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NEWSLETTER:
>>>> ISELL Classifieds Software Training Newsletter
>>>> Issue 43, Over 44500 Members Worldwide.
>>>> http://isellnewsletters.becanada.com/?4&&
______________________________________________________________________

- In crease your sale and Tr affic Generation now!

Post your classifieds ads FREE to 1000s of websites in only minutes,
plus automate submissions of your ads to 1000s of more sites - all
types and automate your marketing now in less time - quickly
and easily...risk free. Visit now:

http://isellnewsletters.becanada.com/?5&&
_____________________________________________________________________

Welcome to a new ISELL Classifieds Newsletter.

In this newsletter will be lots of info to help you make money with
your ISELL classifieds site and how to increase your sales overall
while marketing online... You are receiving this email because
you downloaded our f*ree software from:

http://isellnewsletters.becanada.com/?4&&

PS: If you need help with installing the f*ree software or instructions
on it's usage/admin settings etc etc - please visit the above site.


Contents:
----------

[1] Updates \@ ISell Software Division Network

- New Search Engine for Internet Marketing "How TO" by BECANADA
Learn Marketing Online for f*ree !!!

- Advanced ISell Classifieds Versions increase results.

- F*ree Install ISell Classifieds by our techs

- Learn more for f*ree : f*ree Newsletters By Becanada

- Latest list of newest 120+ ISell Classifieds Sites online


[2] HOWTO: Increase your results with your ISell Software

" How 'real FREE traffic' placing ads
helps you meet your Isell Classifieds Goals. "


[3] Guest Author #1 - [ topic - increase sales ]:

"3 Steps To Effectively Increase Your Marketing Response"
by Eva Browne-Paterson

[4] Guest Article #2 - [topic - selling online ] :

"GETTING OFF THE ADVERTISING AND S/ALES ROLLERCOASTER"
By Charlie Cook


[f*ree sites to advertise at]

- Over 2775+ f*ree classifieds sites - new sites added DAILY:
Go here:

http://isellnewsletters.becanada.com/?4&&

[version]

Where to download the latest version / upgrade info.

[REMOVE INSTRUCTIONS]

See bottom of this email. YOU MUST use this REMOVE
link to be removed.



======================================================================

Increase the results from your online marketing in
less time the easy way guaranteed 200% or more...
get f*ree information now:

http://isellnewsletters.becanada.com/?0


======================================================================

[1] Updates \@ ISell Software Division Network

======================================================================

FROM: CEO Becanada, Isell Div.
Oct 15 2004, 10:05 AM

Hello :

Welcome to another power packed ISell Newsletter - full of how to
information, tips, and more to help you get the most from your
ISell Classifieds Service and improve your internet marketing
results.

This issue is devoted to learning how to setup your Isell
Classifieds service for long term success to increase your
results in lead generation, and sales generation at your
ISell Classifieds.

In section 1 we discuss how getting "real" traffic to your
classifieds helps you achieve your goals with your ISell
Classifieds service.

In section 2 and 3, two top guest authors talk about ways to
fine tune your marketing response [read increase sales] and
selling online VS advertising costs.

PS: Do not forget there is tonnes of info on all types
of marketing including search engine marketing and submissions
in our new internet marketing training search engine.

Here are some sample searches:

search engines
promotion
meta tags
lead in pages
advertising
yahoo search
directories

and more... learn how to access this search engine below.


-New Search Engine for Internet Marketing "Know How" Launched
... at your Becanada Website !!!

This engine contains the complete versions of the Cashlinks
newsletter, ISell Newsletter, Becanada f*ree Marketing Newsletter
and will soon contain several more newsletters, articles and
general "how to" resources from top online marketers - 100s
and 1000s of them...

All are search able - completely search able - by keyword[s] or
phrase[s].

Now includes all Internet Marketing Center [Internet Marketing Center fame]
articles too from 1997 to the present.

For more information about Corey, see:

http://isellnewsletters.becanada.com/?0

When complete this search engine will be the "Yahoo!" of
Internet Marketing How To.

New articles, newsletters and resources are added WEEKLY - so
return often.

Already the resource base is fantastic - you can learn just
about anything you need to know in only a few minutes.

Check it our today at ISell Main Website:

http://isellnewsletters.becanada.com/?4&&

Click on "Search" and follow the onscreen instructions.


===
Did you know there is more f*ree traffic for you?
===

There is no cost - your link to your ISell Classified will be
carried in multiple daily newsletters. ONLY ISell Classifieds
that CONFIRM their website into the global network of ISell
Classifieds will be included.

If you already have an Isell Classifieds log into the admin
area online, update your setting ; then click the Confirm
Site button.

If you have not installed an Isell Classifieds yet, do it
soon ...

New Usage Guides to Help you get the most out of your Isell
Classifieds are now up at the main ISell Classifieds Website:

Go to:

http://isellnewsletters.becanada.com/?4&&

Click on "Isell Usage Guides".

The Isell classifieds software is designed to create leads,
traffic [and return traffic] and sales... automatically, while
you sleep... 24/7/365 in a completely automated fashion...

Want more from your f*ree classifieds service?

Upgrade your f*ree Version to Silver , Gold or Platinum.

These low cost upgrades increase the power of your marketing
to leads, automate more tasks, and increase the sales/leads
from your classifieds and much more...

For real punch, get the new Paid module - available to
all Isell Classifieds owners, including f*ree versions.

This powerful upgrade allows you to run a paid classifieds
service 24/7 - completely hands f*ree!

Plus for a limited time only, get $400 in f*ree bonuses to
help make your website and classifieds a success!

Check them out - they have a 30 day unconditional
money back guarantee AND f*ree install/upgrade by
our techs:

http://isellnewsletters.becanada.com/?4&&

PS:

If you are running a f*ree classifieds, there is
NO interruption in your current classifieds service -
we even offer f*ree install, to make sure
everything goes smoothly with NO DOWNTIME!

PS II:

Got the f*ree version and need it
installed by our techs f*ree?

Send us an email sales@becanada.com with your
domain name, username and password
and ask for f*ree INSTALL of ISell Classifieds.

Need low cost hosting with f*ree install, and 24/7/365
tech support for your ISell Classifieds?

http://isellnewsletters.becanada.com/?8&&

Yours Truly,

David Belton, CEO BECANADA, ISELL
David Belton Software Enterprises INC

----------------

Need high quality hosting for your ISell Classifieds service
and/or website with 24/7/365 support, fast setup , f*ree
install of your Isell Service and more?

Go now to:

http://isellnewsletters.becanada.com/?8&&


-----------------------------------------------------
- Learn more for f*ree : f*ree Newsletters By Becanada
Subscribe instantly!
-----------------------------------------------------

You can get f*ree information from top online marketers
today by joining Becanada's other f*ree newsletters
and annoucments services.

Including Cashlinks Newsletter, and f*ree Internet Marketing
Newsletter and more...

Every week get the top information from top online marketers.
Unsubscribe at any time.

Go to:

http://isellnewsletters.becanada.com/?2&&

Click on Newsletter, f*ree Newsletter and see other links
on the main homepage for additional f*ree information sources
to aid you in increasing your results from online
internet marketing.


STATS:
-----------

> Total f*ree Classifieds Sites: 2775+
> Total Average Global Ads per day: 100
> Downloads per day: 25

> Newest Sites in Last two weeks [direct links]:
[listed oldest to newest]


Added since last issue:

http://www.all4links.com/cgi-bin/c/classifieds.cgi
http://www.uhostyoursite.com/cgi-bin/CL/classifieds.cgi
http://www.capecoastclassified.com/cgi-bin/class/classifieds.cgi
http://www.wealthangel.com/cgi-bin/c/classifieds.cgi
http://www.btsource.biz/cgi-bin/classads/classifieds.cgi
http://www.jvmoneymakers.com/cgi-bin/auto-class/classifieds.cgi
http://fastclass.netfirms.com/cgi-bin/classifieds.cgi
http://www.freeme.us/class/classifieds.cgi
http://all4links.com/cgi-bin/c/classifieds.cgi
http://adstake.com/cgi-bin/classifieds.cgi
http://www.adstake.com/classified/classifieds.cgi
http://eureka.cyber-catalog.com/cgi-bin/classifieds.cgi
http://www.allfreshclicks.com/cgi-bin/class/classifieds.cgi
http://nwmguide.com/cgi-bin/isell/classifieds.cgi
http://abizsuccess.com/cgi-bin/c/classifieds.cgi
http://www.tdspublishing.com/cgi-bin/classifieds.cgi
http://www.tdsmedia.com/cgi-bin/classifieds.cgi
http://www.citrusguide.com/cgi-bin/classifieds.cgi
http://www.infocrawl.net/cgi-bin/classifieds.cgi
http://www.ebizempires.com/cgi-bin/classifieds/classifieds.cgi
http://www.cupido.us/cgi-bin/classifiedads/classifieds.cgi
http://trafficloft.com/cgi-bin/c/classifieds.cgi
http://www.reikiservices.nl/cgi-bin/classifieds.cgi
http://www.ibiz3000.com/cgi-bin/class/classifieds.cgi
http://www.the-inner-circle.com/cgi-bin/classifieds.cgi
http://www.allyouneedishere.net/cgi-bin/classifieds.cgi
http://www.allyouneedishere.net/cgi-bin/class/classifieds.cgi
http://www.jubiz.com/class/classifieds.cgi
http://www.pathtosuccessonline.biz/cgi-bin/classified/classifieds.cgi
http://www.dreamweaverinc.com/class/classifieds.cgi
http://classictraffic.net/cgi-bin/class/classifieds.cgi
http://www.thecashflowclub.com/cgi-bin/c/classifieds.cgi
http://www.eazymarketing.com/cgi-bin/class/classifieds.cgi
http://www.speakingexplained.com/cgi-bin/classifieds.cgi
http://twobrwhl.com/cgi-bin/class/classifieds.cgi
http://www.autosurfhits.com/cgi-bin/c/classifieds.cgi
http://aupa.com/cgi-bin/classifieds.pl
http://www.home-business-opportunity-guide.com/cgi-bin/class/classifieds.cgi
http://schjef.best-host.com/cgi-bin/c/classifieds.cgi
http://prodriven.com/cgi-bin/class/classifieds.cgi
http://www.oddlots.net/cgi-bin/class/classifieds.cgi
http://www.tips4homebiz.com/cgi-bin/freeads/classifieds.cgi
http://www.preferredpromoz.com/cgi-bin/c/classifieds.cgi
http://www.77sites.com/cgi-bin/classifieds/classifieds.cgi
http://dawnbird.com/classifieds/cgi-bin/classifieds.cgi
http://campions.biz/cgi-bin/classad/classifieds.cgi
http://hail.he.net/cgi-bin/suid/~iconit//cgi-bin/classifieds.cgi
http://jpeteq.hypermart.net/cgi-bin/classifieds.cgi
http://bizopps.uhostnow.com/classifieds/classifieds.cgi
http://64.33.64.231/cgi-bin/c/classifieds.cgi
http://webcash.virtualave.net/cgi-bin/classifieds.cgi
http://1stclassifiedads.com/cgi-bin/c/classifieds.cgi
http://ispfire.com/cgi-bin/classifieds.cgi
http://www.affiliateharvestreward.com/cgi-bin/classifieds.cgi
http://ispvalley.com/cgi-bin/classifieds.cgi
http://www.gotthelot.co.uk/cgi-bin/class/classifieds.cgi
http://ispfire.com/cgi-bin/class/classifieds.cgi
http://ispvalley.com/cgi-bin/class/classifieds.cgi
http://www.prodriven.com/cgi-bin/class/classifieds.cgi
http://www.closingbuyers.com/cgi-bin/class/classifieds.cgi
http://classifieds.richardmcginnis.com/cgi-bin/classifieds.cgi
http://www.promotionss.com/cgi/classifieds.cgi
http://www.classiccommunications.com/cgi-bin/class/classifieds.cgi
http://216.71.110.131/cgi-bin/c/classifieds.cgi
http://www.residual-income-streams.com/cgi-bin/class/classifieds.cgi
http://www.theadventureshopper.com/cgi-bin/c/classifieds.cgi
http://www.optin-leads.com/cgi-bin/classifieds.cgi
http://mandmenterprises.com/cgi-bin/pl/classifieds.cgi
http://www.moneysutra.com/cgi-bin/c/classifieds.cgi
http://64.23.112.156/cgi-bin/class/classifieds.cgi
http://utmarket.com/cgi-bin/class1/classifieds.cgi
http://gr8cashsites.com/cellular/cgi-bin/classifieds.cgi
http://homeassembly.biz/cgi-bin/classifieds.cgi
http://www.cinzento.net/cgi-bin/class/classifieds.cgi
http://gr8cashsites.com/dsl/cgi-bin/classifieds.cgi
http://camarillo.netfirms.com/cgi-bin/class/classifieds.cgi
http://urcash.netfirms.com/cgi-bin/class/classifieds.cgi
http://www.gulbiscrafts.com/cgi-bin/silver/classifieds.cgi
http://ispvalley.com/dsl/cgi-bin/classifieds.cgi
http://ispfire.com/dsl/cgi-bin/classifieds.cgi
http://gullickson.biz/cgi-bin/classifieds.cgi
http://affiliatedot.net/cgi-bin/classifieds.cgi
http://lacoyta.hollosite.com/classifieds/classifieds.cgi
http://www.affiliatedot.net/cgi-bin/classifieds.cgi
http://liquidgold-marketing.com/classifieds/classifieds.cgi
http://3wolves.us/cgi-bin/class/classifieds.cgi
http://www.1stsanantonio.com/cgi-bin/cl/classifieds.cgi
http://www.coolpods.com/cgi-bin/class/classifieds.cgi
http://realwoman.netfirms.com/cgi-bin/c/classifieds.cgi
http://cgi.freewebs.com:8000/hjdio/cgi-bin/FREECLASSIFIED/classifieds.cgi
http://www.pc-den.com/cgi-bin/classifieds/classifieds.cgi


Current new listings:


http://www.shopoz1.uni.cc/cgi-bin/class/classifieds.cgi
http://www.easy-website-building.com/cgi-bin/class.script/class/classifieds.cgi
http://www.info-p-m.com/cgi-bin/classifieds.cgi
http://secret-desires.tv/cgi-bin/class/classifieds.cgi
http://keytowebwealth.com/cgi-bin/c/classifieds.cgi
http://www.webideas4u.com/cgi-bin/c/classifieds.cgi
http://class.opportunityking.com/classifieds.cgi
http://www.aquachess.com/cgi-bin/classifieds.cgi
http://www.bizoptoday.com/scgi-bin/c/classifieds.cgi
http://www.businessflare.com/cgi-bin/classifieds.cgi
http://www.jschockbiz.com/cgi-bin/classifieds.cgi
http://williamdavisbusiness.com/ads/classifieds.cgi
http://www.gainprofit.com/cgi-bin/class/classifieds.cgi
http://www.quikweb.biz/cgi-bin/c/classifieds.cgi
http://www.protechmarketing.com/cgi-bin/ads/classifieds.cgi
http://www.free-classified-adverts.com/cgi-bin/fca/classifieds.cgi
http://iefranchise.atmfranchise.com/cgi-bin/hitit/classifieds.cgi
http://knmsgifts.com/cgi-bin/classifieds.cgi
http://www.gulbiscrafts.com/cgi-bin/classifieds.cgi
http://sanitras.com/freeads/classifieds.cgi
http://www.usamedrx.com/cgi-bin/class/classifieds.cgi
http://webplus.salim.kewlbrits.co.uk/cgi-bin/class/classifieds.cgi
http://yourads.netfirms.com/cgi-bin/c/classifieds.cgi
http://www.brentallenmarketing.com/cgi-bin/c/classifieds.cgi
http://www.tipsonmoney.com/cgi-bin/classifieds.cgi
http://www.indianahoosiers.net/cgi-bin/silver/classifieds.cgi
http://marketing-wisely.biz/cgi-bin/class/classifieds.cgi
http://www.jswebsltd.com/cgi-bin/classifieds.cgi
http://www.search4freeads.com/classifieds.pl
http://www.gospus.net/cgi-bin/class/classifieds.cgi
http://www.blastmyad.com/cgi-bin/classifieds.cgi
http://safelistworx.com/cgi-bin/ads/classifieds.cgi
http://www.marketingasaway.com/cgi-bin/classifieds.cgi
http://www.blastmyad.com/cgi-bin/class/classifieds.cgi
http://marketingasaway.com/cgi-bin/classifieds.cgi
http://www.marketing-wisely.net/cgi-bin/class/classifieds.cgi
http://nekhosting.com/cgi-bin/class/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class1/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class2/classifieds.cgi
http://heinternational.com/cgi-bin/c/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class3/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class4/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class5/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class6/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class007/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class008/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class009/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class010/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class011/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class012/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class013/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class014/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class015/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class016/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class017/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class018/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class019/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class020/classifieds.cgi
http://www.f4ebony.com/cgi-bin/C/classifieds.cgi/cgi-bin/C/classifieds.cgi
http://mlavigne.netfirms.com/cgi-bin/C/classifieds.cgi
http://www.dynamicaffiliates.com/cgi-bin/classifieds.cgi
http://www.search4freeads.com/classifieds2.pl
http://www.thecashflowclub.com/cgi-bin/class/classifieds.cgi
http://nekhosting.com/cgi-bin/class4/classifieds.cgi
http://nekhosting.com/cgi-bin/class021/classifieds.cgi
http://www.pc-webincome.com/cgi-bin/c/classifieds.cgi
http://paidonline.netfirms.com/cgi-bin/classifieds.cgi
http://www.business-own.com/cgi-bin/classifieds.cgi
http://onlineprofitmakers.com/cgi-bin/class/classifieds.cgi
http://www.cmather.com/cgi-bin/classifieds/classifieds.cgi
http://nekhosting.com/cgi-bin/class014/classifieds.cgi
http://www.website-ready-made.com/cgi-bin/classifieds.cgi
http://business-own.com/cgi-bin/c/classifieds.cgi
http://fm.wokaba.de/cgi-bin/classifieds.cgi
http://www.personalsglobal.com/cgi-bin/imode/classifieds.cgi
http://profitsonthenet.com/cgi-bin/class/classifieds.cgi
http://www.mybossgotfired.com/cgi-bin/classifieds/classifieds.cgi



======================================================================
[2] HOWTO: Increase your results with your ISell Software

" How 'real FREE traffic' placing ads
helps you meet your Isell Classifieds Goals. "

======================================================================

today we are looking at how real traffic placing
real ads at your Isell Classifieds site HELPS your website[s]
reach your goals for using an ISell Classifieds.

The Isell Classifieds software [and resulting network of over
2775+ ISell sites worldwide] is a carefully planned system.

It's design is to give webmasters a "value added" service to
their visitors, act as a lead generation device and also create
sales with marketing messages sent by the classifieds.

For people posting ads, it's designed to give users fair exposure
by an automated rotation system, it will notify them when an
ad expires automatically, guarantees them an ad view and allows
them to place an ad on the GLOBAL ISELL network which is connected
to all sites worldwide - giving them a guaranteed audience for
up to 24 hours.

For people viewing ads, it's designed to give quick and easy
access to ads. Your ISell Classifieds allows viewers to browse
categories, search a single or all categories at the same time,
and check global ads online. And content changes real time
to keep people coming back...

AS a webmaster - you want people to post ads. This generates
leads, and sales long term, while generating a leads list.


Special Note to ISell Classifieds Gold Version users only:

You also want people viewing ads, because of the "Keyword"
notify system.


To do this properly, you want people POSTING ADS to get results.
Which means their ads have to be seen...

The more ads that are seen - the better... for everyone.

Now before we go into how to do this, let's talk about
the why for a moment.

Why :

1] Generation of Leads.

2] Generation of actual ads for readers to see.

3] People posting ads RAISES the level of your ISell
site in the network. *

4] If you are using the ad rotator - more people see
your marketing messages [even before posting or viewing
ads].

5] Generation of sales - immediate and long term.


* Only people that VISIT your Isell Classifieds website,
post an ad, and then have the option to post a GLOBAL AD
will accomplish this task. Every time a global ad is placed,
a link to your ISELL Classifieds is listed on the global
ads lists - and people posting ads from OTHER ISell Classifieds
are PROMPTED to place ads on sites LISTED on the Global
Ads list [ which only lasts 24 hours ]... sending more
traffic and leads your way.


All of these "whys" are good reasons for sending traffic to
your classifieds...

But it is important that if a classifieds is being used in
conjunction with your website [which you are trying to sell
products and/or services and/or opportunities] that it does
not INTERFER with the primary goal of your website[s].

There are a number of ways to do this, and "meet" your "whys".

The goal here is "traffic to your classifieds" but do not
"mess up my website" - if hosting a classifieds is NOT your
primary reason for having an ISell site.

Here are some ways to get visitors to your Isell Classifieds
website AND NOT interfer with your main website's goals:


1] Use a pop up or pop under AFTER a sale, request for more
information, sign up, etc etc has been made.

2] Use a pop under after someone goes to leave your site and
/or after leaving certain pages.

3] Add a link to your classifieds on a menu near the bottom
of the screen / different pages.

4] Add a resource section to your website[s] then links
to your classifieds.

5] Market your products and services AGAIN using the ads
in the ads rotator system, and emails the classifieds
sends out.

6] In email confirmations from your website[s] [ie sales,
request for more info, etc etc], add a link to your
ISell Classifieds in these emails.

7] Submit your classifieds site to websites that list
lists of classifieds sites - in otherwords, sites
used by people that are looking to post ads.


These are just some of the ways your can send "free
traffic" to your Isell Classifieds sites to generate
traffic to get people to post ads, view ads, and keep
everyone as happy as possible...

And for you as a ISell Classifieds webmaster to
meet your goals for having a classifieds
in the first place.

CEO ISELL NETWORK
David Belton.


Notes:

A "pop up" is a window that opens over the current browser
window, a "pop under" opens UNDER the current browser window.

To do either of these tasks you need to use "javascript".

A pop up:

window.open("open my http page","window name");

A pop under:

window.open("open my http page","window name");
window.focus();

Note, the "script" tags are not here as some mail clients
would actually execute these. Search for "popups scripts"
and "popunder scripts" at yahoo.com for more information.


======================================================================

[3] Guest Author #1 - [ topic - increase sales ]:

"3 Steps To Effectively Increase Your Marketing Response"
by Eva Browne-Paterson

======================================================================

It's well known that internet marketers are in the business of marketing. To
become successful in business, it's crucial to actively promote your business
to gain new customers. Let's face it... No promotion, no new customers. It's
as simple as that.

If you've ever spent money on advertising before, you will know that it can be
a costly process. Whether the cost is measured in time, effort, money or a
mixture of all three - the one thing that counts the most is the results. A lack
of results from a marketing campaign can be a real disappointment.

More often than not, it is a case of hit-and-miss which leads to frustration
and a wasted advertising budget.

This article will explain three steps that you can take to gauge how effective
your marketing campaigns are and to rapidly improve the response rates of future
campaigns. It also brings to light some relatively unknown tactics that some
advertising companies are employing to rip-off their customers. I hope you're
not one of those customers... But you might have been already without even
realising it.

Step 1: T&T

You may or may not work out a proper campaign for your promotions, but let me
make a suggestion to you if I may? You really should be Tracking and Testing.
If you don't know how responsive a particular ad is, how can you possibly gauge
the ad's effectiveness? Not by guessing, that's for sure! It is essential that
you T&T because this keeps you in control of your earnings.

If your campaigns aren't creating the desired outcome - signups, sales, opt-ins
etc., something needs to be changed. By T&T, you can make changes, retest and
gauge the results to repeat the process until you do generate the necessary
effect and therefore increase your profits.

Step 2: Tweaking

What areas need looking at? Here is a short list of questions you can ask
yourself. The answer to these questions should be "Yes". If the answer is
"No", then simply tweak the item and T&T to produce a better response.

Ad Copy:

Does it have an eye-catching headline? Is it well written with the correct
grammar and punctuation? Have you edited it over and over to create what
you'd consider a perfect advertisement? Does it use hypnotic words and phrases
that grab the interest of the reader? Does it make the reader want to click
through to your web site while pulling out their credit card? If you wouldn’t
respond to the ad yourself, a rewrite is a must.

Product Demand:

If you truly aim to make sales, your advertising needs to be put in front of
the people who will want to purchase your product. Have you carried out or
have access to market research data on the product you are offering? If it's
a niche-target product, are you targeting the appropriate audience? Have you
polled your list or web site visitors to find out what they really want?
Feedback is precious and should be taken into serious consideration.

Sales Page:

Does your sales page load quickly? Does it look good to the naked eye without
making you frown or close the site in pain? Does it have an eye-catching
headline? Does it appeal to the reader's sensibilities and rouse their emotions?
Have you used short paragraphs? Have you included bullet point lists? Have you
refined the copy over and over again to make it as sharp as possible? Have you
made it so there are no unanswered questions for the customer to ask?

Order Page:

Have you included a guarantee that removes the risk taken by the customer?
Have you provided several payment options where applicable? Have you made
the purchasing process as quick and simple as possible? Have you included
your contact details?

Price:

If everything else appears to be set correctly but you're still not receiving
the response you need, consider revising the price and T&T. Use a split tester
if possible to see which price receives the better response (and it's not
always the cheaper price surprisingly). 100 is a good number to use for split-
testing. ie: If you're testing two pages, the first to receive 100 responses
is the one to adopt.

Step 3: QA

Usually QA stands for Quality Assurance and it still does, but in this
instance, it also means Quality Advertising. T&T and Tweaking can be an
ongoing process that you continually carry out using free or paid advertising.

There are many forms of advertising available on the internet. Free advertising
methods are excellent for T&T because they can illustrate how well an ad pulls
through an ezine or solo ad. You can also gauge how effective your sales page
is by click-thru statistics in traffic exchanges etc. But for now, let's
concentrate on the effective, paid advertising methods. Why? Because paid
advertising brings results... Well it should -- but it doesn't always!

It is imperative that you gauge the effectiveness of the advertising vehicle
that you are utilising through T&T. If you don't, you could be throwing your
hard-earned dollars straight down the drain.

If you have paid for an advertising campaign through a company and the results
are less than you hoped for, you need to look into why the results were dismal.
How do you do that? It certainly pays to ask questions and dig deeper to see
exactly how your advertisement is being delivered.

In fact, I can save you some time and really open your eyes to some marketing
methods that you probably didn't even know existed! These are methods that are
being used quite frequently by some online companies who provide traffic and
advertising services.

You really need to know about them now so you don't fall into that trap. Most
of us have already and didn't even know it, until now...

Click here to download my free report, "What Every Marketer Should Know Before
Paying for Advertising".

=>> http://tinyurl.com/6x42x

If you utilise the 3 steps I've described above, you'll discover that your hard
work really does pay off. Increased profits can indeed be yours with the right
work ethic and the right quality advertising vehicle.

__________

About the Author:

Eva Browne-Paterson lives in Australia and has been marketing
online for over 12 years. She has been publishing EvieB's New-Z since 2001 at
EvieB.com, is the CEO of INSTAPAY.net and partner in the JVMoneyMakers.com group.


======================================================================

[4] Guest Article #2 - [topic - selling online ] :

"GETTING OFF THE ADVERTISING AND S/ALES ROLLERCOASTER"
By Charlie Cook

======================================================================

Seeing the results of advertising your business can be like
watching a roller coaster. The day you run your ad you see a
flurry of activity; your ph0ne starts ringing, your web site
traffic increases and/ or potential clients visit your
store. Your hopes soar. salës go up. Two or three days pass
and the response goes down. You look at the bill for the
advertising and your jaw drops. Your hopes descend.

Nancy called me from Portland, Oregon with just this
problem. Every time one of her ads appears in a local
publication, customers start walking in the door of her home
furnishing store. A few days later the number of prospects
and salës goes down. Her advertising gets results, but the
thousands of dollars she is paying each month is killing her
profits. What can she do?

Whether you advertise your consulting business in The
Harvard Business Review or your interior decorating service
in the Penny Saver, your ad will cost significant dollars.

How can you make your advertising pay for itself?

How can you use advertising to create a STEADY stream of
business?

Write Your Ad to Sell and To Generate Leads
Of all the people who could benefit from your products and
services, what percentage is likely to buy today? Hopefully
a few, but the majority are more likely to need your
services tomorrow, next week or next month.

Write your ad to prompt people to buy and if they’re not
interested in making a purchase, to contact you. When you
write your ad:


1. Sell your products or services by selling your solution.

2. Prompt prospects to buy. Include a call to action.

3. Motivate prospects to give you their contact information.


For each person who responds to your ad and makes a purchase
today, you should be able to get ten qualified prospects to
contact you. Once you have their contact information, you
can send them a regular email or postcard for far less than
it would cost to run your ad on a weekly basis.

Follow Up On Your Advertising

An ad can be the first step in marketing your products and
services but unless you follow up, it may be the last. Its
what you do after your ad runs that determines whether
you’re able to make it pay for itself in the days and months
to come.

Let’s say your ad works in getting people to visit your web
site, call you or come into your store. What’s the next
step? How can you follow up to increase your salës?


1. Make sure you get their contact information so you can
follow up.

2. Whether people stopped by your web site, left a ph0ne
message, emailed you or visited your store – follow up
promptly. Get back to them within the day, if not sooner. A
prospect is most likely to buy or start a profitable
relationship when he/she is looking for a solution. Let your
leads linger and they’ll go stale. If you wait prospects may
contact other service providers or stores, and you’ve given
them time to make their purchase through someone else.

3. Respond immediately. Use a ph0ne call or an email to let
them know you understand the problem they want solved and
that you can help them. Even a personalized autoresponder
message will do the job.

4. Market to your in-house list of contacts. If you want
people to remember you when they have a need and are ready
to make a decision to buy, make sure they think of you as
the solution provider. The best way to do this is to
regularly provide ideas, tips and information that your
prospects want.

5. Create opportunities for personal contact, whether
through your print mailings, ezine or web site, you want to
prompt prospects to contact you to discuss their needs and /
or place their order. Ask them what they want, what they are
looking for. When they send you an email, follow up with a
call. Tell them how to contact you, how to schedule a
personal conversation and then follow up with a call.

Advertising is an expensive ticket to marketing your
products and services. Use these strategies to make sure you
get your money’s worth and you’ll find your advertising
paying for itself over and over. Instead of getting your
thrills from watching your business go up and down, you’ll
find yourself enjoying the excitement of watching your
profits steadily move up.

-
2004 © In Mind Communications, LLC. All rights reserved.
-

The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Frëe Marketing Plan eBook,
'7 Steps to get more clients and grow your business'
at http://www.marketingforsuccess.com


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