Learn
The Rules That Our Top Affiliates Are Using To
Earn
$4,000 to $8,000+ A Month In
Commissions
(And Discover How To
Successfully Start Or Supplement Your
Online Business
With Affiliate Programs)
You probably already know
that joining an Affiliate Program is a great way to start earning a sizeable
income on the Internet without many of the hassles that come with running
your own business.
All you do is refer someone
else's product or service, and then get paid a "referral fee" for every
sale that is made. (You are assigned a special URL that tracks
all of the visitors you send to their web site and all of the sales that
you generate.)
It's extremely easy
to do because you just post a link, a banner, or a short recommendation letter
on your web site -- or perhaps recommend the product or service in your
newsletter or e-zine -- and then collect a percentage of the profits
when a sale is made!
You don't ever worry
about
Ø Collecting the money
Ø Packaging the product
Ø Shipping the product
Ø Customer service
or anything else
for that matter! You just do the promotion and collect your referral
fee from the resulting sales!
That's why joining an
affiliate program can be a great way to
A)
Start your very own online business without the usual hassles and
expense of product development and fulfillment.
B)
Capitalize on the lifetime value of customers you may have from an
existing e-business by sending them "backend" offers of affiliate products
and services.
C)
Earn 250% more sales than you would promoting your own product by
making a "friendly recommendation" as opposed to pushing your own product
or service.
and that's just
for starters! The truth is, joining affiliate programs can be extremely
profitable
if you know what you're doing, that is!
Avoid
The Deadly Mistakes That Most Affiliates Make!
Rule
#1: Go
for quality!
Remember that any
recommendation you make will reflect directly on you. If you recommend
a good quality product or service that is reasonably priced, your customers
will continue to trust you and be interested in future recommendations that
you make. If your customers have a bad experience with a product or
service that you recommend, however, they will likely hesitate to act on
any new offers you
send them.
So be sure that you do
your homework before recommending anything to your customers. Try the
product or service yourself. Talk to other people who have bought
it. Make sure that you are recommending a high quality product that
comes from a company who offers great customer service and
who is reputable enough to back up what they sell with a strong
guarantee.
Don't ever promote something
that's going to hurt your reputation!
Rule
#2: Look
for a program that offers top commissions.
It is perfectly reasonable
for you to expect to be paid 20% to 50% of the profits on each product
sold -- 5% to 10% is really low. Ultimately, you should look for
companies who understand the "lifetime value" of new customers you send them,
and who appreciate your efforts enough to compensate you generously.
For example, here at the
Internet Marketing Center, we pay over 60% of our net profits to our affiliates,
so they earn $65 for every course sold through their link to our site.
This means that after we've covered such costs as printing and packaging
the course, customer service, credit card accounts, hosting fees and other
expenses, we actually pay our affiliates over 60% of our net profits.
Why are we willing to
pay such high commissions? Because we recognize the lifetime value
of each new customer our affiliates send us. Only consider joining
programs that offer a similar level of respect for
their affiliates.
Rule
#3: Make
sure they have a high sales conversion ratio.
When joining an Affiliate
Program, make sure that the site is turning a reasonable number of visitors
into sales. If they're not, your efforts directing traffic to their
web site will be completely wasted.
Look for sites that have
at least a 1% conversion ratio (i.e. 1 out of every 100 visitors buy).
Check out their web site and their sales copy to see if it "makes you want
to buy." After all, while it's your job to send them targeted traffic,
it's their job to turn these prospects into paying customers.
Rule
#4: Match
the product or service to the theme of your site.
If you sell golf clubs,
then you shouldn't choose affiliate products like weight loss pills to promote
on your web site. Your customers see you as a golf expert -- not a weight
loss expert. So it makes sense that while they will be very interested
to learn what brand of golf bag or golf balls you recommend, you are going
to lose their trust and respect if you start trying to recommend weight loss
products to them.
Find out what your target
market is looking for and then choose affiliate products that meet their
needs while complementing your own product or service.
Rule
#5: Be
sure that you're getting credit for all of your sales.
Find out what kind of
tracking software the Affiliate Program that you're interested in joining
uses. You want to go with a company that uses quality affiliate tracking
software that is reliable and tracks ALL of your sales.
Why I emphasize "all"
is because you want to make sure they track online, phone, fax, and snail
mail orders. Many companies only track online orders, and this means
that you will never get credit for anywhere from 5 - 10% of your affiliate
sales!
Also, make sure the Affiliate
Program you join uses "cookie tracking" because this helps to ensure that
you will be credited for the sales of people who don't buy the first time
they visit, but come back later to
make a purchase.
Rule #6:
Look for
programs that allow you to access all of your sales statistics in Real Time.
Real Time statistics are
important because they allow you to see how different banners, text links,
and recommendations are doing. For example, on your site you might
discover after some testing that a banner on your resource page doesn't pull
nearly as well as a personal recommendation under your newsletter subscription
box. So you can adjust which banners and text links you use,
and where they are placed, based on what you learn from your Real Time sales
statistics.
Rule #7:
Look for
a program that teaches you the "best" techniques.
A good Affiliate Program
will provide you with everything you need to be successful. They'll
provide you with traffic-generating banners, text links, and recommendation
letter templates. And they'll also tell you which techniques work well
in which circumstances.
Because their success
is linked with yours, the Affiliate Program you join should be ready, willing,
and able to teach you everything you need to know to start earning excellent
commissions.
***MOST IMPORTANT
RULE***
Avoid
falling victim to the "Flea Market Syndrome"!
It's absolutely critical
that you don't allow Affiliate Programs to clutter up your main site or the
main goal of your page. Don't go crazy and start promoting 10 or 15 different
affiliate products on your site, thinking that if you can make a lot of money
by joining 1 affiliate program, you'll make even more money by joining 10.
Your site will end up looking like a giant flea market!
You'll come across as
unprofessional because it will look like you are trying to make a quick buck
rather than do your visitors a "favor" by recommending one or two really
quality products. The most profitable way to approach Affiliate Programs
is to choose one really good quality product and promote it to the
best of your abilities.
This is the approach that
top affiliates in our program are using to earn commission checks of $4,000
to $8,000+ each month! Now granted, these affiliates have high traffic
sites; however, this same technique is earning our "average" affiliates $1,000
to $2,500 every month! That's how powerful focusing your energy on
promoting one product can be!
And of course, once you've
maximized your profits with one affiliate product, you can choose
another and start the process all over again. Dont choose 10
programs and try to promote them all at once. This doesn't work.
More is NOT always better! You will devalue your site and destroy your
credibility by coming across as "greedy" rather than "helpful."
Remember that just because
one vitamin a day is good for you, it doesn't mean that 5 or 10 are even
better! If you promote too many Affiliate Programs on your site, you'll
end up confusing your visitors because your web site will lack focus.
They'll be overwhelmed and just click away
and you won't end up making
any money at all! So remember to stay targeted!
Final Note: If
you're interested in participating in the Internet Marketing Center's own
profitable Affiliate Program (rated as one of the Top 10 affiliate programs
on the Web by AssociatePrograms.com and AffiliatesDiretory.com),
click here
now for more information. |