DrNunley's Biz-Tips
by Kevin Nunley

The Difference Between a Sales Letter and an Ad

People often get the terms ad and sales letter confused. It's
understandable.  Both are designed to get new leads or sell a
product, service, or idea.  But there are important differences
in how they work.

A sales letter is a more personal form of advertising than an ad.
An ad in a magazine or newspaper will be seen by thousands or
perhaps millions of readers.  A sales letter is for the reader's
eyes only. Even though a sales letter is often mass-produced,
the reader still views mail as more personal than an ad in a
newspaper or magazine.

Unlike an ad, a sales letter can use the first person.  This
conveys a more informal, natural tone.  This way the reader gains
a better sense of the writer's personality, enthusiasm, and
sincerity.

Too many sales letters sound like advertising. The words should
flow in your own voice, as though you were writing to a friend.
The reader should feel like they know you though reading your
sales letter.

Kevin writes your sales letters at
http://drnunley.com/copywriting.htm  Find out how professionally
written copy can make a BIG difference in your results.  Reach
Kevin at mailto:kevin@drnunley.com or 801-328-9006.