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NEWSLETTER:
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- Your BECANADA Free Internet Marketing Newsletter
June 2004 Issue #7 , Over 3800 Members worldwide.
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Post your classifieds ads FREE to 1000s of sites in only minutes
and automate your marketing now in less time - quickly
and easily... visit now:

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=================================================================
= Special Issue - Ad Copy / Sale Copy Writing 101, 3 Guest Authors -
= Next Issue will feature - Website Design 101.
================================================================

Sections:
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[1] Welcome to Issue #7 !

Forward from the Editor...

- New Internet Marketing "Know How" Search Engine.
By Becanada

- New Internet Marketing Center Newsletters Added to Engine and now
"Search able" too!.

- Special Issue "Ad Copy / Sale Copy Writing 101".

- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!

[2] Guest Article [Ad Copy / Sale Copy Writing 101, #1]:

Dr. Nunley's Biz-Tips
by Kevin Nunley

"How to Write a Short Ad"


[3] Guest Article [Ad Copy / Sale Copy Writing 101, #2]:

"How To Create Emotionally Irresistible Web Copy"
- by Andri Zhou


[4] Guest Article [Ad Copy / Sale Copy Writing 101, #3]:

"4 Steps To Writing Powerful Sales Letters "
by John Colanzi


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[1] Welcome to issue #7
Forward from the Editor...
____________________________________________________________________

Welcome to issue #7!

From: David Belton, Editior Becanada Free Internet Marketing Newsletter
June 7 2004, 1:01 pm

Hi :

We would like to sincerely welcome you to issue #7 of
the BECANADA Free Internet Marketing newsletter.

In every issue you will find hot tips, tricks, free downloads,
resources and articles to help you marketing online more
effectively than ever before!

In this issue we feature a special issue all about
"Ad Copy / Sales Copy 101"
by 3 top internet authors.

Next issue we will feature "Website Design 101".

New Internet Marketing "Know How" Search Engine!
By Becanada

Now search top authors and newsletters online - learn internet
marketing in only minutes... click on "SEARCH" at the top
of your screen to access. Every week NEW CONTENT is added.
Visit often.

We have added Internet Marketing Center's articles and now all of them
are completely searchable.

Please see all sections to see just how fast you can
increase your "bottom line" in less time the easy way today!

Plus there will be links to top "How To" websites covering
all the most important methods [including tools] to help
you marketing online faster than ever before.

Becanada has been online for almost 8 years now and we would
like to share our insights and those of other top
internet marketers with you on a regular basis.

Welcome and enjoy!

PS: Next Issue will feature - Website Design 101 !

David Belton
CEO BECANADA, Editor BFIMN


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================================================================
[2] Guest Article [Ad Copy / Sale Copy Writing 101, #1]:

Dr. Nunley's Biz-Tips
by Kevin Nunley
"How to Write a Short Ad"

=================================================================

Your short ad doesn't have a lot of room for sales talk. It
has to get to the point quickly. Your ad must crisply tell
what product or service you are offering, who you are, how
the customer will benefit, and what the next step is for
buying from you.

Forget what your English teacher told you in high school.
Short ads are different from almost all other kinds of
writing.

Incomplete sentences are OK. Two and three word
phrases are fine. Keep your sentences short and use
periods. The most common problem I see in ads are several
phrases run together in one long sentence.

For easy reading, stay away from sentences like this one
that start with a phrase followed by a comma. Instead,
write the sentence like this: Stay away from sentences with
commas for easy reading.

Finally, make sure you offer several ways for customers to
reach you. Internet ads should include your web site
address, email, and phone number. Ads in print
publications should also include your mailing or store
address.

Kevin will write your classified ad for just $35. See our
special ad copy deal at http://cheapwriting.com/ads.htm
Reach Kevin at kevin@drnunley.com or 801-328-9006.


================================================================
[3] Guest Article [Ad Copy / Sale Copy Writing 101, #2]:

"How To Create Emotionally Irresistible Web Copy"
- by Andri Zhou

================================================================

If you want to outrageously successful in selling anything
with your sales copy, you should focus your message on
hitting your prospects' every emotional "hot buttons" to
make them pumped-up enough to respond and give you their
money.

Because people make buying decisions based on emotions, not
logic.

I don't care if your market are CEOs of Fortune 500
companies with years of college education, or rocket
scientists with off-the-scale I.Qs...

As long as they're humans, they're still mainly using their
emotions when making any buying decision.

Because it's human nature. They can't resist it.

That's not a big secret at all, but most people still don't
have a clue on how to effectively stir their prospects'
emotions to make them want their products or services then
buy without hassle.

Actually, making your web copy more emotionally appealing is
simple. Here are 3 surefire steps to do it:


Step 1: Find Their Demands or "Hot Buttons"

You should dig deep into your prospects' life and uncover
their deepest desire. I mean, find out what they really
want. Do they have dreams they want to achieve? Do they have
really painful problems they desperately want to get rid as
fast and as easy as humanly possible? Find them out.

But how to do it? The answer is : RESEARCH them to the
outrageous extreme!

Here are some of my favorite ways to research:

- Go to their favorite discussion forums and take notes on
their posts.

- Survey them.

- And practically read everything they read including
websites, ezines, offline magazines, and even your
competitors' ads and sales letters... especially the
successful ones!

Once you gathered enough data about their demands, the next
step you should do is...


Step 2: Channel Those Demands to Your Product or Service

Explain them, in great detail, how your product and service
can help them achieve their sweetest dreams or solve their
worst problem, how fast and easy it'll be, etc.

Create a vivid mental picture in their mind of how wonderful
it'll feel to achieve their dreams as the result of using
your product or service. Describe the benefits in great
detail until they can "see and feel" the pleasures.

All right, by now your prospects should be so pumped-up they
could head-butt their computer monitor if they don't get
their hands on anything you have to sell, right?

Not so fast...

You see, no matter how good you explain the benefits to
them, no matter how great your claims are, if they don't
believe you, they'll not respond...

So the last step is...

Step 3: Proof Your Claims


One of my favorite ways to do it is by using many specific
testimonials.

Testimonials that can back your promises up are the best.
Here's how to get it: Ask your existing customers about
their results from using your product (usually 1-2 months
after they buy). Don't just ask about what they think about
it, ask them for specific results!

Sure, you might get less testimonials if you ask them to
tell you their results, because most of your customers are
very likely will never use your product at all after they
buy. This is absolutely true if you're selling information
products such as ebooks, home study courses, etc.

So you can consider to ask for testimonials TWICE. The first
one is asking for their opinion about your product, usually
sent 1 or 2 weeks after they buy, then 1 or 2 months later,
send them another email asking them for the specific results
they get from using your product or service.

This time you educate them on how to write "killer"
testimonials. Tell them you want their success story, give
them some examples of good testimonials and describe what
kind of testimonials you want to hear from them.

You can also motivate them to do it by offering some
valuable bonuses for taking their time to send you their
success stories.

Another way to proof your claims are by using pictures. For
example, if you're selling bodybuilding or weight loss
products, using "before and after" pictures should be
effective to proof your claims.

Bottom line, you should give your prospects as many reasons
as possible to believe your claims or they won't take your
promises seriously!

If you follow this simple formula, you'll make your sales
message more emotionally appealing to your prospects and
they'd be more excited to pay you for your products or
services.

Closing the sale would be much easier then...

============================================================
Andri Zhou publishes the #1 rated step-by-step, "paint by
number" guide that guarantees to teach you how to multiply
your sales with emotionally compelling web copy that
instantly turns much more visitors into HOT, rabid buyers!
FREE details at => http://www.powercopytips.com


================================================================

[4] Guest Article [Ad Copy / Sale Copy Writing 101, #3]:

"4 Steps To Writing Powerful Sales Letters "
by John Colanzi

================================================================

I'm sure you've seen those ads that grab your attention
and have you ready to pull out your wallet or credit
card. They are making you an offer you can't refuse.

Don't you wish your ads were that persuasive?

Are the marketers who wrote these ads natural born
writers, or is there a formula that you can learn?

Writing to persuade is a skill that can be learned,
like any other skill. It's just a matter of breaking
down the process into four simple steps.

Step # 1.

The first step in writing your killer sales letter is
to identify your target market.

This seems simple enough, but how many marketers do it?

When reading some of the ads I get in my inbox, I have
to wonder.

I don't want to burst your bubble, but the truth is,
not everyone on the planet is a prospect. Concentrate on
those who are.

Before you begin your ad campaign identify your target
audience.

Step # 2.

Once you've identified your target market, determine what
their major problems are.

* Do they need more money?

* Do they need to save time?

* Are they interested in improving their health?

Sit down and determine every problem that your prospects
have and decide how your product or service can help
solve their problems.

There are no shortage of problems, but there is a
shortage of problem solvers. Start becoming a problem
solver and you'll always be in demand.

OK, you've identified your market, you've determined
what problems they have, now you're ready for the next
step.

Step # 3.

The third step in writing your killer copy is to let
your prospects know that there is a solution to their
problem. Not only is there a solution to their problem,
but you have the solution.

Remember these three magic words, "I can help."

Identifying the problem is not enough. You have to show
the reader that there is a solution and you have it.

Tell them every benefit they will get when they order
your product, or take advantage of your service.

Let them know you can help them

* Make more money

* Save time

* Improve their health.


Step # 4.

The final step in creating killer ad copy is getting
the prospect to take action.

Identifying your market, determining their problems and
letting them know you have the solution, is not enough.

You have to make them act.

You have to create a sense of urgency.

There are many ways you can do this.

You can offer a special discount for fast action.

You can offer special fast action bonuses.

Ask for the order.

Let them know they don't have to put up with their
problems another day.

You can solve them right now.

These four steps are a basic outline to get you started.

Start studying the sales letters you read and break
them down into the four basic steps.

Determine how effective the writer was in covering the
bases.

Make notes on how you could improve on the sales letter.

Learning to write persuasive copy is a life - long
venture.

When you're writing your next sales letter, remember the
four step formula.

1. Identify your market

2. Identify their problem

3. Let them know how you can solve their problem

4. Ask for the order

****************************************
Copyright (c) John Colanzi.

John Colanzi uses the Plug-In Profit Site
to earn multiple streams of income from
home on the Internet. What about you?...
http://www.pluginprofitsite.com/main-3506

****************************************

________________________________________________________________

[FREE] Free places, tools and resources to promote your website.
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- Classifieds Marketing 101
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====== NEWEST FREE CLASSIFIEDS: =========

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CHANNEL #40: Internet and Businesses Online:Web Development - View Summaries and Listings.
CHANNEL #41: Internet and Businesses Online:Web Hosting - View Summaries and Listings.
CHANNEL #42: Shopping and Product Reviews - View Summaries and Listings.
CHANNEL #43: Most Recent Website Promotion - View Summaries and Listings.
CHANNEL #44: Most Popular Website Promotion - View Summaries and Listings.
CHANNEL #45: Most Recent Directory Submission - View Summaries and Listings.
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CHANNEL #47: Most Recent Joint Ventures - View Summaries and Listings.
CHANNEL #48: Most Popular Joint Ventures - View Summaries and Listings.
CHANNEL #49: Most Recent Offline Promotion - View Summaries and Listings.
CHANNEL #50: Most Popular Offline Promotion - View Summaries and Listings.
CHANNEL #51: Most Recent Online Promotion - View Summaries and Listings.
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CHANNEL #53: Most Recent Reciprocal Linking - View Summaries and Listings.
CHANNEL #54: Most Popular Reciprocal Linking - View Summaries and Listings.
CHANNEL #55: Most Recent Traffic Exchanges - View Summaries and Listings.
CHANNEL #56: Most Popular Traffic Exchanges - View Summaries and Listings.
CHANNEL #57: Most Recent Marketing - View Summaries and Listings.
CHANNEL #58: Most Popular Marketing - View Summaries and Listings.
CHANNEL #59: Most Recent Article Marketing - View Summaries and Listings.
CHANNEL #60: Most Popular Article Marketing - View Summaries and Listings.
CHANNEL #61: Most Recent Brand Marketing - View Summaries and Listings.
CHANNEL #62: Most Popular Brand Marketing - View Summaries and Listings.
CHANNEL #63: Most Recent Email Marketing - View Summaries and Listings.
CHANNEL #64: Most Popular Email Marketing - View Summaries and Listings.
CHANNEL #65: Most Recent Ezine Marketing - View Summaries and Listings.
CHANNEL #66: Most Popular Ezine Marketing - View Summaries and Listings.
CHANNEL #67: Most Recent Marketing Tips - View Summaries and Listings.
CHANNEL #68: Most Popular Marketing Tips - View Summaries and Listings.
CHANNEL #69: Most Recent Social Marketing - View Summaries and Listings.
CHANNEL #70: Most Popular Social Marketing - View Summaries and Listings.
CHANNEL #71: Most Recent Video Marketing - View Summaries and Listings.
CHANNEL #72: Most Popular Video Marketing - View Summaries and Listings.
CHANNEL #73: Most Recent Viral Marketing - View Summaries and Listings.
CHANNEL #74: Most Popular Viral Marketing - View Summaries and Listings.
CHANNEL #75: Most Recent Web Marketing - View Summaries and Listings.
CHANNEL #76: Most Popular Web Marketing - View Summaries and Listings.

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