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NEWSLETTER:
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- Your BECANADA Free Internet Marketing Newsletter
April 2004 Issue #5 , Over 3800 Members worldwide.
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=================================================================
= Special Issue - Search Engine Marketing 101, 3 Guest Authors -
= Next Issue will feature - Leads Generation 101
================================================================

Sections:
----------

[1] Welcome to Issue #5 !

Forward from the Editor...

- New Internet Marketing "Know How" Search Engine.
By BEcanada.

- Special Issue "Search Engine Marketing 101".

- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!

[2] Guest Article [Search Engine Marketing 101, #1]:

Search Engine Directory Submissions - Getting Listed in
Yahoo, Looksmart, ODP, JoeAnt and GoGuides
by Herman Drost

[3] Guest Article [Search Engine Marketing 101, #2]:

Wading Through The Search Engine Myths
by Scott Buresh


[4] Guest Article [Search Engine Marketing 101, #3]:

The 5 Key Benefits to Making Your Site More 'Link Friendly'
By Scott T. Smith

[FREE] Free places, tools and resources to promote your website.

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- Internet Marketing 101
- Classifieds Marketing 101
- Email Marketing 101

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[1] Welcome to issue #5
Forward from the Editor...
____________________________________________________________________

Welcome to issue #5!

We would like to sincerely welcome you to issue #5 of
the BECANADA Free Internet Marketing newsletter.

In every issue you will find hot tips, tricks, free downloads,
resources and articles to help you marketing online more
effectively than ever before!

In this issue we feature a special issue all about "Search Engine
Marketing 101" by 3 top internet authors.

Next issue we will feature "Lead Generation 101".

New Internet Marketing "Know How" Search Engine!
By Becanada

Now search top authors and newsletters online - learn internet
marketing in only minutes... click on "SEARCH" at the top
of your screen to access. Every week NEW CONTENT is added.
Visit often.

Please see all sections to see just how fast you can
increase your "bottom line" in less time the easy way today!

Plus there will be links to top "How To" websites covering
all the most important methods [including tools] to help
you marketing online faster than ever before.

New Format in MAy 2004!

Starting in May 2004, we will be sending you a new issue
of the Becanada Free Internet Marketing Newsletter every
10 days. Watch for it!

Becanada has been online for almost 8 years now and we would
like to share our insights and those of other top
internet marketers with you on a regular basis.

Welcome and enjoy!

PS: Next Issue will feature - Search Engine Marketing 101 !

DAvid Belton
CEO BECANADA, Editor BFIMN


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================================================================
[2] Guest Article [Search Engine Marketing 101, #1]:

Search Engine Directory Submissions - Getting Listed in
Yahoo, Looksmart, ODP, JoeAnt and GoGuides
by Herman Drost
================================================================

Search Engine Directory Submissions - Getting Listed in
Yahoo, Looksmart, ODP, JoeAnt and GoGuides
by Herman Drost

The rules for search engine directory submissions are very different
than the rules for getting listed in the search engines. Therefore please
read the general submission guidelines in my previous article (Part 2),
before proceeding with the more detailed explanations below for each
search engine directory.

http://www.isitebuild.com/search-engine-directories.htm

Yahoo (yahoo.com)

Yahoo uses Google (for now) in its Web Search results, but not
in its directory. (Although Yahoo! has announced that it plans to
drop Google from its results--until that happens, though, getting
indexed by Google will show your site in the Yahoo search engine
as well). This will change as Yahoo acquires Inktomi in the coming
months.

Yahoo directory results are compiled by human editors. A listing in
the Yahoo Directory will get you listed in Google, but not vice versa.

Free submission (standard)
This applies if you have a non-commercial site in which you submit
to a non-commercial category. You can also just submit the non-
commercial pages of your commercial web site. There's a good
chance they will be accepted.

How to submit - Go to the "Suggest a Site" link at the bottom of
the category page, then fill out the submission form. That's it!

Guarantee - no review time is guaranteed. If you want to expedite
getting listed for your commercial site, then consider using the
paid submission service.

Paid Submission (Yahoo Express)

http://add.yahoo.com/fast/add?+Business

For a one time fee of $299.00, Yahoo will guarantee consideration
of your site within 7 working days. It does not guarantee inclusion
into the directory. Most sites however, do get accepted. There is
also a recurring annual fee of $299.00

Looksmart

http://listings.looksmart.com/home/?synd=&chan=

LookSmart results reach Internet users worldwide through top
portals, ISPs, and search services including Lycos, InfoSpace,
RoadRunner, CNET, Inktomi and LookSmart.com

Free submission
For non-commercial sites, submit them to zeal.com
(http://www.zeal.com).

To do this, fill out the zeal membership form
(http://zeal.com/users/register.jhtml?)

Choose a non-commercial category by selecting the "Manage"
option near the top of the category page, then click on the
"Profile" link near the top of the page where the sites are listed.

Paid Submission

http://listings.looksmart.com/home/pricing.jhtml#cpc

Looksmart uses a pay per click (PPC) program for paid listings.
Your account will be charged a minimum of $15 each month.

Open Directory (ODP)

http://www.dmoz.org

The Open Directory is a guide run by volunteers. If you get
placed here, your site will also appear in many of the major
search engines ie Google.

Free Submission

Find the category you want your site to be listed in.
To submit, locate the category you want your site to be listed
in. Then go to the "suggest URL" link that appears at the top of
the category page. Fill out and submit the form. That's all there is
to it!

Guarantee - If you are accepted, your site should appear within
three weeks, if it gets accepted. If not, then resubmit.

To increase the amount of traffic you can receive, and to learn
more about submitting to ODP visit: http://dmoz.org/add.html

JoeAnt

http://www.joeant.com/suggest.html

Browse through the topics and choose the one that best suits your
site. Click the "Suggest a Site" button at the bottom of the
page to be guided through the simple submission process.

Free Submission

If you join the editorial team, you can place your site for free.

Paid Submission

For US$39.99 you get a guaranteed review within 2 business days.
Go here for the webmaster guidelines:

http://www.joeant.com/webmaster.htm

GoGuides

http://www.goguides.org/info/addurl.htm

This is another self submit directory maintained by volunteer
editors.

Paid Submission

Get an express review for $39.99 and your site will be reviewed in 2
business days. Choose from the list of major topics in the GoGuides
directory. Click on the appropriate topic for your site, then find the
most specific subtopic available for your site. When you have found
the subtopic where your site should be located, click 'Add Your URL'
which is at the top of the page, then fill out the submission form.

Other Resources
Here's a great list of General, Local, Regional and Specialty
Directories
http://www.isedb.com/html/Web_Directories/

**********************************************************************
Herman Drost is the author of the popular ebook:
"101 Highly Effective Strategies to Promote Your Web Site"
http://www.isitebuild.com/web-site-promotion
Subscribe to his “Marketing Tips” newsletter for more original
articles. mailto:subscribe@isitebuild.com. You can read more
of his in-depth articles at: http://www.isitebuild.com/articles
***********************************************************************


================================================================
[3] Guest Article [Search Engine Marketing 101, #2]:

Wading Through The Search Engine Myths
by Scott Buresh
================================================================

There is an abundance of search engine information available
on the web- some of it valuable, much of it contradictory.
Throughout the years, some prevailing search engine myths have
developed. Some of these myths are actively encouraged by
companies with a financial interest in their continued
existence. Others are based upon techniques that were
effective years ago but no longer work. Still other myths come
from simple misunderstandings that inevitably come with a
relatively new medium. What follows is a few of the most
prevalent.

Myth: Using a program or service to "Submit your site to
10,000 Search Engines" is a good idea.

Fact: There aren't 10,000 search engines. There aren't even
500. In fact, the top 10 search engines account for the vast
majority of search traffic (studies vary from between 85 and
98 percent). Most of the sites that these programs or services
list as "search engines" are called FFA (Free For All) sites.
These sites will agree to place a link to your site on their
site, which is usually just a collection of links. Your link
will usually only appear for a short time, since as new links
are added, the older ones are pushed off the page. Almost no
traffic can be expected from such links- but you can expect a
lot of unsolicited mail to the email address that you provide
them. In fact, these pages are set up largely to collect email
addresses to which spam can be sent (and you can get spam for
free!). In addition, engines do not like submissions done by
computer programs (because of the excessive use of resources
and the general low quality of the pages they usually receive
in this manner), and many of the most popular have taken steps
to make automated submission impossible. This means that these
programs or services will not even get you listed in many of
the top engines.

Myth: Using a program or service to "Submit your site to
10,000 Search Engines" or listing your site on FFA pages can
get your site penalized.

Fact: Search engines are very careful not to penalize sites
for issues that are outside of the webmaster's control. For
example, if it were possible for a site to be penalized for
using one of these scam submission services, it would then be
fairly easy to get your competition penalized for a nominal
fee by simply submitting their site. If a link to a site from
an FFA page were all that it took for penalization, it would
not cost anything to get your competition penalized, save for
the time it took to submit their link. Your site will not be
penalized for incoming links, period, even if they come from
less than desirable sources. You can, however, be heavily
penalized if you choose to link OUT to bad pages. The
difference, of course, is that you have full control over the
sites you wish to link to, whereas you have very little
control over who decides to link to you.

Myth: Using software to check your search engine positions
will get your site penalized.

Fact: This belief is still widespread today, even among many
respected industry professionals. Since Google states in
their terms of service that ranking software should not be
used to check rankings, many people interpret this to mean
that Google will penalize the sites that are being checked.
However, for largely the same reasons described in the
previous myth, this just wouldn't make sense. The ability to
get your competitors penalized by repeatedly running software
to check their search engine positions would be a very
powerful (and unfair) weapon, and Google realizes this. What
they will do, however, is penalize the IP address of the
machine that is running the software. This can make for
uncomfortable moments when you have to explain why everybody
sharing your office T1 line is denied access to Google, but
won't get your site penalized.

Myth: Meta tags are the most important factor in search engine
rankings.

Fact: Many search engines (most notably Google) largely ignore
meta tags due to constant abuse by webmasters. The only
importance placed on meta tags these days is actually the meta
description tag, which will appear as the description for the
corresponding page on engines that use inktomi data (such as
MSN). Meta tags are virtually irrelevant in the ranking
algorithms of the top engines- but many people continue to
believe that they are the only optimization strategy that they
need.

Myth: It's impossible to do search engine optimization in-house.

Fact: It often is done in house, and done effectively. This is
typically when a large corporation hires in-house talent that
is devoted exclusively to promoting the website. However, it
is unrealistic to expect someone with many other job functions
to do a credible job of SEO. Much of the skills are acquired
through experience- and it isn't usually desirable to have
someone "experimenting" with the company website (especially
considering that certain techniques can get sites penalized on
engines or banned outright). SEO isn't rocket science, but it
also isn't something that can be learned overnight. When
deciding whether to outsource SEO or do it in house, it is
important to consider the actual costs involved. Often, when
the necessary hours it takes to pay someone to learn on the
job are taken into account, it is cheaper to outsource (and,
if you've chosen your vendor wisely, the results are almost
always better). Only a careful evaluation of your goals and
resources can determine the best course of action for your
company.

Myth: Sites must be constantly resubmitted to retain rankings.

Fact: This is a scare tactic popularized by various submission
services and software companies. In fact, it is a waste of
money to pay to have your site resubmitted once it is already
listed in an engine's database. It will not hurt your rankings
to resubmit (or else people would constantly submit their
competitor's sites to get them penalized), but it will not
help, either.

Myth: Search engine optimization is not as effective as
"traditional" marketing.

Fact: In many ways, it is more effective. Companies often
spend countless dollars on direct mail, television and radio
advertising, and bulk email without a second thought. The
common thread with each of these strategies is that the
prospect is "approached" by the company, and that the company
must reach a great number of people to find a few motivated
prospects. On the other hand, search engines can deliver
highly motivated prospects directly to your website- people
who have already demonstrated, through their use of particular
keyphrases, an interest in your products or services.

Conclusion:
These are only a handful of the numerous search engine myths
currently in existence. Even if these particular myths were
to be universally dispelled tomorrow, a new batch would surely
arise to take their place- and the motivations behind some of
them would be just as dubious. With search engine marketing,
as with anything else, it is important to treat everything
with a healthy dose of skepticism (including this article!).

Scott Buresh is Co-founder and Principal of
http://www.mediumblue.com .

For monthly tips on how to get the
most out of your internet presence, sign up for our

http://www.mediumblue.com/newsletters


================================================================

[4] Guest Article [Search Engine Marketing 101, #3]:

The 5 Key Benefits to Making Your Site More 'Link Friendly'
By Scott T. Smith

================================================================

The 5 Key Benefits to Making Your Site More 'Link Friendly'

There are enormous benefits for making your site more 'link
friendly' in today's Web marketplace. We'll discuss these
benefits in just a moment, but first, let's define the concept
of a 'link friendly' site.

A 'link friendly' site is often low-tech. At a minimum, there
are multiple pages within the site that are simple HTML
documents, easily indexed by the spidering search engines. This
should include your site links page, which meansŠ don't use
javascript links, cgi ? jump links, flash or other non-indexable
technologies. If people ask for and receive a link on your site,
they want it to be found ­ by site visitors, and by search
engines.

A 'link friendly' site reciprocates. You can certainly decide
who you are willing to link to and with, but be prepared to
consider providing return links to sites that link to you. Sites
that do not reciprocate either have a great deal to offer their
constituents that is already embedded in their site, or they're
simply not paying attention to the culture of reciprocity on the
Internet.

A 'link friendly' site links to their links page from their
index page. If people have asked for a reciprocal link, then
cannot easily find their link on your siteŠ why should they link
to you? Please know that you don't need the link to the links
page to be a primary element of your main navigation links. A
simple text link at the bottom of your home page will do. Note:
it's bad form to hide your links page.

A 'link friendly' site does far more than just SELL. It gives
people a genuine reason to link, because it offers real value.
Sure you can sell on your site, but offering value first
generates trust. And trust results in sales.

Finally, a 'link friendly' site is user-friendly, delivers
genuinely useful content, and evolves.

Fresh, useful content can take many forms: : free "how-to"
articles or reports; topical information; downloadable software;
video, photos, graphics, music; ; and of course, links to
value-added sites. Figure out what your site visitors most want
- that's the content you need.

If you view your Web site as an asset that grows, you're on the
right track. If you continue adding fresh content that
ultimately makes your Web site a valuable destination of choice,
you cannot help but succeed.

Now, here are five big benefits for making your site more 'link
friendly'.

1. You improve your search engine positioning. Today's top
search indexes will boost your rankings if you increase your
link popularity within your niche market. Note that random
linking is pointless. Proper targeting of potential link
partners through your keywords and niche market means
everything.

2. Targeted link popularity = targeted customers. You reach
people who need exactly what you have to offer.

3. You increase your site's visibility in your niche market.
Targeted linking is the fast way for your site to become a Web
destination of choice.

4. You gain long-term results. Links to your site can stay up
indefinitely (unlike constantly changing search engine
listings).

5. You can be 1ST to market. Targeted link popularity brings you
more traffic in less time.

..

article by Scott T. Smith of LinkageXpress - offering careful,
hand-tailored link popularity services to build the flow of
targeted, paying customers to your site and improve your search
engine positioning. For a free link-building consultation visit
http://www.linkagexpress.com or call 1.800.798.4471 (toll-free
in the US).

________________________________________________________________

[FREE] Free places, tools and resources to promote your website.
____________________________________________________________________

ED NOTE:

Below is a list of websites where you can advertise your website[s]
free [or at very low cost], tools to help automate sales, traffic
and leads generation, and other resources to help promote your
website[s] and/or make your website[s] more successful.

We encourage members to forward resources they believe would be
of benefit to all members. Please forward to sales@becanada.com .


- Classifieds Marketing 101
================================================================

Learn how to use classifieds ads to generate sales, traffic
and leads in less time the easy way - and automate your
income today. Visit:

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- New Free Classifieds Sites
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Newest list of free classifieds to come online this month
are below. For complete list, see:

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- Internet Marketing 101 Website.
================================================================

Learn how to market online effectively and increase sales,
traffic and leads generation at your website[s] - easily
and quickly. Also includes articles, resources and tools
to automate this process to. Visit now:

http://www.becanada-mail.com/cgi-bin/freenl/r.cgi?|www.becanada.com/marketing/?FREEBIMC*

====== NEWEST FREE CLASSIFIEDS: =========

Newest Sites in since the last issue [direct links]:


http://24hrpay.com/cgi-bin/classifieds.cgi
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http://www.whateversource.com/cgi-bin/isell/classifieds.cgi
http://ifyoubuildit.biz/cgi-bin/classifieds.cgi
http://www.c-e-hosting.com/cgi-bin/class/classifieds.cgi



- Email Marketing 101 Website.
================================================================

Learn how to market online effectively and increase sales,
traffic and leads generation at your website[s] - easily
and quickly. Also includes articles, resources and tools
to automate this process to. Visit now:

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- 100,000 Resources To Help you Marketing online.
================================================================

Get all the links and resources to help you market online
including the following resources sections:

[Free Classifieds]
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[Over 100 Internet Marketing Articles]
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CHANNEL #1: Business:Team Building - View Summaries and Listings.
CHANNEL #2: Business:Top7 or 10 Tips - View Summaries and Listings.
CHANNEL #3: Home Based Business:Network Marketing - View Summaries and Listings.
CHANNEL #4: Internet and Businesses Online - View Summaries and Listings.
CHANNEL #5: Internet and Businesses Online:Affiliate Revenue - View Summaries and Listings.
CHANNEL #6: Internet and Businesses Online:Auctions - View Summaries and Listings.
CHANNEL #7: Internet and Businesses Online:Audio Streaming - View Summaries and Listings.
CHANNEL #8: Internet and Businesses Online:Autoresponders - View Summaries and Listings.
CHANNEL #9: Internet and Businesses Online:Banner Advertising - View Summaries and Listings.
CHANNEL #10: Internet and Businesses Online:Blogging - View Summaries and Listings.
CHANNEL #11: Internet and Businesses Online:CMS - View Summaries and Listings.
CHANNEL #12: Internet and Businesses Online:Domain Names - View Summaries and Listings.
CHANNEL #13: Internet and Businesses Online:E Books - View Summaries and Listings.
CHANNEL #14: Internet and Businesses Online:Ecommerce - View Summaries and Listings.
CHANNEL #15: Internet and Businesses Online:Email Marketing - View Summaries and Listings.
CHANNEL #16: Internet and Businesses Online Ezine Publishing - View Summaries and Listings.
CHANNEL #17: Internet and Businesses Online:Forums - View Summaries and Listings.
CHANNEL #18: Internet and Businesses Online:Internet Marketing - View Summaries and Listings.
CHANNEL #19: Internet and Businesses Online:Link Popularity - View Summaries and Listings.
CHANNEL #20: Internet and Businesses Online:List Building - View Summaries and Listings.
CHANNEL #21: Internet and Businesses Online:PPC Advertising - View Summaries and Listings.
CHANNEL #22: Internet and Businesses Online:PPC Publishing - View Summaries and Listings.
CHANNEL #23: Internet and Businesses Online:Paid Surveys - View Summaries and Listings.
CHANNEL #24: Internet and Businesses Online:Podcasting - View Summaries and Listings.
CHANNEL #25: Internet and Businesses:Online Product Creation - View Summaries and Listings.
CHANNEL #26: Internet and Businesses:Online Product Launching - View Summaries and Listings.
CHANNEL #27: Internet and Businesses Online:RSS - View Summaries and Listings.
CHANNEL #28: Internet and Businesses Online:SEO - View Summaries and Listings.
CHANNEL #29: Internet and Businesses Online:Search Engine Marketing - View Summaries and Listings.
CHANNEL #30: Internet and Businesses:Online Security - View Summaries and Listings.
CHANNEL #31: Internet and Businesses Online:Site Promotion - View Summaries and Listings.
CHANNEL #32: Internet and Businesses Online:Social Bookmarking - View Summaries and Listings.
CHANNEL #33: Internet and Businesses Online:Social Media - View Summaries and Listings.
CHANNEL #34: Internet and Businesses Online:Social Networking - View Summaries and Listings.
CHANNEL #35: Internet and Businesses Online:Spam Blocker - View Summaries and Listings.
CHANNEL #36: Internet and Businesses Online:Traffic Building - View Summaries and Listings.
CHANNEL #37: Internet and Businesses Online:Video Marketing - View Summaries and Listings.
CHANNEL #38: Internet and Businesses Online:Video Streaming - View Summaries and Listings.
CHANNEL #39: Internet and Businesses Online:Web Design - View Summaries and Listings.
CHANNEL #40: Internet and Businesses Online:Web Development - View Summaries and Listings.
CHANNEL #41: Internet and Businesses Online:Web Hosting - View Summaries and Listings.
CHANNEL #42: Shopping and Product Reviews - View Summaries and Listings.
CHANNEL #43: Most Recent Website Promotion - View Summaries and Listings.
CHANNEL #44: Most Popular Website Promotion - View Summaries and Listings.
CHANNEL #45: Most Recent Directory Submission - View Summaries and Listings.
CHANNEL #46: Most Popular Directory Submission - View Summaries and Listings.
CHANNEL #47: Most Recent Joint Ventures - View Summaries and Listings.
CHANNEL #48: Most Popular Joint Ventures - View Summaries and Listings.
CHANNEL #49: Most Recent Offline Promotion - View Summaries and Listings.
CHANNEL #50: Most Popular Offline Promotion - View Summaries and Listings.
CHANNEL #51: Most Recent Online Promotion - View Summaries and Listings.
CHANNEL #52: Most Popular Online Promotion - View Summaries and Listings.
CHANNEL #53: Most Recent Reciprocal Linking - View Summaries and Listings.
CHANNEL #54: Most Popular Reciprocal Linking - View Summaries and Listings.
CHANNEL #55: Most Recent Traffic Exchanges - View Summaries and Listings.
CHANNEL #56: Most Popular Traffic Exchanges - View Summaries and Listings.
CHANNEL #57: Most Recent Marketing - View Summaries and Listings.
CHANNEL #58: Most Popular Marketing - View Summaries and Listings.
CHANNEL #59: Most Recent Article Marketing - View Summaries and Listings.
CHANNEL #60: Most Popular Article Marketing - View Summaries and Listings.
CHANNEL #61: Most Recent Brand Marketing - View Summaries and Listings.
CHANNEL #62: Most Popular Brand Marketing - View Summaries and Listings.
CHANNEL #63: Most Recent Email Marketing - View Summaries and Listings.
CHANNEL #64: Most Popular Email Marketing - View Summaries and Listings.
CHANNEL #65: Most Recent Ezine Marketing - View Summaries and Listings.
CHANNEL #66: Most Popular Ezine Marketing - View Summaries and Listings.
CHANNEL #67: Most Recent Marketing Tips - View Summaries and Listings.
CHANNEL #68: Most Popular Marketing Tips - View Summaries and Listings.
CHANNEL #69: Most Recent Social Marketing - View Summaries and Listings.
CHANNEL #70: Most Popular Social Marketing - View Summaries and Listings.
CHANNEL #71: Most Recent Video Marketing - View Summaries and Listings.
CHANNEL #72: Most Popular Video Marketing - View Summaries and Listings.
CHANNEL #73: Most Recent Viral Marketing - View Summaries and Listings.
CHANNEL #74: Most Popular Viral Marketing - View Summaries and Listings.
CHANNEL #75: Most Recent Web Marketing - View Summaries and Listings.
CHANNEL #76: Most Popular Web Marketing - View Summaries and Listings.

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