the results you want and copy what they do, and youll achieve
the same results.
Its an idea I became
familiar with many years ago
When I was first getting
started online, I made a lot of mistakes. Not because I wasnt
trying to model successful businesses, but because there simply werent
businesses online to model. (In 1996, I was among the first handful of people
to actually start selling products over the Internet.)
So I gathered as much
information as I could from successful offline marketing experts like Jay
Abraham and Gary Halbert; however, the challenge was adjusting their techniques
to work in the online world. Im sure it will come as no
surprise to you that many of the techniques used to market and sell in the
real world either
The point that Im
trying to make here is that it literally took me years of testing and hundreds
of thousands of dollars to discover the same techniques that youll
now see commonly used online today.
Fortunately, there
is no reason for things to be nearly this difficult for you. Today,
modeling the Internet successes is relatively easy. (Though,
be careful that you separate the phonies and fakes from the true
experts -- look for those who honestly practice what they preach and
who can prove it!)
The biggest investment
that youll need to make is your time
If youre interested
in long-term, life-changing success, then a few extra days of reading and
researching shouldnt matter. Its the success of your business
that were talking about here, so dont make the fatal mistake
of thinking that youre wasting time. Remember that
what you learn today could be the technique or strategy that saves you not
only wasted time and effort, but thousands of dollars in could have
been profits.
Its an extremely
simple concept, but its really one of the key ideas I teach
Guarantee
Your Success By Modeling The Successful
1) What Should My
Web Site Look Like?
Why spend thousands of
dollars having a flashy site designed thats loaded with theme music
and spinning graphics? Some of the most successful web sites online
today have extremely sleek, simple designs.
Of course, before I tell
you to model proven successful web sites, I want you to be aware of
the catch
When researching web sites
to model, the ones you should be paying closest attention to are your
competitors and sites that have a profit model similar to your own
(i.e. look for sites that make money in a similar way).
For example, if you sell
cotton balls on your web site, you shouldnt be modeling your site design
after Amazon.com. First off, they sell books (among other things).
You sell cotton balls. They offer a wide variety of titles and choices.
You offer one product -- cotton balls. Finally, lets face it
-- their advertising budget is out of this world! If youre a
small or home-based business, you likely dont have the same kind of
luxury to experiment and make expensive mistakes.
So think practical --
be realistic -- and start looking for other sites that are successfully selling
their cotton balls online (or one, similar product), and model your site
after theirs. Your site doesnt need to be the next Yahoo! or eBay for
you to be earning a significant 6 figure income.
2) How Do I Write Sales
Copy That Really Sells?
Writing sales copy that
really sells takes practice -- and education! I have yet to
meet someone who just has a natural gift for writing award-winning
copy without any education whatsoever.
Sure, some people might
get lucky and stumble onto bits and pieces of the proven approach
-- but I can guarantee you that anyone who hasnt studied the art
& science of sales copy is missing key elements that could increase
their sales by 400% - 1,200%. Im not kidding here
So rather than playing
a hit or miss guessing game with your copy, I highly recommend
looking for sales copy that makes YOU want to buy and studying it.
After youve read enough quality copy, youll start to notice a
distinct pattern that you can apply to your own writing.
3) How Do I Rank At
The Top Of The Search Engines?
If you plan on ranking
at the top of the search engines, then I cant stress enough the importance
of educating yourself. The search engines are a highly competitive
arena where only those who have taken the time to learn the rules
claim a top 10 spot.
Very rarely these days
will you hear of someone getting lucky and just magically sliding
into a top ranking.
So if you want a top 10
listing under your best keywords and phrases (i.e. you want your site to
appear in the top 10 listings when someone searches the key phrase cotton
balls in Alta Vista, Yahoo!, Google, Excite, HotBot, etc
), then
you need to do two
things
a)
|
Examine the web sites
that already rank in the top 10 under your best keywords and phrases -- and
look for patterns.
|
b)
|
Use the proven know-how
of the search engine experts to learn the ropes. If you want a top
ranking, then youll want the experience and advice of someone who makes
it their mission to keep up with the constantly changing rules of each search
engine and directory. |
In fact, before you spend
a lot of time examining the sites of your competition for clues as to why
they are listed among the top 10, I recommend seeking out these search engine
gurus. With their advice, youll be better prepared to critically
examine your competitors web sites for clues that explain why theyre
at the top of the ranks.
4) How Do I Drive Targeted
Traffic To My Web Site?
If you want to increase
the number of targeted potential customers who are arriving at your web site
each day, then a listing in the search engines is a good start, but its
also exactly that -- a start.
Again, take some time
to research your competition. How are they attracting their
visitors? Do they have a lot of links on other sites? Do they
have their own Affiliate Program? Do they participate heavily in
newsgroups? Do they have an established viral marketing campaign?
Use the experience of
your competition to your advantage by learning their secrets -- and then
tweaking and improving on their approach to do them one better!
Work
Smarter -- Not Harder -- And See Bigger Rewards And
Profits
Even now, I still scour
the Web to see how others are creating their own success. I analyze
my competition
I read everything that I can get my hands on
and
I remain open to new ideas and new approaches.
Today, its relatively
cheap and easy to get a solid education in what Internet marketing techniques
work, which to avoid, and how to build guaranteed success the first time
around! So why would you waste your valuable (and limited) time and
money by stubbornly insisting on making mistakes that you could easily avoid
with a little education?
Model the success of others
and you'll not only guarantee your success, you'll achieve your goals in
less time with less expense than you could on your own.