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- Your BECANADA Free Internet Marketing Newsletter

= Special Issue:

"Top Methods for Creating new Traffic to your website[s]"

= Next Issue will feature:

"Top Methods for Creating new Traffic to your website[s]
PaRT #2"

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[1] Welcome to Issue #13 !

- Forward from the Editor...

- New Internet Marketing "Know How" Search Engine.
By Becanada

- New Internet Marketing Center Newsletters Added to Learning Engine.

- Special Issue ""Building a Successful Website
step by step - Automating everything."".

- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!


[2] Guest Article [traffic building, #1]:

"Discover the Top 5 'Dos' and 'Don'ts' of Web Site
Optimization that Will Make or Break Your Ranking
with the Free Search Engines!"

By Internet Marketing Center, CEO Marketingtips.


[3] Guest Article [traffic building, #2]:

"3 Under-Used Traffic Generators!"
by Larry Dotson

[4] Guest Article [traffic building, #3]:

"5 Tips To Explode Your Site Traffic"
by Jennifer Tripp


- F-re-e places, tools and resources to promote your website.
Including new sites you can promote your website[s] at.

- Over 100+ New Classifieds Websites Listed.

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all the tools, resources and more included to make your website[s]
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____________________________________________________________________

[1] Welcome to a new issue!
Forward from the Editor...
____________________________________________________________________

From: David Belton, CEO Becanada,
David Belton Software Enterprises INC
Editor Becanada Free Internet Marketing Newsletter

Oct 27 2004 , 11:10 AM


Welcome to a new issue!

We would like to sincerely welcome you to a new issue of
the BECANADA Free Internet Marketing newsletter.

In every issue you will find hot tips, tricks, free downloads,
resources and articles to help you marketing online more
effectively than ever before!

In this issue we feature a special issue all about

"Top Methods for Creating new Traffic to your website[s]"

by 3 top internet authors, as they discuss key points
dealing with getting new and continued traffic
to your website[s] to get better marketing results.


In the next issue, we will talk about the very best methods
of how to generate new traffic to your website[s] -
which you have to know to turn the heat of your success
to the next level and bluntly put - get the results you
need to be successful online - in part 2 of our traffic
series.

Success in business online is a series of steps, done in order
and fine tuned constantly as market conditions change as
you aspire to attain your goals. Understand that success online
requires that you will always be in the process of fine
tuning your website[s], marketing and traffic generation.

You only fail if you give up. Never give up.

The only difference between you and a millionaire is time,
effort and attitude. This issue ... use those tips,
make changes and get results!


Next issue we will feature :

"Top Methods for Creating new Traffic to your website[s]
PART #2"


New Internet Marketing "Know How" Search Engine!
By Becanada

Now search top authors and newsletters online - learn internet
marketing in only minutes... click on "SEARCH" at the top
of your screen to access. Every week NEW CONTENT is added.
Visit often.


JUST ADDED:

You can now specify to search all sections or just particular
newsletters and now all Internet Marketing Center Articles [over 90!]

Please see all sections to see just how fast you can
increase your "bottom line" in less time the easy way today!

Plus there will be links to top "How To" websites covering
all the most important methods [including tools] to help
you marketing online faster than ever before.

Becanada has been online for almost 8 years now and we would
like to share our insights and those of other top
internet marketers with you on a regular basis.

Welcome and enjoy!

Also, as part of our regular feature we have over 100
new F-ree classifieds website waiting for you to post
your ads - promote your business now!

Yours Truly,
David Belton , CEO BECANADA
Editor
Becanada Free Internet Marketing Newsletter.

____________________________________________________________________

Want to learn how to market online, save time, and do it
right the first time without all the headaches? Go to:

http://www.becanada.com/imc-control.html?8549
____________________________________________________________________



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================================================================
[2] Guest Article [Traffic Building, #1]:

Discover the Top 5 'Dos' and 'Don'ts' of Web Site
Optimization that Will Make or Break Your Ranking
with the Free Search Engines!

By Internet Marketing Center, CEO Marketingtips.
=================================================================


If you want your online business to be successful, it's a
good idea to optimize your site on a regular basis to make
sure it's got a good position in the Web's top search
engines.

However, in order to maintain your ranking, you have to keep
on top of what's happening in the rapidly changing search
engine industry. The rules that affected your ranking
yesterday may be meaningless tomorrow!

Read on to learn more about the latest developments in the
search engine industry and what key tricks you should (and
shouldn't!) use to optimize your site to make sure it gets a
high ranking with all the major search engines, plus the
tools and resources you can use to keep it there.

------------------------------------------------

The "Dos" and "Don'ts" are constantly changing!

------------------------------------------------

The search engine industry is continually evolving.
You need to know which of the major "players" is powering the
smaller search engines if you want to know where you should
focus your optimization efforts.

1. THE BATTLE OF THE TITANS

For the past couple of years, the major search engines have
been preparing to square off against each other and battle it
out for the industry's top spot. Google has been #1 for a
while now, but Yahoo! and MSN have been making moves to steal
the crown.

Google is still extremely powerful, with about a 55% market
share. Yahoo! is the closest runner-up, with about 20% of users
choosing it as their main search engine. And MSN is still a
distant but threatening third, with about 10% of the global
usage share.

Keep in mind, however, that Google and Yahoo! power many of
the smaller search engines. For example, Google powers the free
listings featured on AOL and Netscape, plus the paid listings
featured on AOL, Netscape, Ask Jeeves, HotBot, Teoma, and
Lycos.

Yahoo! powers free listings featured on MSN, AltaVista,
AllTheWeb, and HotBot, plus the paid listings on MSN, AltaVista,
and AllTheWeb.

However, MSN won't be powered by Yahoo! for much longer! MSN
came out with a preview of their own long-anticipated search
engine technology earlier this month. They're still working
out the bugs, and the official MSN Search engine is still
being powered by Yahoo!. But you can expect MSN to go solo
sometime over the next few months.

You need to be aware of these changes if you want to gear your
optimization efforts toward the engines that will send you as
much traffic as possible.

2. THE CHANGING RULES OF SEARCH

Of course, you also need to keep tabs on changes to the search
engines themselves!

Search engines frequently change the algorithms they use to
rank sites. They don't want unscrupulous site owners
manipulating their indexing methods in order to get high
rankings. By doing so, they damage the integrity of free
search!

As soon as the search engines become aware of a trick being used
by "search engine spammers" to boost their site ranking, they
figure out a way to catch them.

So be careful! You don't want to catch yourself employing a
"great strategy" promoted by a marketing "expert," only to
find out it's a tactic the search engines hate! That could get
you booted off their listings in no time flat.

In fact, that's exactly what happened at the end of last year,
during what has come to be called the "Florida Google Dance."

Google made some major changes to their algorithms in November
2003 and started imposing an "over-optimization penalty" on any
sites that appeared to be artificially boosting their site's
relevancy for targeted keywords.

Many members of the business community were surprised to find
their sites dropped from their high ranking in Google's listings.
These people had to put a lot of work into revamping and
resubmitting their sites in order to get listed again.

And many of the people who were penalized weren't
"unscrupulous" site owners! They weren't trying to pull a
"fast one" on search engines using frowned-upon techniques
such as "keyword stuffing." They were simply trying to be
smart marketers -- and some feel they were unfairly
punished for it.

You don't want the same thing to happen to you!

So let's have a look at a list of what exactly the search
engines are currently looking for when indexing sites -- and
what they'll punish you for!

-------------------------------------------------------------

The "Dos": Legitimate tricks the SEO masters use to optimize
their sites and maintain their high ranking

-------------------------------------------------------------

The search engines don't want to be manipulated by marketers.
They want to provide the best unbiased results possible for any
given search -- or they'll lose users!

That's why they need to change their algorithms so frequently
-- to stay ahead of the tricks people use to get top
rankings.

That being said, there are still a lot of legitimate ways you
can optimize your site without angering the search engines and
causing them to drop you from their list.

Here are some of the best things you can to do ensure your
site has a high ranking:

1. ASK RELEVANT SITES TO LINK TO YOUR SITE

In the past, scoring a high ranking with a search engine was
all about positioning your keywords in "prime real estate"
positions in your text and site coding. All that has changed,
however. These days, links are king!

Search engines place a huge amount of importance on the number
of sites that link to yours. But it's not just the quantity of
links that matter, it's also the quality. Search engines look
at how relevant the links are -- i.e., how much the content of
the linking site has in common with the content on your site.
The more relevant, the better!

Search engines also look at how "important" the linking site is.
What kind of "online presence" does it have? How much traffic
does it get?

For example, your site will get a higher ranking if it's linked
to by sites such as BBC.com or nationalgeographic.com instead
of, say, the personal homepage of your friend's neighbor's kid.

2. PAY ATTENTION TO KEYWORD INCLUSION AND PLACEMENT

Keywords may no longer be the sole determining factor of a
site's ranking, but they're still pretty important. The most
useful places to include them are:

>> In your domain name -- only make sure your keywords are in
the root of your URL, not the stem! For example, if your
main keyword phrase is "cell phones," try to get a domain
name such as "cell-phones.com" instead of
"mobileusa.com/cell-phones.com."

Some search engines will actually penalize sites for
including key words in the stem of a URL.

>> In the title tags in your source code

>> In the meta description of your site -- this is much less
important than it used to be, but it can't hurt.

>> In your meta keyword tags

HOWEVER: Be sure you only include relevant keywords! Search
engines will penalize you if you try to sneak in keywords that
have nothing to do with the content of your site.

3. CREATE CONTENT-RICH "INFORMATION PAGES" TO DIRECT TRAFFIC
TO YOUR SITE

An easy way to boost the number of pages that link to your
site is to create some pages yourself!

However, you have to make sure these pages contain valuable
contents that provide people with useful information. Search
engines hate "pointer pages" that have no content and exist
only to add to the number of links pointing to a site.

Be sure the information relates to the content on your site
and has your keywords placed in advantageous positions. This
will boost the ranking of your pages with the search engines
and ensure they get lots of traffic -- which they can then
redirect to your site.

4. SUBMIT YOUR SITE TO ONLINE DIRECTORIES

Be sure to submit your site to important directories such as
Yahoo!, the Open Directory Project (www.dmoz.org), and
About.com, as well as smaller directories. Your listing on
these directories will help your ranking with the major search
engines.

5. MULTIPLY AND CONQUER!

Create a "community" of related sites that link to each other.
Why stop at only one information page? The more content-rich
sites that point to your site, the better!

You can also boost the number of links that point to your site
by dividing it into several separate sites that all link to
each other.This works especially well if you sell a number of
different products or services.

If you build a different site to focus on each of your
products and services, then you can also concentrate the
use of specific keyword phrases on each site. That's another
great way to boost your search engine ranking.

---------------------------------------------------------

The "Don'ts": Tricks the search engines hate and why you
should never use them, even if your competition does

---------------------------------------------------------

Now that we've covered the "dos," here come the "don'ts."

Although these questionable tactics have worked well in the
past, the search engines absolutely hate them. If they catch
you using any of these tricks, they may go so far as to drop
you from their listings like a hot potato!

1. BEWARE IRRELEVANT LINKS!

Yes, it's a good idea to get a lot of different links pointing
to your site, but the search engines only like RELEVANT links.
If they find sites that have nothing in common with the
content on your site linked to your web site, they'll lower
your relevancy rating.

2. BEWARE IRRELEVANT KEYWORDS!

Search engines hate finding irrelevant keywords on your site
-- especially in your meta tags. If they catch you using
keywords that have nothing to do with the actual content of
your site, they'll penalize you for it.

3. DON'T "KEYWORD STUFF" YOUR META TAGS!

In the past, people used to repeat their keywords in their
meta tags over and over again. This used to get them a high
ranking with the search engines -- but not any more!

Search engines are on to this trick and will punish you for
it by dropping your ranking.

4. DON'T CREATE "LINK FARMS"!

"Link farms" are the evil cousins of the "information pages"
we discussed above.

In the past, some spammers used to build multiple "doorway"
sites that existed only to multiply the number of links
pointing to their sites.

Unlike content-rich information pages,these doorway pages
would usually only include a string of keyword terms that
would earn them a high ranking with the search engines.

The search engines have caught on to this tactic, however,
and will drop you from their listings if they find you using
it.

5. AVOID "FREE FOR ALL" LINK PAGES!

Don't bother placing links to your site on pages where everyone
and their dog is invited to put up a link. Such sites have
extremely low relevancy ratings and will cost you points with
the search engines.

-------------------------------------------------------------

Essential tools and resources to optimize your site and stay
on top of the search engine game

-------------------------------------------------------------

There are a lot of great tools out there that can help you
optimize your web site while ensuring that you stay on the
good side of all the search engines. Here are a few of our
favorites.

TOOLS:

>> Wordtracker ( http://www.marketingtip.com/wordtracker )

This great online tool helps you select specific keyword
phrases that will direct more traffic to your site. Free
and paid versions are available.

>> SitePromoter ( http://www.marketingtip.com/sitepromoter/ )

This useful software program helps you create
individualized submissions to the different search engines.

>> Optilink ( http://www.optilinksoftware.com/ )

A lot of search engine optimization experts swear by this
software. It's a "link reputation analyzer" that helps you
determine a site's reputation and why the search engines
like it or dislike it. It certainly comes in handy when
you're checking out the competition or looking for
reputable sites to link to yours!

>> WebPosition Gold ( http://www.marketingtip.com/webposition.html )

This is a great piece of search engine placement software
that generates Web pages designed to rank high on the
major search engines. It also analyzes your existing Web
pages, providing suggestions for improvement, and tracks
your ranking on different search engines.

RESOURCES

>> Search Engine News ( http://www.searchengine-news.com/ )

Planet Ocean's online resource, "The Unfair Advantage Book
on Winning the Search Engine Wars" is updated monthly
and provides excellent optimization tips and information
on the Search Engine industry.

>> Search Engine Watch ( http://searchenginewatch.com/ )

This free site is another rich source of tips and
information on the Search Engine industry. Paid
memberships are available for more advanced content.

>> Search Engine Guide ( http://www.searchengineguide.com/searchengines.html )

This free site contains a lot of useful information
about the smaller search engines on the Web, and who you
should submit your site to in order to get a better
ranking with the bigger search engines.

---------------

Final thoughts

---------------

Recent research by search engine optimization experts suggests
that there is a surprising lack of overlap between the results
produced by the major search engines. All too often, sites
that are ranked high on Google get a much poorer listing with
Yahoo! and vice versa.

This could mean that webmasters are focusing their
optimization efforts solely on one search engine while
neglecting to improve their ranking with the other. They
might be using optimization tactics that work for Google on
Yahoo!, without being aware that Yahoo! uses different
criteria to index a site.

Either way, sites that aren't optimized for both Google and
Yahoo! are missing out on a lot of potential visitors.

And don't forget, MSN will soon be throwing its hat into the
ring and switching from Yahoo! to its own search engine
technology. When that happens, you should be sure to submit
your site to MSN as well.

No one really knows what the future holds for the
search engine industry, but one thing's for sure: Businesses
that don't stay on top of the changes are going to find
themselves slipping behind. Don't let that happen to your
business!

By Internet Marketing Center
CEO MarketingTips.
[c] 2004 - Reprinted by permission.

The Internet Marketing Center
1123 Fir Ave
PMB 125
Blaine, WA
98230

For more information about the author Internet Marketing Center
See Internet Marketing Center's website at:

http://www.becanada.com/imc-control.html?8549


================================================================
[3] Guest Article [Traffic Building, #2]:

"3 Under-Used Traffic Generators!"
by Larry Dotson

================================================================


1) Viral Communities

Create your own chat room. Allow other related
web sites that don't have a chat room to link to yours.
They'll get use of a free chat room and you'll draw
extra traffic to your site. Just publish your ad right
above the chat room area. Your ad will draw extra
exposure from all the other web sites sending traffic
to it.


2) Linking Groups

Create your own web ring. You will gain highly
targeted traffic to your web site and others will link
to your site because they'll want to join the ring. For
example, if you were selling products to net marketers,
you would want to start an online marketing web ring.
You would then draw your target audience.


3) Membership Traffic

Create your own online club or association. Tell
your visitors what's included in the membership and
what it costs to join. Offer them a free membership
if, in exchange, they link to your web site. Just think,
you will either make money or get some no-cost
advertising.

----
10,000 Sales Letter Words, Phrases & Templates!
Just visit: http://www.ldpublishing.com Also, feel
free to republish this article in your own ezine or
web site.


================================================================

[4] Guest Article [ Traffic Building, #3]:

"5 Tips To Explode Your Site Traffic"
by Jennifer Tripp

================================================================

One thing you can never have too much of online is web
site traffic. If you’re looking for ways to drive more
visitors to your site, try these traffic generating tips.


TRAFFIC TIP #1:

Develop Several Pages Focused On Particular Keywords

Search Engine specialists don't recommend using external
doorway or gateway pages, since sites are being penalized
for having duplicate pages. Instead, develop several
webpages on your site, each of which is focused on a
different keyword or key phrase. For example, rather
than listing all your services on a single webpage,
try developing a separate one for each. These pages
will rank higher for their keywords since they contain
targeted rather than general content. And since not
many people are doing this yet you'll find it's
possible to get several top 10 rankings.


TRAFFIC TIP #2:
Pay Super Affiliates To Promote Your Site

Hand pick webmasters with popular sites or list
owners with large, responsive lists and offer them
$100 just for signing up for your affiliate program
and promoting your link. With this approach you’ll
definitely get their attention and ensure that you
sign up real affiliates who will actively promote
your products and services. Even just 3 or 4 of
these affiliates can cause a substantial increase
in your site’s traffic (and your sales!).


TRAFFIC TIP #3:
Give Away Your Product Or Service To Influential People

In every target market there is a group of people
who are the influencers. They’re the ones who
like to try new products and are very outspoken
when they find something they like. The best way
to reach these people is to start a word of mouth
advertising campaign. Do this by giving away early
versions of your product or service to the influencers
in your industry and encourage them to spread
the word to everyone they know.


TRAFFIC TIP #4:
Create An Advergame Specific To Your Site

Advergames are small online games designed to drive
traffic to your site based on their entertainment value.
As their name suggests their purpose is to advertise
your website, product or service in a fun way. If you
design one that becomes popular it can create a
substantial amount of traffic to your site. Make
the most of this by requiring people to give their
name and email address before they can play so
that you can follow up with them later. The best
part is if your game is fun and unique people
will tell everyone they know.
What a great viral technique!


TRAFFIC TIP #5:
Do A Direct Mail Campaign Using Postcards

Postcards have become a favorite advertising method
of online marketers because they’re easy to design,
inexpensive and they almost always get read.
The added bonus is that not only does the recipient
read it but often so do several other people along
the way. To get started with a postcard campaign
use your current customer list and send them a
special offer. Another option is to find someone
with a list and ask if you can pay them per
postcard to send your offer. Or, find a reputable
list company and purchase a list of potential
customers. Remember though, like all advertising
you can’t send one card and expect a flood of orders.
Create a campaign that includes a minimum of
3 cards to get the maximum benefit.

--------------------------------------------

Jennifer Tripp is a small business coach specializing
in helping website owners create reliable marketing
systems. These tips are an excerpt from her
Free Special Report "101 Tips To Explode
Your Web Site Traffic" at:

http://www.mysmallbizcoach.com/trafficarticle.html


________________________________________________________________

[FREE] Free places, tools and resources to promote your website.
____________________________________________________________________


ED NOTE:

Below is a list of websites where you can advertise your website[s]
free [or at very low cost], tools to help automate sales, traffic
and leads generation, and other resources to help promote your
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We encourage members to forward resources they believe would be
of benefit to all members. Please forward to sales@becanada.com .


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================================================================

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CHANNEL #19: Internet and Businesses Online:Link Popularity - View Summaries and Listings.
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CHANNEL #21: Internet and Businesses Online:PPC Advertising - View Summaries and Listings.
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CHANNEL #23: Internet and Businesses Online:Paid Surveys - View Summaries and Listings.
CHANNEL #24: Internet and Businesses Online:Podcasting - View Summaries and Listings.
CHANNEL #25: Internet and Businesses:Online Product Creation - View Summaries and Listings.
CHANNEL #26: Internet and Businesses:Online Product Launching - View Summaries and Listings.
CHANNEL #27: Internet and Businesses Online:RSS - View Summaries and Listings.
CHANNEL #28: Internet and Businesses Online:SEO - View Summaries and Listings.
CHANNEL #29: Internet and Businesses Online:Search Engine Marketing - View Summaries and Listings.
CHANNEL #30: Internet and Businesses:Online Security - View Summaries and Listings.
CHANNEL #31: Internet and Businesses Online:Site Promotion - View Summaries and Listings.
CHANNEL #32: Internet and Businesses Online:Social Bookmarking - View Summaries and Listings.
CHANNEL #33: Internet and Businesses Online:Social Media - View Summaries and Listings.
CHANNEL #34: Internet and Businesses Online:Social Networking - View Summaries and Listings.
CHANNEL #35: Internet and Businesses Online:Spam Blocker - View Summaries and Listings.
CHANNEL #36: Internet and Businesses Online:Traffic Building - View Summaries and Listings.
CHANNEL #37: Internet and Businesses Online:Video Marketing - View Summaries and Listings.
CHANNEL #38: Internet and Businesses Online:Video Streaming - View Summaries and Listings.
CHANNEL #39: Internet and Businesses Online:Web Design - View Summaries and Listings.
CHANNEL #40: Internet and Businesses Online:Web Development - View Summaries and Listings.
CHANNEL #41: Internet and Businesses Online:Web Hosting - View Summaries and Listings.
CHANNEL #42: Shopping and Product Reviews - View Summaries and Listings.
CHANNEL #43: Most Recent Website Promotion - View Summaries and Listings.
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CHANNEL #45: Most Recent Directory Submission - View Summaries and Listings.
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CHANNEL #61: Most Recent Brand Marketing - View Summaries and Listings.
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CHANNEL #63: Most Recent Email Marketing - View Summaries and Listings.
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CHANNEL #65: Most Recent Ezine Marketing - View Summaries and Listings.
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CHANNEL #69: Most Recent Social Marketing - View Summaries and Listings.
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CHANNEL #71: Most Recent Video Marketing - View Summaries and Listings.
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