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- Your BECANADA Free Internet Marketing Newsletter

= Special Issue:

"Building a Successful Website step by step Part 2-
Tips and Tricks of the TRADE."

= Next Issue will feature:

"Building a Successful Website step by step -
Tips and Tricks of the TRADE -WARFARE. - PART # 3"

================================================================

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[1] Welcome to Issue #11 !

Forward from the Editor...

- New Internet Marketing "Know How" Search Engine.
By Becanada

- New Internet Marketing Center Newsletters Added to Learning Engine.

- Special Issue ""Building a Successful Website
step by step - Automating everything."".

- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!

[2] Guest Article [Build a website Part 2, #1]:

"OVERCOMING OBJECTIONS TO PRICE"
By Charlie Cook

[3] Guest Article [Build a website Part 2, #2]:

"Sure Fire Ways To Get More Sales"
By Kevin Nunley

[4] Guest Article [Build a website Part 2, #3]:

"Anatomy of a Brilliant Site"
by Stefene Russell

- F-re-e places, tools and resources to promote your website.
Including new sites you can promote your website[s] at.

- Over 100+ New Classifieds Websites.

____________________________________________________________________

[1] Welcome to issue #11
Forward from the Editor...
____________________________________________________________________

From: David Belton, Editior Becanada Free Internet Marketing Newsletter

Sept 9 2004 , 7:31 PM


Welcome to a new issue!

We would like to sincerely welcome you to a new issue of
the BECANADA Free Internet Marketing newsletter.

In every issue you will find hot tips, tricks, free downloads,
resources and articles to help you marketing online more
effectively than ever before!

In this issue we feature a special issue all about

"Building a Successful Website step by step Part 2-
Tips and Tricks of the TRADE."

by 3 top internet authors, as they discuss key points
dealing with website design to get results.


This issue and the next few issues will focus on setting up
your website and your online business for success. It's not
really that complicated or difficult to succeed IF you follow
the rules of success. And on the web there are VERY specific
things you can do to ensure your success or doom yourself to
failure. These rules apply to all online businesses - so even
if you are new or a seasoned internet marketer there are
specific points in each article that can really help super
charge your online results.

In this issue particular we have selected 3 top authors to
give you an idea of how to setup / fine tune
your online business and parts of your website for
ultimate success.

In the next issue, we will talk about tricks of the trade -
which you have to know to turn the heat of your success
to the next level , including how to automate daily
tasks.

You only fail if you give up. Never give up. The only difference
between you and a millionaire is time, effort and attitude. This
issue ... use those tips, make changes and get results!


Next issue we will feature :

"Building a Successful Website step by step -
Tips and Tricks of the TRADE - WARFARE. - PART # 3"


New Internet Marketing "Know How" Search Engine!
By Becanada

Now search top authors and newsletters online - learn internet
marketing in only minutes... click on "SEARCH" at the top
of your screen to access. Every week NEW CONTENT is added.
Visit often.


JUST ADDED:

You can now specify to search all sections or just particular
newsletters and now all Internet Marketing Center Articles [over 90!]

Please see all sections to see just how fast you can
increase your "bottom line" in less time the easy way today!

Plus there will be links to top "How To" websites covering
all the most important methods [including tools] to help
you marketing online faster than ever before.

Becanada has been online for almost 8 years now and we would
like to share our insights and those of other top
internet marketers with you on a regular basis.

Welcome and enjoy!

Also, as part of our regular feature we have over 100
new F-ree classifieds website waiting for you to post
your ads - promote your business now!

Yours Truly,
David Belton , CEO BECANADA
Editor
Becanada Free Internet Marketing Newsletter.

____________________________________________________________________

Want to learn how to market online, save time, and do it
right the first time without all the headaches? Go to:

http://www.becanada.com/imc-control.html?8549
____________________________________________________________________



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to aid you in increasing your results from online
internet marketing.

Also see:

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for the ISell Free Download and training newsletter.



================================================================
[2] Guest Article [Build a website Part 2 , #1]:

"OVERCOMING OBJECTIONS TO PRICE"
By Charlie Cook

=================================================================

OVERCOMING OBJECTIONS TO PRICE
By Charlie Cook

How much more could you earn if your prospects didn't object
to your prices? You'd close more sales and be more
successful.

Like most service professionals and small business owners
chances are you struggle with objections to pricing on a
daily basis. You lose business because prospects get stuck
on price. Your pricing will never satisfy everyone but the
following ideas will help you eliminate pricing objections
from the majority of your buyers.

MARKET TO PROSPECTS EMOTIONS
One of the biggest marketing mistakes you can make is to
start by marketing to a prospect's head instead of their
heart. If your marketing materials and presentations lead
with a presentation of the product or service features
and/or your own credentials, this is the wrong information
to present up front to prospects and can hinder the sale of
your products and services.

The majority of purchases are ultimately based on emotion.
Vehicle purchases are a great example. Sales of 4 wheel
drive SUV's has soared despite the fact 90% of the buyers
never go off road or need the 4 wheel drive functionality.
Porsche sales have grown steadily, despite the fact that
most often their owners use them around town and in traffic,
rarely if ever driving at the over a hundred miles an hour
they are easily capable of going.

Your prospects buy your products and services for their own
reasons, not yours. Getting their attention by focusing your
marketing on their concerns. Use questions to bring their
emotional reasons for making a purchase into the
conversation. When you present the benefits of your products
or services, do so in the context of your prospects
emotional interests.

- Are you marketing to your prospects hearts or their minds?

UNDERSTAND THE EMOTIONAL REASONS PEOPLE BUY
Some people buy cars based on their perception of safety,
others based on the potential for speed and others make
their selection based on how little gas the vehicle
consumes. If you want to be more successful in marketing you
need to know the emotional reasons people buy your products
and services.

Reasons prospects buy include fear, gain, comfort, security,
pride and personal satisfaction. When it comes to making a
decision these are the motivators that determine whether
your prospects buy your products and services.

If you sell investment advice, fear of loss, desire for gain
and security may all be motivators. If you sell wide screen
TVs or audiophile stereo equipment, personal satisfaction
and pride may be the motivators. If you sell graphic design,
your client's desired image is a motivator.

Marketing is about helping prospects make decisions. If you
understand the emotional reasons your prospects use to
justify a purchase than you can pitch to their emotions in
your advertisements, on your web site, in your brochure and
in your presentations and conversations.

- What are the emotional reasons your prospects buy?

HELP PROSPECTS DEFINE VALUE
To help prospects understand the value of your services,
don't tell them; ask them. Most people learn by putting new
ideas into their own words. Use questions to get prospects
to identify the ways they'll benefit from your products. Ask
them what they want, what they are looking for, and how they
expect to benefit. Get your prospects to define their
aspirations and objectives for their purchase.

These questions actively engage your prospects. By
describing the benefits they are looking for they begin to
imagine how much better off they'd be with your products and
services.

- What questions can you ask to get prospects to describe
the value of your products and services?

PUT PRICE INTO CONTEXT
There is a reason a car salesman has you look at a car in
detail and take if for a test ride so you can experience all
the features before they'll discuss price.

Hedge funds are investment vehicles that can provide unique
benefits such as being able to achieve steady growth in both
up and down markets or unusually high returns. Some
investors believe these benefits are worth paying hedge fund
managers ten times the normal management fees.

After prospects' have defined the value of the service or
product they're interested in and can see themselves using
it, then you present price. A price of ten dollars or ten
thousand can scare your prospects away if you give it to
them too soon.

- Are you presenting your pricing information too soon?

Increase your sales by pitching to your prospects' reasons
for buying. Use your questions to help prospects define the
benefits of your products and services in their own words.
They will have far fewer objections to price and you'll make

-
2004 In Mind Communications, LLC. All rights reserved.
-
The author, Charlie Cook, helps service professionals
and small business owners attract more clients and be
more successful. Sign up to receive the Free Marketing
Guide, '7 Steps to Grow Your Business' and the
'More Business' newsletter, full of practical tips you can
use at http://www.marketingforsuccess.com



================================================================
[3] Guest Article [Build a website Part 2, #2]:

"Sure Fire Ways To Get More Sales"
By Kevin Nunley

================================================================

Sure Fire Ways To Get More Sales

By Kevin Nunley
http://www.DrNunley.com

Could you use more sales at the moment? Yeah, pretty much
everybody can, right? Well, one great way to go about it is
simply to promote your own name. By getting your name out there,
a certain familiarity amongst prospects will grow and when the
time comes that these prospects need your services, likely you'll
be the first one they call.

No doubt you have heard of viral marketing. Just like a common
cold, it involves having people pass an idea or product from one
person to the next.

Unlike a cold, a marketing virus is a wonderful thing to catch!

My biz-tips are a simple kind of viral marketing. I write
them for Marketing Tips Daily at memail.com, but they almost
always get picked up by other editors who send them to their
readers who send them to their list. You may be reading this tip
years after I wrote it. Amazing, isn't it?

I write the article once, then enjoy the benefits as one person
passes it to another. It's not unusual for one million people a
week to see these articles.

Look for ways you can give your product, service, or idea a
marketing virus.

* Give people a free service they can use. Your web address and
phone number are included in every product they send to others.
Free email accounts (like hotmail) and online greeting cards
are great examples.

* Start a joke that pertains to the news or common experiences in
life. If it's in an email, it can include your name. Jokes get
passed around at an unbelievable rate. Some humor experts
believe there may be as few as 7 people who come up with most of
the jokes we hear. They start them on their viral tour,
eventually reaching millions.

* Perhaps the most effective method of viral marketing is
simply being kind and helping people. Help folks for free
when you can and give paying customers more than they asked
for. You may be surprised at how fast customers tell their
friends...and in these days of email, that can be a LOT of
people.

* Create a series of books, pamphlets, or TV commercials. A
series makes people want to tell others so they can get in on the
progression.

Another great way to market your name is with business cards. It
works a lot like viral marketing in that your card gets passed
around instead of just a verbal mention. Let me give you an
example:

Recently I opened a new music venue in Salt Lake City. It's a
small place where local bands can play and fans of all ages can
get in for cheap.

Right away people were coming in telling us what a "cool" idea
the venue is. I found myself passing out business cards right
and left. Some customers wanted to remember our web site
address. Others were musicians wanting our phone number for
later reference.

In the process of taking to people and handing out cards I met
several folks who could be of help to us. One, a designer with
terrific ideas for our decor, wrote her name, number, and slogan
on the back of one of my cards and handed it back to me.

Have a wad of cards handy when you find yourself in a group.
Don't try to sell, just pass out your card with an invitation to
call or email.

Collect other people's cards, organize them, then call a week
later to pick up the conversation again and...this time..do some
selling.

If you're a bit on the shy side, like I am, hold a drink. A soda
or bottle of water is fine. It can make talking to people
easier. In restaurants, clubs, and many meetings, holding a
drink is perfectly acceptable and often puts the other person at
ease as well.

Repeatedly running your advertisements are another way to ensure
your name runs rampant in the business community. Have you ever
run a one time ad and then wondered why you didn't get much
response?

Advertising and marketing almost always takes repeated use to
work properly. Once in a while you will get a product or service
that sells with the first ad, but most take time to sink in with
customers.

There's an old newspaperman's joke that dates back more than
100 years that illustrates how ads work.

1. The first time a man looks at an ad, he doesn't see it.
2. The second time, he doesn't notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.

The joke continues on until the sixteenth time has him thinking
he'll buy some day and the twentieth time he sees the ad he
instructs his wife to go out and buy the product.

So, you can see that throwing your name around is the best way to
get people to notice you and eventually buy your product or
service. Don't get discouraged if your efforts aren't recognized
immediately, it might just take a few more tries.

Don't miss Kevin's NEW "3 Steps To Success" program at
http://DrNunley.com After years of helping thousands profit
online and off, Kevin has identified the three things you must do
to increase sales. Contact Kevin at mailto:kevin@drnunley.com or
801-328-9006.



================================================================

[4] Guest Article [Build a website Part 2, #3]:

"Anatomy of a Brilliant Site"
by Stefene Russell

================================================================


I love sciplus.com. Not only because it sells Bomex separatory
funnels, mug warmers, and gallon drums of plastic ants; not only
because they have a great mascot named Jarvis; and not only
because their URL is a clever play on words ("sciplus," sounds
like Bugs Bunny saying "surplus." Surplus is their specialty,
with an emphasis on science. In this short little url, they get
both aspects in there--and turn it into a punchline to boot). I
just dig the whole thing, all around. I visit them to see what
nifty gadgets they're hawking this week, but their hilarious
catalog descriptions keep me coming back just to read the
content. "So," you may be asking, "who are these guys, anyway?"

Sciplus is actually the online incarnation of American Science
and Surplus, which has been in existence (in some form or the
other) for most of the 20th Century. In 1937, Mr. Al Leubbers was
just hanging around Chicago, working for Western Electric. He
happened to be an optics buff, so when he noticed that the
warehouse next door was tossing out large numbers of reject
lenses (Ping! Went the lightbulb over Al's head) he asked the
company if he could buy the rejects. They told him he could have
them if he'd please just *take* them away. Al and his wife Buddy
spent the next several weeks polishing lenses at the kitchen
table. They placed an ad in Popular Mechanics, and started
unloading them at 10 for $1, and American Lens and Photo was
born. The company expanded to embrace general surplus after World
War II, and became the American Science Center. They officially
became American Science and Surplus in the early 90s, and have
been online since '95. Though they're not a strictly e-business
(they have real stores in Chicago, Geneva, and Milwaukee) I think
anyone who's serious about having an online presence (especially
if you're selling stuff) should take a look at what these cats
are up to-because a business dedicated to "discovery and
invention...[and] having fun along the way," intuitively
understands how to build an almost perfect site.

Want to know what their secret formula is? Well, part of it is an
inborn, twisted sense of humor, but they're also clever
businessmen. Launch your browser, pull up the site, and let's
take the ten-cent educational tour...

1. Navigation: Their first brilliant move? They created a
template page, so that all their pages would have a consistent
look and feel. When you're cataloging as much information as
sciplus, you need to have a template, not only for practicality's
sake, but for navigation's sake. They don't make their users re-
orient themselves every time they click to a new page. But that's
not to say that static is always good. Hit "refresh." Notice
anything? That's right. Their featured products rotated. When you
first brought up the page, you may have seen goo-goo-googly
plastic eyes, hex keys and assorted plastic drums. Now you're
looking at dino stencils, glass bowls and coffee grinders.
They've programmed the page to rotate up different
products...smart!

They've also put their most important links at the top (ordering,
sale items, what's new) and then listed everything else on the
left-hand side of the page. Also notice that these side links are
broken down into categories: the product listings are at the very
top, and then broken off in a box, we get the fun (but less
essential) stuff. We have "Help for the stymied surpie," "Who is
Jarvis?" and "Items flying out the door." Below this are links
for email updates and a check for users to be sure that the site
is secure.

But go back to those product listings. Click on "Containers." In
orange, you'll see a complete listing of pages for every product
that falls under the header of "containers." That way, a user can
immediately jump to the page they're looking for, but not get
lost in infinite sub-pages, because that left-side nav bar is
always there to help them get back out again. Sciplus has
thousands of items, and this is an ingenious way to make their
content "transparent" no matter where a user is on the site.

2. Graphics: If you sell stuff online, chances are you've
already developed an ulcer worrying about the virtues of quick
downloads vs. product photos. Well, take a look at what the
clever sciplus crew has done: they've used simple (but accurate!)
line drawings to represent everything they sell. These little
graphics take seconds to download, but the customer still knows
what they're in for...and I'm sure you'll agree that you would
want to know what a flagellation titration flask looks like
before shelling out ten bucks for it.

3. Copy: It's short. It's snappy. It's funny as hell. Let me give
you an example of a product description...for tape. You'd think
that describing a roll of tape would be very boring, but look
what they do with it:

"Very cool tape, whether you're shipping drugs, storing diamonds,
or sealing boxes of confidential records. Seal a package with
this 2" wide dark-blue tape that has Investigational Drug
Services Venture printed on it in light blue. Any tampering will
be evident, because the tape cannot be removed without leaving a
dense blue stripe on the surface, boldly patterned with the word
'OPENED.' One roll on a 3" core is 250 ft long. Whoever woulda
thought? Peace of mind from a piece of tape!"

Now, I don't know about you, but that makes me want to buy this
tape. No matter what you're selling, finding a unique voice will
keep users in your site. Content DOES matter, no matter what
anyone says. If this tape had been described in a cold, clinical
way, it wouldn't be half as appealing. I want to buy this tape
partly because the description made me laugh, partly due to the
novelty of it, partly due to the fact that I can think of certain
boxes I'd like to seal from potential tamperers. And lo and
behold, right under this lovely description, I see the order
number, the product name, the price, and an orange link that says
BUY ME. I don't have to look for an order page; my impulse buy
will not be dampened by lots of clicking. If I fall in love with
this tape, I click right then and there and add it to my shopping
cart.

4. Order Forms: Sciplus has placed all their ordering information
along the top of the page. Very saavy. Nothing loses a customer
more quickly than an obscure, buried-at-the-bottom order form
link. They also offer customers ordering options, and have coded
each option with a separate color. This becomes a non-text
ordering "language" for the entire site. When you see that orange
BUY ME! link you know that it's option number three, because it's
coded orange. This makes ordering fast 'n' easy, which means they
probably get lots of sales for those googly eyes, among other
things.

5. Other Miscellaneous Smart Moves:
They created a newsletter to update users when new products have
been added to the site; they distribute a printed catalog, and
ordering it is a snap online; their contact info is easy to find,
as are the addresses of their actual stores. And the entire tone
of the site is full of whimsy, good humor, curiosity and
generosity. Sure, they want to sell you stuff-but they don't push
it in your face. What they do push in your face is the
information you want at your fingertips.

So go into the site. Play around with it, learn from it, and I'm
sure you'll find other features that I haven't covered here. And
while you're at it, be sure to pick up a stainless-steel pill
splitter or some rechargeable sealed-lead calcium batteries.

WHAT MAKES USERS CLICK? Expert Stefene Russell will do a
complete analysis of your site, including personalized
tips on copy and design at http://fixmywebsite.com/analysis.htm
Whether you're an e-business or a content provider, find
ut how to make your site professional and effective.
Read Stefene's free web site tips at http://FixMyWebsite.com
Reach her at stefene@drnunley.com or 801-328-9006.

________________________________________________________________

[FREE] Free places, tools and resources to promote your website.
____________________________________________________________________

ED NOTE:

Below is a list of websites where you can advertise your website[s]
free [or at very low cost], tools to help automate sales, traffic
and leads generation, and other resources to help promote your
website[s] and/or make your website[s] more successful.

We encourage members to forward resources they believe would be
of benefit to all members. Please forward to sales@becanada.com .


- Classifieds Marketing 101
================================================================

Learn how to use classifieds ads to generate sales, traffic
and leads in less time the easy way - and automate your
income today. Visit:

http://www.becanada-mail.com/cgi-bin/freenl/r.cgi?|www.becanada.com/class/?FREEBIMC*


- New Free Classifieds Sites
================================================================

Newest list of free classifieds to come online this month
are below. For complete list, see:

http://www.becanada-mail.com/cgi-bin/freenl/r.cgi?|www.becanada.com/isell/?FREEBIMC*


- Internet Marketing 101 Website.
================================================================

Learn how to market online effectively and increase sales,
traffic and leads generation at your website[s] - easily
and quickly. Also includes articles, resources and tools
to automate this process to. Visit now:

http://www.becanada-mail.com/cgi-bin/freenl/r.cgi?|www.becanada.com/marketing/?FREEBIMC*

====== NEWEST FREE CLASSIFIEDS: =========

Newest Sites in since the last issue [direct links]:
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CHANNEL #19: Internet and Businesses Online:Link Popularity - View Summaries and Listings.
CHANNEL #20: Internet and Businesses Online:List Building - View Summaries and Listings.
CHANNEL #21: Internet and Businesses Online:PPC Advertising - View Summaries and Listings.
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CHANNEL #24: Internet and Businesses Online:Podcasting - View Summaries and Listings.
CHANNEL #25: Internet and Businesses:Online Product Creation - View Summaries and Listings.
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CHANNEL #27: Internet and Businesses Online:RSS - View Summaries and Listings.
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CHANNEL #35: Internet and Businesses Online:Spam Blocker - View Summaries and Listings.
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CHANNEL #61: Most Recent Brand Marketing - View Summaries and Listings.
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CHANNEL #63: Most Recent Email Marketing - View Summaries and Listings.
CHANNEL #64: Most Popular Email Marketing - View Summaries and Listings.
CHANNEL #65: Most Recent Ezine Marketing - View Summaries and Listings.
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CHANNEL #67: Most Recent Marketing Tips - View Summaries and Listings.
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CHANNEL #69: Most Recent Social Marketing - View Summaries and Listings.
CHANNEL #70: Most Popular Social Marketing - View Summaries and Listings.
CHANNEL #71: Most Recent Video Marketing - View Summaries and Listings.
CHANNEL #72: Most Popular Video Marketing - View Summaries and Listings.
CHANNEL #73: Most Recent Viral Marketing - View Summaries and Listings.
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CHANNEL #75: Most Recent Web Marketing - View Summaries and Listings.
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