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NEWSLETTER:
================================================================
- Your BECANADA Free Internet Marketing Newsletter
June 2005, Issue #19
Over 6200 members worldwide.
Full Text version.

= Special Issue:

"Ad Copy Writing for ads and websites 101 - make your
site sell better."

= Next Issue will feature:

"Loading Content Control and the First Page of your website -
Makes or breaks the sale..."

================================================================

- Get More Traffic Now and in the future
without spending ad dollars -

Post your classifieds ads FREE to 1000s of websites in only minutes
plus automate submissions to 1000s of more websites - all types -
too and automate your marketing now in less time - quickly
and easily... visit now:

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Sections:
----------

[1] Welcome to Issue #20 !

- Forward from the Editor...

- One of the Greatest Internet Marketers Was Lost
to us last Thursday, Internet Marketing Center.

- New Sites, and New Online Newsletter Systems.

- New Internet Marketing "Know How" Search Engine.
By Becanada

- 100+ Newest Free Classifieds since last issue listed.

- New Internet Marketing Center Newsletters Added to Learning Engine.

- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!


[TIP] NEW - Tip of the Week:

Dr. Nunley's Biz-Tips
"Expand Your Core Business For Profit"


[2] Guest Article [Ad Copy/Sell Copy, #1]:

"Use Comparisons To Make Your Point: It Works Like a Charm!"
by Ron Sathoff


[3] Guest Article [Ad Copy/Sell Copy, #2]:

"WRITING A WEBSITE THAT SINGS!"
by Meredith Pond


[4] Guest Article [Ad Copy/Sell Copy, #3]:

"Make An Offer Your Customers Can't Refuse"
by Ron Sathoff and Kevin Nunley


- F-re-e places, tools and resources to promote your website.
Including new sites you can promote your website[s] at.

- Over 100+ New Classifieds Websites Listed, 52 new sites
since last issue.

- Need Website Hosting and/or hosting services/software - with
all the tools, resources and more included to make your website[s]
a guaranteed success? Visit:

http://www.best-host.com/?*freebmic

- BACK ISSUES / This issue online.
You can see this issue online, with all links, resources, articles
and all back issues [fully search able] via this link:

http://befreenewsletters.becanada.com/?98&&fbe20.txt&&&&&&&&&&

____________________________________________________________________

[1] Welcome to a new issue!
Forward from the Editor...
____________________________________________________________________

From: David Belton, CEO Becanada,
D.B Software Ent. INC
Editor Becanada Free Internet Marketing Newsletter
June 10 2005 , 8:02 AM


Welcome to a new issue!

We would like to sincerely welcome you to a new issue of
the BECANADA Free Internet Marketing newsletter.

In every issue you will find hot tips, tricks, free downloads,
resources and articles to help you marketing online more
effectively than ever before!

In this issue we feature a special issue all about

"Ad Copy Writing for ads and websites 101 - make your
site sell better."

by 3 top internet authors, as they discuss key online software
that can be used to automate and/or increase sales, traffic
and leads generation to achieve more sales more often
at your website[s] / in your internet business[es].

Success in business online is a series of steps, done in order
and fine tuned constantly as market conditions change as
you aspire to attain your goals. Understand that success online
requires that you will always be in the process of fine
tuning your website[s], marketing and traffic generation.

You only fail if you give up. Never give up.

The only difference between you and a millionaire is time,
effort and attitude. This issue ... use those tips,
make changes and get results!


Next issue we will feature :

"Loading Content Control and the First Page of your website -
Makes or breaks the sale..."

New Internet Marketing "Know How" Search Engine!
By Becanada

Now search top authors and newsletters online - learn internet
marketing in only minutes... click on "SEARCH ALL RESOURCES"
at the lower left of your screen to access.

Every week NEW CONTENT is added.
Visit often.


---------------------------------------------------------------
- One of the Greatest Internet Marketers Was Lost
to us last Thursday, Internet Marketing Center.
---------------------------------------------------------------

It was a very sad day last Thursday when Internet Marketing
Legend, Mentor and friend Internet Marketing Center died in a racing accident
in California. He was 34 years old.

I have known Corey a long time... almost 9 years. We worked
together on many projects, sent tons of emails back and
forth and talked on the phone often.

I even had the privilege to meet him in person once.

Frankly I was in total shock last Friday when I got the news...
I still can not believe it today.

A legend, mentor and friend was lost that day.

I believe I speak for all of us who's lives were touched
and enhanced by Corey's teachings, constant mentoring and
downright "Get it done" personality that he will be dearly
missed for a long time to come.

His drive and determination has influenced the lives of
people worldwide - that internet marketing works, if you
learn it, apply it and continue to do it - day in and day
out.

I other words... he made people believe in themselves
that they could be successful.

That is truly one of the most powerful and selfless
things someone can do for another person...

And then he showed you how to realize that success through
his teaching and mentoring ...

He helped millions of strangers worldwide become successful.

Corey's legacy has touched millions of lives and his teaching
will continue to do so... now and in the future.

I have talked with members of his company. They are devoted
to continuing his legacy and spreading the word of how
to market online successfully. I believe it is what
Corey would have wanted and I will continue my efforts in
that regard too.

Our hearts and prayers go out to Corey's wife, family, Internet
marketing Center family and his extended family worldwide.

God Bless you Corey for all of those you have helped so much...
You will be dearly missed.

Yours Truly,

David Belton
CEO BEcanada
D.B Software Ent. INC


---------------------------------------------------------------
- New Sites, and New Online Newsletter Systems.
---------------------------------------------------------------

We have just upgraded our online listings on new and current
issues of Free Becanada Marketing Newsletter, Isell Marketing
Newsletter and Cashlinks - you can now view all must
faster and easier online.

There is tonnes of information for everyone trying to
make money online and market online...

Visit now:


http://befreenewsletters.becanada.com/?98&&fbe20.txt&&&&&&&&&&


JUST ADDED:

You can now specify to search all sections or just particular
newsletters and now all Internet Marketing Center Articles [over 90!]

Please see all sections to see just how fast you can
increase your "bottom line" in less time the easy way today!

Plus there will be links to top "How To" websites covering
all the most important methods [including tools] to help
you marketing online faster than ever before.

Becanada has been online for almost 9 years now and we would
like to share our insights and those of other top
internet marketers with you on a regular basis.

Welcome and enjoy!

Also, as part of our regular feature we have over 100
new F-ree classifieds website waiting for you to post
your ads - promote your business now!

Yours Truly,
David Belton , CEO BECANADA
Editor
Becanada Free Internet Marketing Newsletter.
Copyright 1996 - 2005.

____________________________________________________________________


Want to learn how to market online, save time, and do it
right the first time without all the headaches? Go to:

http://befreenewsletters.becanada.com/?0

____________________________________________________________________



-----------------------------------------------------
- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!
-----------------------------------------------------

You can get free information from top online marketers
today by joining Becanada's other free newsletters
and announcements services.

Including Cashlinks Newsletter, and Free Internet Marketing
Newsletter and more...

Every week get the top information from top online marketers.
Unsubscribe at any time.

Go to:

http://befreenewsletters.becanada.com/?8&&&&

Click on Newsletter, Free Newsletter and see other links
on the main homepage for additional free information sources
to aid you in increasing your results from online
internet marketing.

Also see:

http://www.becanada-isell.com/?

for the ISell Free Download and training newsletter.


____________________________________________________________________

[TIP] NEW - Tip of the Week:

Dr. Nunley's Biz-Tips
"Expand Your Core Business For Profit"
____________________________________________________________________


These days with all the affiliate and reseller deals
available, your business can sell just about any product that
is made.

But do you really want to? The more we look at
successful companies, the more we see the real profits
come from sticking to the product or service line you do
best.

Jill wanted to increase sales in her gift basket business.
She added sun glasses, a line of health products, and several
novelty mailboxes.

Sure, these things sell well in their own worlds, but Jill's
customers who mostly buy gift baskets have no interest in
them.

Instead, Jill can increase sales faster by expanding her core
gift basket business.

She can create a line of gift baskets specially designed for
holidays and another line geared toward local annual events
(like the high school's homecoming.)

Jill can expand her core to the lucrative business-to-
business market, selling baskets with a corporate feel.

Resist the temptation to sell everything under the sun.
Instead, focus on your core.

Give your idea, product, or service the BIG send off it
deserves! Get thousands and millions of interested eyeballs
focused on YOU. See Kevin's massive Five Package
promotion deal now 75% off for a limited time to anyone
reading this article. See http://drnunley.com/members.htm


================================================================

[2] Guest Article [ Ad Copy/Sell Copy, #1]:

"Use Comparisons To Make Your Point: It Works Like a Charm!"
by Ron Sathoff

=================================================================

One of the first lessons I ever learned about advertising was
that you have to get your point across quickly, before your
audience loses interest. There's a big problem with this, though:
many sales messages are too complex to get across in just a few
seconds or paragraphs. This is especially true when it comes to
selling new technologies or sophisticated business opportunities
-- two "biggies" in Internet business.

So what can you do? On one hand, you want to make your message
short and easy to understand, but on the other hand, you don't
want to over-simplify your sales pitch. This can be quite a
puzzler.

The best tool I've found for making my point when it comes to
explaining complex ideas is to use a comparison. If you try to
explain a new concept from scratch, you're never going to be able
to keep the audience's attention. With a good comparison,
however, you are not starting from scratch -- rather, you are
using your audience's prior knowledge about something else to
make a statement about your product or service. In essence, you
are just taking what your customers know already, and then
"tweaking" it a little bit to help make your point.

There are at least two ways that you can use comparisons in your
persuasive messages:

1) Comparison and Contrast: This is probably the most common form
of comparison. You simply use people's knowledge of some product
and service and then show how yours is different and better. This
allows you to focus your valuable "message time" on the benefits
and advantages of your offer.

For instance, if you were trying to market a new software
program, you could say, "Our program works just like a word
processor, but allows you to edit, modify, and upload web pages
as well. It's the power of an HTML editor with the ease of a word
processor!" By phrasing it this way, you can do a lot of
explanation in just a few words. You are also doing the one thing
that we all desire -- you are distinguishing yourself from your
competitors.

2) Analogy: Analogies are also very good for explaining complex
subjects. In an analogy, you help people understand your idea by
showing how it is similar to something else. This, of course,
will only work if you use something that the audience is already
familiar with -- if you don't, you're only doubling their
confusion!

An analogy that we've all heard is the one about fishing: "By
providing information to you about marketing (or promotion, or
copywriting, or whatever), we are showing you HOW to fish rather
than just GIVING you a fish" -- the reason we understand this is
because we understand the difference (and advantage) of being
able to provide for ourselves over a long period of time, rather
than just having a one-time benefit. By using the analogy, you
don't have to go into a tedious explanation of what you mean (as
I just did!).

These two forms of comparison may seem fairly obvious on the
surface, but, like an iceberg (see what I'm doing?), there's a
lot more substance below the surface. Just remember a few simple
tips when using comparisons:

* Use points of reference that are well known to the audience.
This will make your explanations easier to understand. "Our
system is organized in the same way as the 18th century Ottoman
Empire" is probably NOT the best analogy to use.

* When using a comparison and contrast, express differences as
being advantages. That is, don't just show how your product or
service is different; show how it is BETTER.

* When using analogies, compare your product or service to
something LIKED or RESPECTED by the audience. Not only will this
help you explain your message -- it will also help create the
right attitude towards it. "Our product has been copied by our
competitors, just like Crystal Pepsi was!" might get your point
across, but it probably won't make your product any more
desirable.

Please realize that these tips are just a starting point. As with
any persuasive strategy, you will have to study your own
situation and target audience to figure out the best way to use
comparisons in your sales messages. Whatever the situation,
however, you should remember that understanding the experiences,
knowledge, and attitudes of your audience is always the first
step in reaching them. Good fishing!

Ron Sathoff is a noted speaker and manager of DrNunley's
http://InternetWriters.com Ron works with business speakers and
writers, helping them with their copy-writing, marketing, and
Internet promotion. Reach him at ron@drnunley.com or
801-328-9006.


================================================================

[3] Guest Article [ Ad Copy/Sell Copy, #2]:

"WRITING A WEBSITE THAT SINGS!"
by Meredith Pond

================================================================

If your online sales have taken a dip lately, your product or
service isn't necessarily to blame. Even the best products and
services can be hidden in obscurity when covered by a blanket of
bad website copy. So what can you do to make sure your copy
sings the praises of not only your product, but your business
smarts and credibility as well?

First of all, you need to start with the basics. Begin by
printing out all pages of your web copy. Then, grab a red
pen and go to work. Read carefully through each sentence of your
copy, correcting any mistakes in spelling, grammar, or
punctuation. If you don't feel you have the expertise to find
all those common little mistakes, have someone else do it for
you. Unless you have a degree in English, you're likely to miss
something.

Now, some of you might be taking this advice with a grain of
salt, thinking that most people don't notice or concern
themselves with grammatical errors in your web copy. It's true
that some people won't notice or won't care, but savvy,
intelligent people (which your customers likely are) will
notice, and those little mistakes can quickly add up to a gaping
hole in your credibility. Don't insult your customers'
intelligence by assuming they won't notice these mistakes.

After you've made it all the way through your copy, and are
satisfied that your grammar is absolute perfection, read it
again. Better yet, have someone else read it. The value in this
is simple. If there's a sentence or paragraph that doesn't make
perfect sense or fully explain what you're trying to say, you're
less likely to notice it than someone who really NEEDS the
information. You already know everything you're trying to
explain to others, so clarity is not as big an issue for you,
than for someone who knows nothing about your business. So, ask a
friend, relative, or neighbor to read your copy carefully and
point out anything that isn't perfectly clear. If you want to
be successful, your potential customers need to have a clear
picture of what you're offering.

Next, consider the length of your copy and how it's distributed.
Do you have ALL your information on one l-o-n-g page? Does your
main "overview" page include minute details that people don't
really need, at least at first? Copy that is too long, boring,
or hard to navigate is perhaps the worst enemy of online success.

Sure, you might have a lot of information to give potential
customers, but do you have to do it all at once? Of course not.
Your main introductory page, for instance, should give a BASIC
overview of your product and its major benefits. On this page,
include links to pages where more detail can be found, such as
testimonials, ordering info, and features you want to mention but
aren't important enough to list on the main page.

If your pages must be long, be sure to use lots of headlines and
bold text to highlight your main points. When faced with a long
page to read, many people will skip down to those parts which
look more important, so make sure they stand out. Also, include
a link to your order page near the top, middle, and bottom of
each page. A customer who decides to buy after your first
paragraph doesn't want to scroll all the way to the bottom to
find out how to order. Placing order links throughout your copy
will help you capitalize on buyer impulses, which is just as
effective on the Web as it is in the supermarket.

Overall, be sure your copy is professional, credible, easy to
read, and simple to navigate. I can't tell you how frustrated
customers become when they have to search your site for 5 to 10
minutes to find what they're looking for. With this in mind, keep
your copy straightforward, and separate pages into logical
categories. When doing so, be sure to provide links to those
pages to help people find their way around.

Meredith Pond is editor and manager of DrNunley's
http://CheapWriting.com. See her low-cost writing and editing
services for students and business people, including a web site
rewriting package. Reach Meredith at meredith@drnunley.com or
801-328-9006.


================================================================

[4] Guest Article [ Ad Copy/Sell Copy, #3]:

"Make An Offer Your Customers Can't Refuse"
by Ron Sathoff and Kevin Nunley

================================================================


Are your sales coming up a little short these day? Retail
sales, Internet commerce, and business-to-business suppliers
are all having problems matching their stellar performances
of previous years.

When economic times get tight, just about every business'
sales slump.

Get a quick and lasting boost in sales by making your
customers an offer they can't refuse. Customers will buy IF
you give them a really good reason to. Of course, the tighter
their budgets, the better the reason has to be.

Use Psychology

First, try to understand your customer's thoughts and desires.
Most people have goals they are striving to reach. They may be
trying to cut costs, spend less time on tasks, be more
attractive, or simply find more excitement in life.

When your customer falls short of her goal--as almost all of
us do from time to time--she may look for a purchase to
move her further toward where she wants to be.

As an example, Sandra is frustrated with the growing complexity
of her business. Last week she bounced a check and forgot to
invoice a customer. The simple bookkeeping system she
created when she started the business isn't able to keep up
now that her business has grown.

On a trip to her neighborhood office supply store, Sandra
sees an affordable accounting program. It promises to make
quick work of all the things that are frustrating her. As
Sandra picks up the box and heads to the checkout, she
already FEELS like her life is more organized.

Psychologists call this important principle "reaction
formation." It is a powerful motivation that influences a great
deal of what we buy.

Think about the goals your customers probably have. How
can your product, service, or idea help them feel like they are
getting closer to their goal? While you are helping your
client reach his objective, it is the fact that he FEELS like he
is getting there that is so important.

Create a High-Value Bundle

If one product or service can solve a problem, imagine how
well three, four, or five products could work. When you
bundle together several related products or services,
customers respond.

Look for items that work together to cover every angle of a
problem on the job, at home, or in the customer's personal
life.

A computer site might bundle software that prevents crashes,
a second program that makes memory work more efficiently,
and a virus protection program.

Billed as "fix crashes, avoid future problems, and make your
computer run faster," the bundle could be priced low and
placed on the opening web page and in print advertising.

Show the value the customer gets when she buys the items in
a bundle rather than separately. Add up the total savings and
promote them. Point out how the customer could use the
money she saves.

NPR recently reported that studies have found that customers
don't necessarily want the lowest price, they just want a fair
price. Some retail chains feel they don't get results unless they
offer at least a 50% price cut. Most businesses get sales with
much smaller price reductions. Our customers are usually
delighted if we can lower prices ten percent.

Perks and Time Limits

You can sweeten the offer by adding attractive perks. These
are usually things you can buy or provide cheaply but have a
high perceived value to customers.

We created a bonus where we write a classified ad and place
it on a major site that gets millions of visitors. Customers
love the service and it doesn't cost us much. Our
professional writers create a classified ad quickly and we
place them at low cost. The perk is an easy and effective way
to round out the bundle and close lots of sales.

Give your high-value bundle a time limit. Customers are
busy with thousands of advertising messages competing for
their dollars. Unless you can give them a good reason to buy
NOW, many will put off the purchase and forget about it.

Advertise that your bundle is only available for 24 hours, a
week, a month, or until the end of the year. You may want to
offer the same bundle over the long haul,but change the
bonus items for time to time.

By combining these three principles you can create a quick
and lasting boost in sales. Customer psychology, high-value
bundles, and time limits work together to build excitement
and traffic for your store, service, or web site.

Ron Sathoff and Kevin Nunley provide marketing advice,
business writing, and promotion packages. See all their
helpful tips and ideas at http://InternetWriters.com Reach
them at mailto:service@InternetWriters.com or 801-328-
9006.


________________________________________________________________

[FREE] Free places, tools and resources to promote your website.
____________________________________________________________________


ED NOTE:

Below is a list of websites where you can advertise your website[s]
free [or at very low cost], tools to help automate sales, traffic
and leads generation, and other resources to help promote your
website[s] and/or make your website[s] more successful.

We encourage members to forward resources they believe would be
of benefit to all members. Please forward to sales@becanada.com .


- Classifieds Marketing 101
================================================================

Learn how to use classifieds ads to generate sales, traffic
and leads in less time the easy way - and automate your
income today. Visit:

http://power.becanada.com/?


- New Free Classifieds Sites
================================================================

Newest list of free classifieds to come online this month
are below. For complete list [over 3000!], see:

http://www.becanada-isell.com/?


- Internet Marketing 101 Website.
================================================================

Learn how to market online effectively and increase sales,
traffic and leads generation at your website[s] - easily
and quickly. Also includes articles, resources and tools
to automate this process to. Visit now:

http://mt.becanada.com/

And

http://befreenewsletters.becanada.com/?8&&&&

====== NEWEST This Month FREE CLASSIFIEDS: =========

Newest Sites in since the last issue [direct links]:
Listed Oldest to Newest.


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