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NEWSLETTER:
================================================================
- Your BECANADA Free Internet Marketing Newsletter
Issue #35 ; Over 7500 members worldwide.


= Special Issue:

"Learn Internet Marketing From The BEST: Top list of
Internet Marketing Masters, Their Resources, Their
Newsletter[s] and an Article from Each one... - PART #2"


= Next Issue will feature:

"Understand the new email marketing landscape, how to
survive and thrive while still obeying the 'new' rules..."


= Previous Issues Featured [access info below]:

"Learn Internet Marketing From The BEST: Top list of
Internet Marketing Masters, Their Resources, Their
Newsletter[s] and an Article from Each one... - PART #1"

"Ad copy tricks + Html how to info to increase sales at your
websites and using ppc engines / classifieds and other
types of online advertising..."

"Proven methods to automate daily tasks to save time
and how to use these savings to increase profits..."

"Pay per click Search Engines - Myths, Successes and
detecting fraud - a how to guide to success using
these sites to generate sales without loosing your shirt."


================================================================

- How to get more traffic and profits now and in the future
without spending ad dollars in less than 15 minutes -

Find out how to reach millions of internet users by
posting your classifieds ads to 1000s of websites
in only minutes plus automate "getting the word out" to 1000s
of more websites - all types - that are setup to help
you advertise and promote your website[s] at no cost to you
plus automate all your marketing now in less time, while
reducing costs at the same time - quickly and easily...

To learn more now go to:

http://befreenewsletters.becanada.com/?5&&*FBE34&&

================================================================


Sections:
----------

[1] - Welcome to Issue #35 !

- What is in this issue, and up and coming...

- New Internet Marketing Links Section

- Six new resources sections added to the 100,000 online
marketing resources center by Becanada!

- New Internet Marketing "Know How" Search Engine.
By Becanada

- 280+ Newest Free Classifieds since last issue listed plus
over 200 more listing, and lists to 1000s more...
[with real time updates of new sites!]

- New Internet Marketing Center Newsletters Added to Learning Engine.

- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!


[L] Internet Marketing Resources and Tools Section:

Learn how / get tools to automate all forms of internet
marketing and internet business, and general internet activities
- including advertising, marketing, follow up, websites
tools, internet surfing, leads generation and more...


[2] Guest Article #1:

"Discover the Killer Marketing Strategy I'm Using to Help
Increase My Internet Marketing Sales by more than 30!"
By Derek Gehl, marketingtips.com


[3] Guest Article #2:

"Landing Page Strategies"
By Michael Campbell
homepage.mac.com/dmcorp/


[4] Guest Article #3:

"Three Keys to Succeeding This Year"
by Charlie Page
www.RealWorldTactics.com



- F-re-e places, tools and resources to promote your website.
Including new sites you can promote your website[s] at.

- Over 4200+ New Classifieds Websites Listed, 280+ new sites
since last issue & listing of all sites.

____________________________________________________________________


Who is protecting your website and profits while you sleep?

No website can afford to be down and/or slow loading anymore...
Why settle for slow loading sites that kill profits and/or
banner ads that steal sales? Get Website Hosting and/or hosting
services/software - with all the tools, resources and more
included to make your website[s]'s success a sure thing
rather than a "maybe"...

To learn more go to:

http://www.best-host.com/?*freebmic*FBE34


____________________________________________________________________


[1] Welcome to a new issue!
Forward from the Editor...

____________________________________________________________________


From: David Belton, CEO Becanada,
David Belton Software Enterprises INC
Editor Becanada Free Internet Marketing Newsletter


Welcome to a new issue!

We would like to sincerely welcome you to a new issue of
the BECANADA Free Internet Marketing newsletter.

Also, we have added a new section "Internet Marketing Links"
that contains all kinds of links to top sites and tools
that help marketers new and experience save time, effort,
money and automate many tasks to help increase the bottom
line day in and day out.

We have received lots of top quality articles and training tips
that will be collated and released over the upcoming newsletters.

Let's all make this year a great year online!

In every issue you will find hot tips, tricks, free downloads,
resources and articles to help you marketing online more
effectively than ever before!

We have an extra special update on new stuff about to be
released from Becanada that will positively affect
all aspects of your internet marketing, website sales,
and internet browsing in general - see below
for more details now...

In this issue we feature a special issue all about

"Learn Internet Marketing From The BEST: Top list of
Internet Marketing Masters, Their Resources, Their
Newsletter[s] and an Article from Each one... - PART #1"


This special issue will contain some recent article[s] and/or
summaries of recent issue[s] and links to these online.

Due to some copyrights we can not re-produce the articles
in full here. Please follow the link[s] to the sites online
to read them in full.


Success in business online is a series of steps, done in order
and fine tuned constantly as market conditions change as
you aspire to attain your goals. Understand that success online
requires that you will always be in the process of fine
tuning your website[s], marketing and traffic generation.

You only fail if you give up. Never give up.

The only difference between you and a millionaire is time,
effort and attitude. This issue ... use those tips,
make changes and get results!


= Next Issue will feature:

"Learn Internet Marketing From The BEST: Top list of
Internet Marketing Masters, Their Resources, Their
Newsletter[s] and an Article from Each one... - PART #2"


New Internet Marketing "Know How" Search Engine!
By Becanada

Now search top authors and newsletters online - learn internet
marketing in only minutes... click on "SEARCH ALL RESOURCES"
at the lower left of your screen to access.

Every week NEW CONTENT is added.
Visit often.



- Six new resources sections added to the 100,000 online
marketing resources center by Becanada!


Click on "resources center" at access these new sections.
Included are top marketing resources, ad copy articles,
search engine training links, and much more...



- New Sites, and New Online Newsletter Systems.



We have just upgraded our online listings on new and current
issues of Free Becanada Marketing Newsletter, Isell Marketing
Newsletter and Cashlinks - you can now view all must
faster and easier online.

There is tons of information for everyone trying to
make money online and market online...

JUST ADDED:

You can now specify to search all sections or just particular
newsletters and now all Internet Marketing Center Articles [over 90!]

Please see all sections to see just how fast you can
increase your "bottom line" in less time the easy way today!

Plus there will be links to top "How To" websites covering
all the most important methods [including tools] to help
you marketing online faster than ever before.

Becanada has been online for almost 9 years now and we would
like to share our insights and those of other top
internet marketers with you on a regular basis.

Welcome and enjoy!

Also, as part of our regular feature we have over 100
new F-ree classifieds website waiting for you to post
your ads - promote your business now!

Yours Truly,
David Belton , CEO BECANADA
Editor
Becanada Free Internet Marketing Newsletter.
Copyright 1996 - 2014.


____________________________________________________________________


>>> Do it right the first time and get into profit now!

Want to learn how to market online, save time, and do it
right the first time without all the headaches? Go to:

http://befreenewsletters.becanada.com/?0

____________________________________________________________________



-----------------------------------------------------

- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!

-----------------------------------------------------

You can get free information from top online marketers
today by joining Becanada's other free newsletters
and announcements services.

Including Cashlinks Newsletter, and Free Internet Marketing
Newsletter and more...

Every week get the top information from top online marketers.
Unsubscribe at any time.

Go to:

http://befreenewsletters.becanada.com/?8&&&&

Click on Newsletter, Free Newsletter and see other links
on the main home page for additional free information sources
to aid you in increasing your results from online
internet marketing.

Also see:

http://www.becanada-isell.com/?

for the ISell Free Download and training newsletter.


____________________________________________________________________


>>>> Put your results into overdrive starting today! <<<<<


Learn all the tips, secrets, and insider information
you need to mar-ket online - save time and money and
increase your s.a.les, tra.f.fic and leads generation...
to learn more, go to this website:

http://befreenewsletters.becanada.com/?0


____________________________________________________________________

____________________________________________________________________


[L] List of links to automate all forms of internet marketing
and internet business, and general internet activities
- including advertising, marketing, follow up, websites
tools, internet surfing, leads generation and more...

____________________________________________________________________

____________________________________________________________________


This special section is broken up into different parts. Internet
Marketing contains links to sites to help you learn marketing online.
Internet Tools lists tools to automate advertising, getting the
word out, and other automation tools. Website Marketing lists
specific links to sites to help with website tasks. Finally
General Internet Automation has links to enhance all your internet
marketing tasks. Each link has a brief summary of the site ; visit
each site for more information.


....................................................................

Internet Marketing:

....................................................................


Insider Secrets to Internet Marketing - learn
everything from A to Z about internet marketing:

http://mt.becanada.com/


Learn how to capitalize on Ebay and over 120 million visitors
a day and use this to aid your business' profits now:

http://www.auctiontips.com/t.cgi/8549


Secrets to their Success Newsletter - top
newsletter where successful internet marketers
tell it like it is:

http://dynamic.secretstotheirsuccess.com/t.cgi/8549


E-Mail Marketing explained - everything you need
to know including headlines, subject lines and
days of the week best to email and those to avoid:

http://www.marketingtips.com/emailsecrets/t.cgi/8549/


....................................................................

Internet Tools / Advertising Automation:

....................................................................


Get the word out to 1000s of websites the are
there to help you market your website at no cost:

http://power.becanada.com/?


Submit your website[s] to search engines and
get a top page ranking:

http://powersearch.becanada.com/?


Automate email newsletters, sending follow ups
and many other email tasks from your desktop:

http://www.mail-loop.com/?


....................................................................

Website Marketing:

....................................................................


Automate leads generation / provide a classifieds service [free or
paid] at your website today:

http://www.becanada-isell.com/?


Get help promoting your website and automate that process now
and get an army of affiliates now:

http://replicate.becanada.com/?


Use classifieds, search engines and ffa listings to generate
sales leads for your business / website now:

http://www.becanada-lsn.com/?


....................................................................

General Internet Automation:

....................................................................


Automate all your surfing, shopping and searching today, in
less time the easy way... save 100's of hours now:

http://powerbrowser.becanada.com/?





================================================================

[2] Guest Article #1:

"Discover the Killer Marketing Strategy I'm Using to Help
Increase My Internet Marketing Sales by more than 30!"
By Derek Gehl, marketingtips.com

================================================================


People are always coming up to me and asking, "What can you
tell me to help increase my Internet marketing sales?"

All too often, when I ask them to tell me about their
business models, I discover they're selling only ONE
product. So I ask them, "Have you ever considered selling
*backend products* to your customers?"

Backend products are simply products you can offer to your
existing customers, after they've made their initial
purchase.

Because you know what they've already bought from you, you
should have a good idea of other things your customers
like to buy. And that should make it easy for you to think
of new things they'd want to purchase!

Backend products can be anything you think your target
market might be interested in. For example, if your site
sells cameras, new products could include:

* Add-ons like wide-angle or telephoto lenses for your
cameras
* eBooks that teach people how to take better pictures
* Other complementary products, such as camera cases or
tripods

The brilliance of this strategy lies in the fact that you
already know what your customers like to buy!

So you can easily create highly targeted offers for them
-- leading to higher conversion rates and more sales...
and more money in your pocket!

The truth is, if you're not following up with your customers
and targeting them with highly appealing backend products,
you're losing out on a TON of profit.

In fact, by adding just ONE more product to your site, you
can increase your revenues by 30% to 50%!


--------------------------------------------------------

Why you need to think "lifetime value" rather than
"single sale"

--------------------------------------------------------

The other day I got an email from Amazon.com telling me
about a new Internet marketing book they just got in stock.

They knew I might be interested in it because I've bought
other Internet marketing books from them before. (Hardly
surprising, right?

And I *was* interested in that new one, too! In fact, as
soon as I got Amazon's email, I immediately clicked
through to their site, checked out the book, and bought it!

And in doing so, I boosted my "lifetime value" to Amazon by
another 20 bucks.

Lifetime value is simply the income generated by a single
customer over the course -- or "lifetime" -- of your
relationship with him or her.

If you sell only one product, then your customers' lifetime
value will be limited to the net income that comes from a
single sale of that product.

But if you sell a wide range of products, your income will
grow exponentially!

And selling to existing customers is easier and cheaper than
selling to strangers because you've already cultivated a
relationship with them: You've put in the time and money
to...

* Get their attention
* Establish your credibility
* Build their trust in you
* Overcome any resistance they may have to buying online
* Close that first sale

On top of that, you now know what your customers like!

So, after that, it's much easier to sell to people a second
time... and a third... and a fourth... and so on.

If you reward your customers for being loyal, they'll reward
YOU by becoming even more loyal!

Take the book I bought from Amazon... all they had to do was
send me an email about a product they thought I'd like,
based on my previous purchase history. They didn't have to
sell themselves as a company to me because I've already
bought from them before.

In fact, I've bought maybe one book a month from Amazon over
the last five years at an average of $20 each -- meaning my
lifetime value to them so far is $1,200!

And it's much easier -- and way cheaper -- for Amazon to
sell me 60 books at $20 each than to persuade 60 new
customers to each buy one $20 book.


--------------------------------------------------------

When to follow up with your customers for maximum returns

--------------------------------------------------------

The best time to offer your customers backend products is
when you're given a natural opportunity to follow up with
them.

Here are some examples of what I mean: You can...

* Follow up after a PURCHASE:

Right after someone buys from you, you can send them
a "thank-you" message that includes an offer for a
related product.

For example, if you sell project management software,
you could offer your customers an eBook that gives
them advanced project management tips and techniques.

Or, if you sell "how-to" guides that teach people
how to build their own sundeck, you could offer
customers a special package deal on the tools they'll
need for the job.

* Follow up on a PURCHASE ANNIVERSARY:

An easy way to get a follow-up promotion in front of
your customers is to send them an offer one month, six
months, or even a year after they made their first
purchase.

Email them to ask how they're enjoying the product,
and let them know you've got similar products
available at a special discount price that's being
offered only to previous customers.

* Follow up whenever you can provide NEW PRODUCTS OR
INFORMATION:

If, for example, you sell snowboard equipment and
clothing, and you've just received stock of a cool new
snowboarding jacket, you could contact your customers
who bought a snowboard or boots and offer them a jacket
at a special discount.

They're obviously snowboarders, so there's a good chance
they'd be interested in a new jacket.

The important thing to remember is, the backend products you
offer HAVE to be things your target market is going to be
interested in.


--------------------------------------------------------

Seven killer backend product ideas you can use
to expand your profits by more than 30%

--------------------------------------------------------

There's no doubt about it: Following up with your customers
and offering them backend products is a great way to boost
your profits without eating into your marketing budget.

But how do you find the killer products that make this
strategy so profitable?

It's a lot easier than you think! For example, you can...

1. Offer products that complement your initial product:

For example, if you sell golf clubs, offer your
customers a golf club bag to carry them in.

Or you could offer golf balls, golf tees, golf shoes,
golf training videos -- the list is endless!

2. Sell more of the same product at a discounted price:

If your product is refillable or needs to be regularly
replaced, this strategy works especially well. For
example, if you sell things like printer cartridges,
camera film, or batteries, you've got it made!

But even if your product isn't refillable, you can show
your customers you appreciate them by offering them a
special discount on the product they've already bought.
That way, if they like the product, they can buy it as
a gift for family and friends.

3. Use paid subscriptions as backend products:

If you've established yourself as an expert in your
industry, you can build on your reputation by offering
a subscription to "premium" information, only available
to members, as a backend product.

For example, if your main product is a fly-fishing kit,
you could sell a subscription to an exclusive course
on advanced fly-fishing techniques as a backend product.
You could deliver this paid-for content through a
members-only web site, or by email.

4. Try splitting up your current product:

For example, if you were selling a book on how to
"declutter" your home, you could offer a basic version
for $9.95 to generate a large volume of sales at a
low price.

Then, 30 days later, you could offer your customers
an advanced, expanded version that includes home office
management and scheduling tips for $29.95 or even
$39.95 -- and increase your profits dramatically!

5. Try selling your customers an upgrade to their product:

If they've used and liked your basic model, your
customers will be open to receiving offers for the
upgrade version.

For example, if you sell eBooks teaching people how
to use a particular piece of software, you can sell
updated versions to previous buyers when the software
package in question is upgraded.

6. Write a book or create a video:

eBooks are great backend products with high profit
margins! Consider writing a short book on a topic
that's related to your product or service.

For example, if you sell gourmet puppy food, you might
consider writing a book titled, "Training Secrets
That Will Have Every Puppy Housebroken and Learning
Basic Obedience in Less Than One Week!"

You could even offer a special video that complements
your product or service. For example, if you sell
barbecue equipment, you might offer a video that
teaches people how to perfect their barbecuing technique.

7. Offer someone else's product!

Probably the fastest -- and EASIEST -- way to add new
products to your site is to join another business's
affiliate program and recommend their products in
exchange for a percentage of each resulting sale.

Selling affiliate products can be a very lucrative
way to increase your sales, especially since you
don't have to spend any time or money developing a
new product of your own!

To learn more about joining affiliate programs,
go to:

- http://www.associateprograms.com
- http://www.refer-it.com
- http://www.affiliatesdirectory.com

... or check out IMC's top-rated affiliate program at
http://www.marketingtips.com/assoc

Whether you create brand-new backend products that
complement your existing products, or sell other people's
products through an affiliate program, you need to know how
to target the right products to the right customers...


--------------------------------------------------------

Divide and conquer: Segment your list for maximum effect

--------------------------------------------------------

"Segmentation" simply means dividing your list into smaller,
more focused groups so you can send mailings out to more
targeted audiences.

It's one of the most effective ways to market products or
services on the Internet because it allows you to send
product offers ONLY to people who are extremely likely to
be interested in them.

And, as backend offers obviously go only to previous
customers, you can create messages that are specifically
tailored to them based on what they bought, when they
bought, and other pieces of personal information you've
collected from them.

This allows you to create messages that are highly targeted
and, importantly, highly PERSONAL.

After all, it makes sense that people respond favorably to
offers that are tailored to their own personal wants and
needs. (That's why I opened that email from Amazon and
bought the book they offered me!)

In fact, a study by MarketingSherpa shows that email
marketers who use segmentation have a 72% higher
click-through rate than those who don't divide their lists!

We learned firsthand how effective this technique is a few
years ago, when we decided to conduct a little marketing
experiment.

We took a small list of our customers and split it in half,
then sent an email to each group that was exactly the same,
with only ONE exception.

The subject line of the first email read:

Here's all the info you need

The subject line of the second email, which had EXACTLY the
same body as the first email, had been customized to display
the recipient's name. For example:

Bob, here's all the info you need

Now, we had a hunch that the personalized subject line would
do better than the generic one. But what we discovered
surprised even us! The email with the personalized subject
line had a response rate 64% higher than the one without!

And that was the ONLY difference between the two campaigns!
The body of the email was identical in both cases, and so
was the offer. It was that one small change in the subject
line that boosted the response by 64%!

As you can see, if you HAVEN'T been personalizing your email
promotions, now is definitely a good time to start. Can you
imagine what a 64% increase in sales and profits would do
for YOUR bottom line?

Of course, you can personalize the body of your email as
well as the subject line, and you can use ANY information
you've collected about your customers and subscribers, not
just their names.

For example, let's suppose you run a travel company and that
you know which of your customers are single young women.

Using this information, you can create a promotion that
caters specifically to them. You could start your email off
like this:

Hi Susan,

I thought you might be interested in learning about
the special "Girls' Weekend in Vegas!" promotion
we're currently running.

For the low price of just $500 each, we're inviting
you and three of your friends on an all-inclusive
weekend in America's favorite party town -- including
your airfare, hotels, and meals -- PLUS a chance to
whoop it up at all of Vegas's hottest night spots!

By sending out such a specifically targeted promotion,
you're bound to see greater results than if you offered a
general promotion to a large, untargeted group of people.

And once you learn how easy it is to do, you'll be kicking
yourself for not getting started sooner!


--------------------------------------------------------

Final thoughts

--------------------------------------------------------

The bottom line is, if you're not offering backend products
to your customers you're losing out on 30% to 50% more
income.

That's because if you sell only one product, your profits
will always be limited by the number of new customers you
take on.

It takes a LOT more time and money to acquire new customers
than it does to sell new products to your existing customer
base, so selling only one product can really eat into your
profits.

Because you know what kind of products your customers like,
it's easy to create brand-new backend products that
complement your existing products, or join an affiliate
program and sell other people's products.

And if you segment your customer list to target focused
groups of customers with products that will appeal
specifically to them, you'll show them you understand their
particular needs.

And they'll thank you for it by buying more products from
you, and staying loyal to your business
for years to come!

So that's why, when I'm asked, "What strategy will most help
increase my Internet marketing sales?" my answer is
always... "Backend selling!"


More Newsletter Links:
======================


2) "Free Content for Your Web Site or E-zine"

http://www.marketingtips.com/freecontent


3) "Visit Our Newsletter Archives"

http://www.marketingtips.com/newsletters


4) "Visit Derek's blog!"

Go to: http://blog.marketingtips.com/derek


================================================================

[3] Guest Article #2:

"Landing Page Strategies"
By Michael Campbell
homepage.mac.com/dmcorp/


================================================================


I'll have to write more about landing pages in future
issues, as so many of you have questions about them.
I've hidden a few gems inside blog posts, but it seems
as though many of them were missed.

In case you haven't done so already, I invite you to
download Clickin' it Rich and do a quick review of the
Fast Track in the Action Plan. This is the path we'll be
exploring today. PPC ads that lead to landing pages for
consistent and predictable revenue.

Clickin' it Rich Fast Track ==> http://www.clickinitrich.com/cir/

For this article, I'm going to assume you've got your
keyword research done, your ads written, and are ready to
move on to creating the landing pages. So if you're ready...
here are some of my biggest landing page strategies.

The three styles of pages that I find most effective, are
the product review, the product comparison and the
conclusive article. We'll take a look at all three.

But before we get started on the landing pages, here
are a couple of tricks that will help you with your content.
You'll want to do these steps before you start writing your
landing pages.

Visit Amazon, ePinions and the manufacturer's site.
Get ready to take a lot of notes and snag some photos.

All three sources will help you understand the product
better. You'll get honest reviews and opinions. You'll also
be able to glean a lot of ad copy from the sites for use on
your pages.

On Amazon, you can sort by best-sellers to view the most
popular. You can see how many stars the product was awarded,
so you don't accidentally try to sell a bad product.

Amazon also has a lot of other tools for the landing pages.
The "Customers who bought this item also bought" lets you
know what other products the visitors are likely to buy. The
"Customers who viewed this item also viewed" tells you which
products to feature in a head to head comparisons.

My real secret are the Consumer Reports. It's the best 26
dollars per year that you could ever spent. They've got
articles on just about everything. Recall notices and
product safety information. Unbiased product reviews and
thousands of items rated and compared to each other.

Consumer Reports ==> http://www.ConsumerReports.org

Ok, now that you've got some inside information, it's time
to move onto creating the landing pages. And regardless
of the type of landing page, the headline at the very top,
should continue the conversation the person was having
when they clicked on your PPC ad.

When they did a search using their keyword phrase, your
ad got triggered. Your ad convinced them to click on it.
Make the headline at the top of the landing page, match
the content of the ad as closely as possible.

Now lets look at three of the most successful styles of
landing pages. The review, comparison and article.

The stand alone product review works well when in comes
to software and ebooks. I'll usually host it on a site with
other product reviews, so it gives the review more
credibility. I try to give a fair and honest assessment,
pointing out both the good and bad aspects.

Usually the person reading the review is looking for product
that will save them time, be more productive and earn more.
Play on that and angle your ad copy in that direction.

Same deal with ebooks. People are looking for the same
things, but they're also wanting to learn something they
didn't know before. Reinforce that desire in the ad copy, by
telling them that they've made the right decision, and how
much better they'll feel by the end of the course.

If you'd like to get better at doing product reviews, pick
up any computer magazine at the newsstand. Be sure to
included product photos, or the software box. Rate the item
on the star scale. Do a summary pros and cons.

In short, emulate what the magazines do - the standard
review format - and your review style landing pages will do
very well.

When it comes to comparing two to four different products.
I have affiliate links leading to all of them. So it really doesn't
matter which one they choose, I still get a commission.

The comparison page is where the intelligence gathered
from Amazon really helps. You'll want to feature the three
or four most popular items on the page.

The opening paragraph is where you do the actual selling.
This is where you tell the reader that this is the right
place to be, and they've made the right choice by coming to
your page. You've listened to all their concerns and you're
here to share a solution.

What you don't want to do is mention that a certain product
was rated number one over at Amazon. They'll click off and
you'll loose 'em. What you can say - with great effect - is
that a certain product was rated #1 at Consumer Reports.

They don't sell anything at Consumer Reports. And you can't
get access to most of the reviews without a subscription. So
they'll have to take your word for it.

In addition, if Consumer Reports haven't the product
reviewed yet, you can simply talk about the brand. You
could say something along the lines that, "This brand
widget is consistently rated in the Top 5 and CR Best Buy
at Consumer Reports."

After the opening paragraph, you don't want to oversell on
the product comparisons. Just provide the facts. Then gently
nudge the reader ever so gently with a four out of five
stars type rating system.

Finally conclude the product comparison page with an
emotional twist. For in the end, it doesn't matter which
one of the four widgets they choose. Imagine showing
this new product to their friends. Inviting them over to
experience what it does. To bring people together and
celebrate a friendship.

My tests have shown that you don't want to compare
more than four items on a single landing page. Too much
choice leads to overwhelm and much less satisfaction with
the product.

Fewer choices like three or four, mean the person is far
more likely to make a choice, follow your affiliate link and
make the purchase. They are also far more likely to be
satisfied with that purchase.

The article page is something new that I've been
experimenting with. It doesn't convert as often as the
review or comparison style landing page. But when it does,
the orders are usually pretty huge.

In the beginning, I start talking about 10 different things,
related to the opening headline. But which path to choose,
which product is the best?

I'l lead the reader down a slippery slope, eliminating one
contender after the other. Then at the end, I conclude the
article with a single affiliate link as the best solution to
the problem.

For example, I did some research into promotional gifts.
Turns out that one product is a clear winner.

At the start of the article I talk about the usual
promotional cups, pens and personal items, and how they'll
only be seen by one person, usually the recipient. With
other products they're not very useful and end up in a
drawer. Some the ink wears off due to use. Some like
calendars are given once per year.

But one promotional gift not only gets used, it gets seen
by tens of thousands of people over its lifetime... Can you
guess what it is?

Then after I've told the story based on my research, I tell
them the best promotional gift and link out to the merchant.
So far the orders have been huge.

So there you have it. Some of my top landing page secrets.
Now go put these tips to use right away, and start earning
a lot more, from every single one of your landing pages.

That's it for this issue my friend. Thank you for reading.
We'll chat again soon. Until then, here's wishing you all
the best for online success.


Michael Campbell

P.S.

Want more content just like this? Get the FAQs, important
news and more helpful articles on the Internet Marketing
Secrets (IMS) Blog.

IMS Blog ==> http://homepage.mac.com/dmcorp/index.html

WebLink ==> http://homepage.mac.com/dmcorp/



================================================================

[4] Guest Article #3:

Three Keys to Succeeding This Year
(c) Charlie Page
www.RealWorldTactics.com


================================================================


When it comes to succeeding online - whether that means
starting your own online business, earning money as an
affiliate, or something more, there is a world of
confusion.

Create a niche site, some say. But that's easier said
than done.

Publish an ezine, say others. But what would you have
to say?

Become a super affiliate we often hear. Again .. HOW?

In the years I've been online I have been blessed
indeed to be able to learn what I needed to know to
succeed.

Sometimes I learned from others examples. Sometimes I
learned from watching others mistakes. And sometimes I
learned from painful (and costly) trial and error.

Based on all of that, I'd like to share with you three
keys that I believe can help every one of you succeed
this year, and beyond.

---> 1. Know Yourself

The good thing about the Internet is that there are so
many different ways to make money.

And ... the bad thing about the Internet is that there
are so many different ways to make money.

So what's a boy (or girl) to do?

Know yourself. Respond to what feels right, what sounds
right to you.

Remember what you learned as a youth -- if it sounds
too good to be true it probably is.

Nowhere is that more true that on the Internet where
scams and snake-oil salesmen abound.

So, how *specifically* does 'knowing yourself' help you
succeed online?

Here's how.

If you are losing sleep over the ability to pay your
bills and need some very fast money you may be much
better off getting a second job for a while than
'starting an online business'.

I know -- that's not the advice you are used to
hearing. But it's the advice I would give my daughter.

A bird in the hand still beats two in the bush, and
making any real money online when you are just starting
out is hard. Very hard.

Here's another example.

If you are staying up until the wee hours of the
morning viewing site after site that sound too good to
be true then you are headed for trouble.

Someone is about to pick your pocket.

It might be with the promise of huge commissions or of
doing all the work for you (why would they do that?)
but one way or the other they are going to take your
money. So be careful. Very careful.

---> 2. Get Off The Opportunity Treadmill

What does that mean? It means stop looking for the next
big thing and start looking for the next real thing.

Specifically, if a business you are considering does
not make sense to you but is asking you to 'trust them'
please don't.

Business online is just like business offline. Those
who stick with things succeed. Those who jump around
don't.

Nowhere is this more evident that in network marketing.
I've read, but not confirmed, that the average person
starting out in network marketing stays with the
program they choose for less than 90 days.

My friend, no one succeeds at anything new in less than
90 days ... especially if they are doing that business
part time.

So, forget the word 'opportunity' for a moment and
focus on the word business.

Is the business you are considering delivering a real
product? Does that product help people achieve
meaningful goals? Do you understand how the business
works? Could you explain the business to your best
friend and be comfortable?

If you answered yes to all of these questions you have
the beginning of a basis to go into a business.

If not, run.

---> 3. Focus

We touched on this above but it is *so* important that
I want to hover here for a moment more.

To succeed online (or offline for that matter) you will
have to focus on *one* thing at a time.

Focus your attention
Focus your resources
Focus your passion
Focus your time

If you learn to focus your resources in this way on
*one* thing and prove that it is for you (or that it is
not for you) you will succeed faster. Period.

How can you focus?

Think of something you want to accomplish. It might be
a business you are considering or a new site you want
to build or a way to advertise a product.

Now examine that from the outside in and then the
inside out and then examine it again.

Ask questions. Be a skeptic. Check out testimonials to
be sure they are real. Ask people who have succeeded
with the idea you are pursuing.

Now go further and Google something about the idea to
see what people are saying and to check the validity of
any sites you might be considering.

Once you *know* that you want to move ahead take action
and give it your all.

Only then can you know what will work for you!

One last word - the fact that something doesn't work
the first time does not mean that it will not work.

Nowhere is this more evident than in the world of
advertising where beginning advertisers wrongly think
they can run one ad and have it succeed.

Professional advertisers know that it takes testing -
and patience - to make an ad campaign work.

If your first attempt at something fails consider
analyzing why and trying again before moving on to
something else.

Use your focus to discover how to do better on the next
try.

The list of people who failed on their first try and
then went on to greatness is legion.

In the coming weeks I will be publishing a series of
VERY specific articles about how to succeed online.

If you have read any of my books, you will know that
these articles will contain no fluff and be very
actionable indeed.

If you have not read any of my books - there are 10 now
- you can see them here.
http://www.realworldtactics.com

I hope you enjoy the articles. And I hope that this
year is your best year ever.

May it be so for us all.

--------------------------------------------------
Charlie Page helps people succeed in their Internet
businesses. Visit Charlie at
http://www.RealWorldTactics.com



____________________________________________________________________


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