Becanada Newsletters, Articles, and Learning Center For Internet Marketing

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NEWSLETTER:
>>>> ISELL Classifieds Software Training Newsletter
>>>> Issue 44, Over 45000 Members Worldwide.
>>>> http://isellnewsletters.becanada.com/?4&&
______________________________________________________________________

- In crease your sale and Tr affic Generation now!

Post your classifieds ads FREE to 1000s of websites in only minutes,
plus automate submissions of your ads to 1000s of more sites - all
types and automate your marketing now in less time - quickly
and easily...risk free. Visit now:

http://isellnewsletters.becanada.com/?5&&
_____________________________________________________________________

Welcome to a new ISELL Classifieds Newsletter.

In this newsletter will be lots of info to help you make money with
your ISELL classifieds site and how to increase your sales overall
while marketing online... You are receiving this email because
you downloaded our f*ree software from:

http://isellnewsletters.becanada.com/?4&&

PS: If you need help with installing the f*ree software or instructions
on it's usage/admin settings etc etc - please visit the above site.


Contents:
----------

[1] Updates \@ ISell Software Division Network

- New Search Engine for Internet Marketing "How TO" by BECANADA
Learn Marketing Online for f*ree !!!

- Advanced ISell Classifieds Versions increase results.

- F*ree Install ISell Classifieds by our techs

- Learn more for f*ree : f*ree Newsletters By Becanada

- Latest list of newest 130+ ISell Classifieds Sites online


[2] HOWTO: Increase your results with your ISell Software

"How to Get 100s of Free Leads instantly
and turn them into sales every day."


[3] Guest Author #1 - [ topic - increase sales ]:

"Easy Tricks for Simplifying Your Web Site and
Turning At Least 60% More Visitors into Sales!"

By Internet Marketing Center, CEO Internet Marketing Center.


[4] Guest Article #2 - [topic - selling online ] :

"How To Increase Sales With Your Own Email Course"
by DR. Kevin Nunley


[f*ree sites to advertise at]

- Over 2787+ f*ree classifieds sites - new sites added DAILY:
Go here:

http://isellnewsletters.becanada.com/?4&&

[version]

Where to download the latest version / upgrade info.

[REMOVE INSTRUCTIONS]

See bottom of this email. YOU MUST use this REMOVE
link to be removed.


======================================================================

Increase the results from your online marketing in
less time the easy way guaranteed 200% or more...
get f*ree information now:

http://isellnewsletters.becanada.com/?0


======================================================================

[1] Updates \@ ISell Software Division Network

======================================================================

FROM: CEO Becanada, Isell Div.
Nov 2 2004, 3:21 PM

Hello :

Welcome to another power packed ISell Newsletter - full of how to
information, tips, and more to help you get the most from your
ISell Classifieds Service and improve your internet marketing
results.

This issue is devoted to learning how to setup your Isell
Classifieds service for long term success to increase your
results in lead generation, and sales generation at your
ISell Classifieds.

In section 1 we discuss how to use the leads generated by your
classified[s] service[s] and turn them into sales.

In section 2 and 3, two top guest authors talk about ways to
fine tune your marketing response - in otherwords how to
increase sales / responses.

Internet Marketing Center [Internet Marketing Center CEO] talks about
simpifing your website to increase sales up to 60% and Dr
Kevin Nunley talks about creating an email book.


PS: Do not forget there is tonnes of info on all types
of marketing including search engine marketing and submissions
in our new internet marketing training search engine.

Here are some sample searches:

search engines
promotion
meta tags
lead in pages
advertising
yahoo search
directories

and more... learn how to access this search engine below.


-New Search Engine for Internet Marketing "Know How" Launched
... at your Becanada Website !!!

This engine contains the complete versions of the Cashlinks
newsletter, ISell Newsletter, Becanada f*ree Marketing Newsletter
and will soon contain several more newsletters, articles and
general "how to" resources from top online marketers - 100s
and 1000s of them...

All are search able - completely search able - by keyword[s] or
phrase[s].

Now includes all Internet Marketing Center [Internet Marketing Center fame]
articles too from 1997 to the present.

For more information about Corey, see:

http://isellnewsletters.becanada.com/?0

When complete this search engine will be the "Yahoo!" of
Internet Marketing How To.

New articles, newsletters and resources are added WEEKLY - so
return often.

Already the resource base is fantastic - you can learn just
about anything you need to know in only a few minutes.

Check it our today at ISell Main Website:

http://isellnewsletters.becanada.com/?4&&

Click on "Search" and follow the onscreen instructions.


===========================================================
Did you know there is more f*ree traffic for you?
===========================================================

There is no cost - your link to your ISell Classified will be
carried in multiple daily newsletters. ONLY ISell Classifieds
that CONFIRM their website into the global network of ISell
Classifieds will be included.

If you already have an Isell Classifieds log into the admin
area online, update your setting ; then click the Confirm
Site button.

If you have not installed an Isell Classifieds yet, do it
soon ...

New Usage Guides to Help you get the most out of your Isell
Classifieds are now up at the main ISell Classifieds Website:

Go to:

http://isellnewsletters.becanada.com/?4&&

Click on "Isell Usage Guides".

The Isell classifieds software is designed to create leads,
traffic [and return traffic] and sales... automatically, while
you sleep... 24/7/365 in a completely automated fashion...

Want more from your f*ree classifieds service?

Upgrade your f*ree Version to Silver , Gold or Platinum.

These low cost upgrades increase the power of your marketing
to leads, automate more tasks, and increase the sales/leads
from your classifieds and much more...

For real punch, get the new Paid module - available to
all Isell Classifieds owners, including f*ree versions.

This powerful upgrade allows you to run a paid classifieds
service 24/7 - completely hands f*ree!

Plus for a limited time only, get $400 in f*ree bonuses to
help make your website and classifieds a success!

Check them out - they have a 30 day unconditional
money back guarantee AND f*ree install/upgrade by
our techs:

http://isellnewsletters.becanada.com/?4&&

PS:

If you are running a f*ree classifieds, there is
NO interruption in your current classifieds service -
we even offer f*ree install, to make sure
everything goes smoothly with NO DOWNTIME!

PS II:

Got the f*ree version and need it
installed by our techs f*ree?

Send us an email sales@becanada.com with your
domain name, username and password
and ask for f*ree INSTALL of ISell Classifieds.

Need low cost hosting with f*ree install, and 24/7/365
tech support for your ISell Classifieds?

http://isellnewsletters.becanada.com/?8&&

Yours Truly,

David Belton, CEO BECANADA, ISELL
D.B Software Ent. INC

----------------

Need high quality hosting for your ISell Classifieds service
and/or website with 24/7/365 support, fast setup , f*ree
install of your Isell Service and more?

Go now to:

http://isellnewsletters.becanada.com/?8&&


-----------------------------------------------------
- Learn more for f*ree : f*ree Newsletters By Becanada
Subscribe instantly!
-----------------------------------------------------

You can get f*ree information from top online marketers
today by joining Becanada's other f*ree newsletters
and annoucments services.

Including Cashlinks Newsletter, and f*ree Internet Marketing
Newsletter and more...

Every week get the top information from top online marketers.
Unsubscribe at any time.

Go to:

http://isellnewsletters.becanada.com/?2&&

Click on Newsletter, f*ree Newsletter and see other links
on the main homepage for additional f*ree information sources
to aid you in increasing your results from online
internet marketing.


STATS:
-----------

> Total f*ree Classifieds Sites: 2787+
> Total Average Global Ads per day: 100
> Downloads per day: 25

> Newest Sites in Last two weeks [direct links]:
[listed oldest to newest]


Added since last issue:


http://gullickson.biz/cgi-bin/class/classifieds.cgi
http://freead2.netfirms.com/cgi-bin/c/classifieds.cgi
http://www.hi-d-ho.com/cgi-bin/c/classifieds.cgi
http://www.totally-free-classifieds.com/cgi-bin/1/classifieds.cgi
http://laserbeammarketing.com/cgi-bin/freeads/classifieds.cgi
http://www.rapidwealth.net/cgi-bin/classifieds/classifieds.cgi
http://www.90i.com/cgi-bin/1/classifieds.cgi
http://collinsmarketingads.com/cgi-bin/class/classifieds.cgi
http://ads.kewlnet.com/ads/classifieds.cgi
http://www.cycleme.net/cgi-bin/classifieds.cgi
http://www.privilegedinfo.com/cgi-bin/class/classifieds.cgi

http://www.all4links.com/cgi-bin/c/classifieds.cgi
http://www.uhostyoursite.com/cgi-bin/CL/classifieds.cgi
http://www.capecoastclassified.com/cgi-bin/class/classifieds.cgi
http://www.wealthangel.com/cgi-bin/c/classifieds.cgi
http://www.btsource.biz/cgi-bin/classads/classifieds.cgi
http://www.jvmoneymakers.com/cgi-bin/auto-class/classifieds.cgi
http://fastclass.netfirms.com/cgi-bin/classifieds.cgi
http://www.freeme.us/class/classifieds.cgi
http://all4links.com/cgi-bin/c/classifieds.cgi
http://adstake.com/cgi-bin/classifieds.cgi
http://www.adstake.com/classified/classifieds.cgi
http://eureka.cyber-catalog.com/cgi-bin/classifieds.cgi
http://www.allfreshclicks.com/cgi-bin/class/classifieds.cgi
http://nwmguide.com/cgi-bin/isell/classifieds.cgi
http://abizsuccess.com/cgi-bin/c/classifieds.cgi
http://www.tdspublishing.com/cgi-bin/classifieds.cgi
http://www.tdsmedia.com/cgi-bin/classifieds.cgi
http://www.citrusguide.com/cgi-bin/classifieds.cgi
http://www.infocrawl.net/cgi-bin/classifieds.cgi
http://www.ebizempires.com/cgi-bin/classifieds/classifieds.cgi
http://www.cupido.us/cgi-bin/classifiedads/classifieds.cgi
http://trafficloft.com/cgi-bin/c/classifieds.cgi
http://www.reikiservices.nl/cgi-bin/classifieds.cgi
http://www.ibiz3000.com/cgi-bin/class/classifieds.cgi
http://www.the-inner-circle.com/cgi-bin/classifieds.cgi
http://www.allyouneedishere.net/cgi-bin/classifieds.cgi
http://www.allyouneedishere.net/cgi-bin/class/classifieds.cgi
http://www.jubiz.com/class/classifieds.cgi
http://www.pathtosuccessonline.biz/cgi-bin/classified/classifieds.cgi
http://www.dreamweaverinc.com/class/classifieds.cgi
http://classictraffic.net/cgi-bin/class/classifieds.cgi
http://www.thecashflowclub.com/cgi-bin/c/classifieds.cgi
http://www.eazymarketing.com/cgi-bin/class/classifieds.cgi
http://www.speakingexplained.com/cgi-bin/classifieds.cgi
http://twobrwhl.com/cgi-bin/class/classifieds.cgi
http://www.autosurfhits.com/cgi-bin/c/classifieds.cgi
http://aupa.com/cgi-bin/classifieds.pl
http://www.home-business-opportunity-guide.com/cgi-bin/class/classifieds.cgi
http://schjef.best-host.com/cgi-bin/c/classifieds.cgi
http://prodriven.com/cgi-bin/class/classifieds.cgi
http://www.oddlots.net/cgi-bin/class/classifieds.cgi
http://www.tips4homebiz.com/cgi-bin/freeads/classifieds.cgi
http://www.preferredpromoz.com/cgi-bin/c/classifieds.cgi
http://www.77sites.com/cgi-bin/classifieds/classifieds.cgi
http://dawnbird.com/classifieds/cgi-bin/classifieds.cgi
http://campions.biz/cgi-bin/classad/classifieds.cgi
http://hail.he.net/cgi-bin/suid/~iconit//cgi-bin/classifieds.cgi
http://jpeteq.hypermart.net/cgi-bin/classifieds.cgi
http://bizopps.uhostnow.com/classifieds/classifieds.cgi
http://64.33.64.231/cgi-bin/c/classifieds.cgi
http://webcash.virtualave.net/cgi-bin/classifieds.cgi
http://1stclassifiedads.com/cgi-bin/c/classifieds.cgi
http://ispfire.com/cgi-bin/classifieds.cgi
http://www.affiliateharvestreward.com/cgi-bin/classifieds.cgi
http://ispvalley.com/cgi-bin/classifieds.cgi
http://www.gotthelot.co.uk/cgi-bin/class/classifieds.cgi
http://ispfire.com/cgi-bin/class/classifieds.cgi
http://ispvalley.com/cgi-bin/class/classifieds.cgi
http://www.prodriven.com/cgi-bin/class/classifieds.cgi
http://www.closingbuyers.com/cgi-bin/class/classifieds.cgi
http://classifieds.richardmcginnis.com/cgi-bin/classifieds.cgi
http://www.promotionss.com/cgi/classifieds.cgi
http://www.classiccommunications.com/cgi-bin/class/classifieds.cgi
http://216.71.110.131/cgi-bin/c/classifieds.cgi
http://www.residual-income-streams.com/cgi-bin/class/classifieds.cgi
http://www.theadventureshopper.com/cgi-bin/c/classifieds.cgi
http://www.optin-leads.com/cgi-bin/classifieds.cgi
http://mandmenterprises.com/cgi-bin/pl/classifieds.cgi
http://www.moneysutra.com/cgi-bin/c/classifieds.cgi
http://64.23.112.156/cgi-bin/class/classifieds.cgi
http://utmarket.com/cgi-bin/class1/classifieds.cgi
http://gr8cashsites.com/cellular/cgi-bin/classifieds.cgi
http://homeassembly.biz/cgi-bin/classifieds.cgi
http://www.cinzento.net/cgi-bin/class/classifieds.cgi
http://gr8cashsites.com/dsl/cgi-bin/classifieds.cgi
http://camarillo.netfirms.com/cgi-bin/class/classifieds.cgi
http://urcash.netfirms.com/cgi-bin/class/classifieds.cgi
http://www.gulbiscrafts.com/cgi-bin/silver/classifieds.cgi
http://ispvalley.com/dsl/cgi-bin/classifieds.cgi
http://ispfire.com/dsl/cgi-bin/classifieds.cgi
http://gullickson.biz/cgi-bin/classifieds.cgi
http://affiliatedot.net/cgi-bin/classifieds.cgi
http://lacoyta.hollosite.com/classifieds/classifieds.cgi
http://www.affiliatedot.net/cgi-bin/classifieds.cgi
http://liquidgold-marketing.com/classifieds/classifieds.cgi
http://3wolves.us/cgi-bin/class/classifieds.cgi
http://www.1stsanantonio.com/cgi-bin/cl/classifieds.cgi
http://www.coolpods.com/cgi-bin/class/classifieds.cgi
http://realwoman.netfirms.com/cgi-bin/c/classifieds.cgi
http://cgi.freewebs.com:8000/hjdio/cgi-bin/FREECLASSIFIED/classifieds.cgi
http://www.pc-den.com/cgi-bin/classifieds/classifieds.cgi


Current new listings:


http://www.shopoz1.uni.cc/cgi-bin/class/classifieds.cgi
http://www.easy-website-building.com/cgi-bin/class.script/class/classifieds.cgi
http://www.info-p-m.com/cgi-bin/classifieds.cgi
http://secret-desires.tv/cgi-bin/class/classifieds.cgi
http://keytowebwealth.com/cgi-bin/c/classifieds.cgi
http://www.webideas4u.com/cgi-bin/c/classifieds.cgi
http://class.opportunityking.com/classifieds.cgi
http://www.aquachess.com/cgi-bin/classifieds.cgi
http://www.bizoptoday.com/scgi-bin/c/classifieds.cgi
http://www.businessflare.com/cgi-bin/classifieds.cgi
http://www.jschockbiz.com/cgi-bin/classifieds.cgi
http://williamdavisbusiness.com/ads/classifieds.cgi
http://www.gainprofit.com/cgi-bin/class/classifieds.cgi
http://www.quikweb.biz/cgi-bin/c/classifieds.cgi
http://www.protechmarketing.com/cgi-bin/ads/classifieds.cgi
http://www.free-classified-adverts.com/cgi-bin/fca/classifieds.cgi
http://iefranchise.atmfranchise.com/cgi-bin/hitit/classifieds.cgi
http://knmsgifts.com/cgi-bin/classifieds.cgi
http://www.gulbiscrafts.com/cgi-bin/classifieds.cgi
http://sanitras.com/freeads/classifieds.cgi
http://www.usamedrx.com/cgi-bin/class/classifieds.cgi
http://webplus.salim.kewlbrits.co.uk/cgi-bin/class/classifieds.cgi
http://yourads.netfirms.com/cgi-bin/c/classifieds.cgi
http://www.brentallenmarketing.com/cgi-bin/c/classifieds.cgi
http://www.tipsonmoney.com/cgi-bin/classifieds.cgi
http://www.indianahoosiers.net/cgi-bin/silver/classifieds.cgi
http://marketing-wisely.biz/cgi-bin/class/classifieds.cgi
http://www.jswebsltd.com/cgi-bin/classifieds.cgi
http://www.search4freeads.com/classifieds.pl
http://www.gospus.net/cgi-bin/class/classifieds.cgi
http://www.blastmyad.com/cgi-bin/classifieds.cgi
http://safelistworx.com/cgi-bin/ads/classifieds.cgi
http://www.marketingasaway.com/cgi-bin/classifieds.cgi
http://www.blastmyad.com/cgi-bin/class/classifieds.cgi
http://marketingasaway.com/cgi-bin/classifieds.cgi
http://www.marketing-wisely.net/cgi-bin/class/classifieds.cgi
http://nekhosting.com/cgi-bin/class/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class1/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class2/classifieds.cgi
http://heinternational.com/cgi-bin/c/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class3/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class4/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class5/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class6/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class007/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class008/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class009/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class010/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class011/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class012/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class013/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class014/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class015/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class016/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class017/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class018/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class019/classifieds.cgi
http://www.nekhosting.com/cgi-bin/class020/classifieds.cgi
http://www.f4ebony.com/cgi-bin/C/classifieds.cgi/cgi-bin/C/classifieds.cgi
http://mlavigne.netfirms.com/cgi-bin/C/classifieds.cgi
http://www.dynamicaffiliates.com/cgi-bin/classifieds.cgi
http://www.search4freeads.com/classifieds2.pl
http://www.thecashflowclub.com/cgi-bin/class/classifieds.cgi
http://nekhosting.com/cgi-bin/class4/classifieds.cgi
http://nekhosting.com/cgi-bin/class021/classifieds.cgi
http://www.pc-webincome.com/cgi-bin/c/classifieds.cgi
http://paidonline.netfirms.com/cgi-bin/classifieds.cgi
http://www.business-own.com/cgi-bin/classifieds.cgi
http://onlineprofitmakers.com/cgi-bin/class/classifieds.cgi
http://www.cmather.com/cgi-bin/classifieds/classifieds.cgi
http://nekhosting.com/cgi-bin/class014/classifieds.cgi
http://www.website-ready-made.com/cgi-bin/classifieds.cgi
http://business-own.com/cgi-bin/c/classifieds.cgi
http://fm.wokaba.de/cgi-bin/classifieds.cgi
http://www.personalsglobal.com/cgi-bin/imode/classifieds.cgi
http://profitsonthenet.com/cgi-bin/class/classifieds.cgi
http://www.mybossgotfired.com/cgi-bin/classifieds/classifieds.cgi


======================================================================

[2] HOWTO: Increase your results with your ISell Software

"How to Get 100s of Free Leads instantly
and turn them into sales every day."

======================================================================


- Today we will be discussing how to get FREE LEADS
- 100s of them per day - using your Isell Classifieds Service
and how to turn these leads into money.

This discussion is for all versions of Isell Classifieds including
Free, Silver, Gold, and Platinum users.

For members with the Paid Module installed - this section is especially
important, because members with the "Paid Module" have a special
system which will prompt users to UPGRADE their "free ad" at
the classifieds site when they post AND via email to a "paid ad".

For more information on Paid Module click on the links on
the menu to the left.


Step By Step - Getting 100s of Leads per day.
-----------------------------------------------

a] First install the Isell Classifieds

- if you need free install [any version], reply to this
email and include username, password and domain name for
install. To Order a Silver, Gold or Platinum version click
on the links on the LEFT MENU.

IF you need low cost, feature packed website hosting, which
includes FREE install of Isell Classifieds go to:

http://www.best-host.com/?


b] Once setup, log into your admin control panel, and customize
your Isell Classifieds. Please make sure you have "ads" in
the parts to send ads out to people that place ads.


c] Update your website... on the NEXT screen will be a screen
to "CONFIRM" your site is active. This will add your ISELL
classifieds site to a list of Isell Classifieds sites
that receives 1000s of visitors a day... and you will
get leads [people posting ads], almost instantly.


d] To really BOOST YOUR LEADS [and number of people placing ads]
PER DAY to truly huge levels, submit your Isell Classifieds
site at:

http://www.becanada.com/$/?*REDIRECT=isell/addtosoftware.html*

This will add your Classifieds site to submissions software and
websites worldwide that will advertise your Classifieds Website.
Expect 100s of ads per day, from Classifieds submissions software.

Note:

IF you are using FREE HOSTING services, they may limit the
amount of ads/visitors you can accept per day or even per hour.
This can limit your results from your Isell Classifieds service.
In addition, free services have banner ads and/or pop up windows -
these detract from your results too.

You can get low cost hosting below, with NO banner ads, NO popups
and NO limitations on visitors or people posting ads at:

http://www.best-host.com/?

Also included is FREE install of your classifieds OR moving
your current classifieds [and databases] to this hosting
service.


Ok - I got all these leads!?! Now what?
-------------------------------------------

- First, your Isell Service will automatically send out ads
to each and every person that places an ad.

Silver, Gold and Platinum ISell Sites rotate ads and
headlines automatically.

- Second, you can EMAIL these leads.

Free Version owners can bulk mail or download these leads.

Isell Classifieds Silver, Gold, and Platinum members
can personalize emails to any category or entire database
directly from your online admin control panel or download
these leads.

- Third option - automatic continuous follow-up.

This is a power packed option. This will constantly email
every person that posts an ad at your classifieds [Free,
Silver, Gold, and Platinum users] with a SERIES
of timed and unlimited number of personalized sales messages.

This system is automatic, and requires no work on your part and
can be DIRECTLY connected into your ISell Classifieds
Service by our techs... as a new person posts an ad, they
are automatically added to the system for you - completely
"hands free".

See:

http://www.becanada.com/$/?*REDIRECT=autoresponders.html*


IMPORTANT NOTE:

You should visit the main ISell Classifieds Site and see:

"Usage Guides" for additional ways to get more results from
your ISell Classifieds Service. In the case of the above article
see "Power Sales: Email lead list management 101".


======================================================================

[3] Guest Author #1 - [ topic - increase sales ]:

"Easy Tricks for Simplifying Your Web Site and Turning
At Least 60% More Visitors into Sales!"

By Internet Marketing Center, CEO Internet Marketing Center
Reprinted by Permission.

======================================================================


If you're like me, you're probably pretty excited that
summer's right around the corner. The days are getting
longer, the veggies are growing in the garden, and barbecue
smells are wafting through the neighborhood.

Now that summer's almost here, a lot of businesses are winding
down for the warm weather lull. That means it's a great time
to spruce up your web site. Whether your site needs a
complete overhaul or just a little tidying up, it can really
benefit from a thorough once-over.

In this issue, we're going to look at the top 4 "Fatal
Mistakes" that many designers make with their web sites.
These mistakes seem like innocent blunders, but they can
really kill your sales.

We'll also go over the top 10 essential elements that every
site must have if it's going to be successful. Then we'll
provide a list of useful resources that you can use to
optimize your site's performance.

Read on to learn how you can simplify the design of your web
site to improve its effectiveness and really get your
profits to soar!


-------------------------------------------------------

THE TOP 4 FATAL MISTAKES WEB SITE DESIGNERS MAKE

-------------------------------------------------------


If you want to be successful online, you have to develop a
web site that serves the needs of your visitors in a user-
friendly fashion. It's surprising how many people don't
think about this when they plan their web sites!

An important rule of thumb when it comes to designing a web
site is: SIMPLIFY, SIMPLIFY, SIMPLIFY.

Your web site should be easy to use and easy to understand.
It should guide your visitors through the sales process in a
simple and convenient manner. Your visitors should never have
to guess at what you mean or what you're trying to get them to
do!

With that in mind, let's take a look at some of the common
mistakes businesses owners make when developing their web
sites...


FATAL MISTAKE #1: TRYING TO "DAZZLE" CUSTOMERS INSTEAD OF
SELL TO THEM

A lot of new business owners want their web sites to be as
eye-catching as possible. They think that by including a lot
of flashy graphics and nifty animation effects, they'll
capture their visitors' attention.

That may be true, but they can distract your visitors from
what you really want them to focus on: the value of your
product!

Never confuse eye-candy for content. Graphics should only
ever be used to support the main purpose of your site: to
get people to buy what you have to offer! If a graphic
doesn't directly relate to your product or service, then it
shouldn't be on your site. It's just that simple.

You may want to impress people with your technical know-how
by including lots of banners and links on your site, but too
much visual clutter looks unprofessional and can ruin your
credibility.

And, if the graphics and gimmicks don't have anything to do
with what you're selling, they're just going to detract from
your main message. Anything that distracts visitors from your
copy is guaranteed to lose you sales.

You also don't want to chase your visitors away with long,
unnecessary Flash presentations and splash pages. If your
customers have to spend too much time trying to figure out
how to stop your Flash presentation so they can get through
to the "meat" of your site, they'll be gone, most likely
never to return.

Believe it or not, studies have shown that most first-time
visitors spend only 10 SECONDS on a site before deciding
whether or not it offers any value for them. You don't want
to waste these precious seconds with a pointless splash page
or distracting animation!

The best way to drive sales is to design a simple, clean
site using only two or three colors and one or two fonts
throughout the entire site. Avoid using colored or
patterned backgrounds. You might think they look cool, but
they make it really difficult to read your sales copy.

Also be sure to keep your link colors and format consistent.
People generally expect links to be blue and underlined.
This may seem boring from a design point of view, but the
links will be instantly recognizable and that's what really
matters.


FATAL MISTAKE #2: MAKING YOUR SITE TOO LARGE

One of the worst mistakes people can make is building
massive, multi-paged sites that take forever to load. "The
more, the better," is NOT true, at least when it comes to
web site design!

Our studies have shown that 30 to 60 percent of visitors
drop off with each click they're made to take! Your site
has to be as streamlined as possible if you want it to reach
its true profit potential.

As you spruce up your site, try to reduce the number of
pages wherever possible. If you're selling 10 or less
products, include them on your homepage. Why make visitors
click through to a separate "Products" page to see what you
have to offer? Remember, every click loses sales!

If you can't feature all your products on your home page,
group them in categories and display each category of
products on its own page, instead of including a separate
page for each product.

Wherever possible, try to reduce the number of files on your
web pages. The more files a page has, the longer it'll take
to load -- especially if they're large graphics files.

Use colored text instead of graphics to grab attention.
If you must use a graphic, make sure it's a small
file.

Too many people make the mistake of using high-resolution
images when they really don't need to. You need only 72 dpi
(dots per inch) for screen resolution. And most graphics only
need to be 256 colors or less.

Don't forget, you have only 10 seconds to grab people's
attention. The longer visitors have to wait for your site to
load, the less likely they are to stick around and find out
about your products or services.


FATAL MISTAKE #3: CONFUSING NAVIGATION

Some web designers like to show off their skills by creating
new and different ways to navigate through a multi-paged
site. Sometimes they hide links beneath icons or images, so
that users can't find the links unless they mouse over the
graphics.

This may be very clever, but it certainly doesn't help people
find what they're looking for!

Other designers put their navigation bars in different
places on each web page, or change the look of the
navigation bar itself, which can be awfully confusing.
Navigation bars are like traffic signs: they have to be
consistent and easily understandable in order to be
effective.

The best way to deal with your navigation is to make it
simple and obvious. It might seem boring and unoriginal, but
that's the point. People don't want to have to guess how to
make their way through your site -- they want it to be easy
to understand. Otherwise, they'll go somewhere else to find
what they're seeking.


FATAL MISTAKE #4: BURYING ESSENTIAL INFORMATION TOO DEEP
WITHIN THE SITE

Web surfers are impatient people! They don't want to spend a
lot of time trying to find what they're seeking on your
site.

According to market research done by the Garner Group, more
than 50% of Web sales are lost because site visitors can't
find what they're looking for. If you've buried important
information too deep within your site, you're losing out
on more than half of your sales!

A web site should be like a newspaper story. All of the
really important information about your site -- what you're
selling and how it benefits people -- should be the first
thing your visitors see. That's the best way to capture their
attention and get them to read more.

If you have only 10 seconds to grab your visitors' interest,
don't make them waste time scrolling down your homepage or
clicking through to deeper pages. People don't want to take
any extra trouble to find out what you're offering -- you
have to provide it to them right up front.

Don't make them look for it; hit them between the eyes with
it!


-------------------------------------------------------

THE 10 ESSENTIAL ELEMENTS YOUR SITE SIMPLY MUST HAVE!

-------------------------------------------------------

Now that we've covered what you shouldn't have on your site,
it's time to review what you should include. If you have all
these elements on your site, you'll be well on your way to
success!

ESSENTIAL ELEMENT #1: ATTENTION-GRABBING HEADLINE

The first thing people see when they visit your site should
be a compelling headline that describes the most important
benefit your product or service offers. The headline is THE
key element of your site. It's what will persuade your
visitors to stick around and check out what you have to
offer.

Your headline should be well-written: clear, concise, and to
the point. It should also be enticing. You want to pique
your visitors' interest and make them eager to learn more
about what you're selling. You can do this by emphasizing what
your product or service can do for them.

Once you've crafted a compelling headline, format it so that
it stands out from the rest of the text. It should be the
first thing that catches your visitors' attention. Use a
large font size, bolding, italics, a different color --
whatever suits the style of your web site.

ESSENTIAL ELEMENT #2: USER-FRIENDLY NAVIGATION

As we said above, nothing drives your customers away faster
than confusing or complicated navigation! Your customers
should be able to know where they are on your site at all
times, and should easily be able to find pages they've
already visited.

Make sure your navigation bar or menu is clearly accessible
and easy to understand. It should be exactly the same on
every page of your site, and be located in exactly the same
place. Your customers shouldn't have to hunt for it.

Remember: when it comes to navigation, consistency is the
key!

ESSENTIAL ELEMENT #3: EFFECTIVE SALESCOPY

The words you use to describe your product and its benefits
are the key to the success of your business. Your salescopy
is the only contact you'll have with the vast majority of
your visitors. That's why you have to make the most of it!

Your salescopy should:

- Immediately draw the reader in with exciting benefits and
enticing copy so you can lead them toward the sale.

- Establish your credibility -- nobody will buy from
you if they don't feel they can trust you.

- Describe the benefits of your product or service and explain
WHY your visitors need it.

ESSENTIAL ELEMENT #4: A CLEAR "CALL TO ACTION"

If you want people to buy your products or services, you
have to tell them how to do it! Don't leave them guessing.

You have to explain exactly what you want them to do, and
you have to make it easy for them to do it. If you want them
to buy a product, present them with a call to action like
this:

"Click here now to order your six-month supply of Product X"

Provide your customers with clear, easy-to-understand
instructions on how to make a purchase, and let them know
what they can expect when they click on the link that leads
them to the order page.

ESSENTIAL ELEMENT #5: WELL-CHOSEN IMAGES

Images can really help people visualize your products or
services and their benefits. Be sure to include photos of
every product you sell. Attractive product shots can really
boost your sales!

If you have a lot of products for sale, use "thumbnails"
that link to larger images. This will make your pages load
more quickly.

If you're selling electronically delivered products such as
eBooks or software, you may want to create simulated
product shots to represent them. This is guaranteed to boost
your sales by making your product seem more tangible.

Including pictures of yourself and your staff helps to
personalize your business and reminds customers they're
interacting with real people, not just a web site.

In addition, you should post photos of satisfied customers
beside their testimonials. This will add credibility to their
statements and show your visitors that they're not just
figments of your imagination!

ESSENTIAL ELEMENT #6: A STRONG OPT-IN OFFER

Most first-time visitors don't make a purchase. However, the
fact they've come to your site in the first place means
they're at least curious to see what you have to offer.

In order to pursue a relationship with these potential
customers, you should collect their e-mail addresses by
encouraging them to subscribe to a free newsletter or free
download. This will give you the chance to send them updates
and information, develop relationships with them, and enable
them to trust you enough to buy from you!

Opt-in offers like this are a great way to turn visitors into
customers and really maximize your sales.

Your opt-in offer should be clearly linked to each page of
your web site or, if possible, actually included on each
page. One less click means losing fewer potential
subscribers!

ESSENTIAL ELEMENT #7: TESTIMONIALS

The best way to establish credibility is to provide evidence
that your product or service really works. And the best way
to do that is to include testimonials from satisfied
customers that explain how your product or service has
helped improve their lives.

Be sure to include the name of your satisfied customers as
well as where they live. You should also provide a small
picture of them. This will personalize their messages and
demonstrate that they're real people who've enjoyed real
benefits from your product.

It's a good idea to have a few of your best testimonials
featured right on your homepage, for instant credibility.
However, you should also have a separate testimonials page
as well. The more satisfied customers you can show to
reluctant shoppers, the better.

ESSENTIAL ELEMENT #8: AN "ABOUT US" PAGE

People are often hesitant to buy things online. They miss
the personal interaction of doing business face to face. The
best way to overcome their reluctance is to include an "About
Us" page that provides information about you, your staff, and
your business.

Be sure to include pictures of yourself and your staff
members. This shows your customers they're doing business with
real people and will help ease any worries they might have.

ESSENTIAL ELEMENT #9: AN FAQ PAGE

It's a good idea to include a "Frequently Asked Questions"
page on your site. This is where you list the questions most
commonly asked by your customers and provide answers to
them. It allows your visitors immediate access to the
answers they need before they'll consider buying your
product or service.

ESSENTIAL ELEMENT #10: YOUR CONTACT INFO

In order to close sales and establish your credibility, you
have to provide full contact information on your site. This
includes your mailing address as well as fax and phone
numbers. Businesses that only include e-mail addresses come
across as unprofessional and possibly even disreputable.

Make sure your contact information is clearly visible on
every page of your site. This will make it easy for
customers to know how to reach you if they want to get more
information or buy a product.


-------------------------------------------------------

FINAL THOUGHTS

-------------------------------------------------------

Once the hot weather starts luring your customers to the
beach instead of your web site, take advantage of the lull
by going through your site with a fine-toothed comb.

Create a list of "must-do" actions you can take to optimize
its performance. Figure out where you can get rid of non-
essential clutter and simplify the sales process. Don't
forget, streamlined sites generate more sales!

Take the time to browse through other sites (including those
of your competitors) to see how your site compares and get
ideas for improvement. What do you like about their sites?
What do you find annoying about them? This will help you get
an idea of what to include and what to avoid on your own site.

After you've made some improvements, ask some friends to go
through your site. How hard is it for them to get from page
to page? Can they easily find their way back to pages
they've already visited? Are they confused by any aspect of
your sales process? Do they find your site appealing?
Remember: you can never do too much testing!

The simpler and more user-friendly your site is, the more
sales it will generate. It's as simple as that. So you should
always be thinking about how you can remove any unnecessary
clutter, confusing links, or visual eyesores to let your sales
copy stand out.


-------------------------------------------------------

USEFUL RESOURCES FOR IMPROVING YOUR SITE DESIGN

-------------------------------------------------------

Finally, here's a list of resources you can use to maximize
the effectiveness of your site:

- Web Page Analyzer
http://www.websiteoptimization.com/services/analyze/

A free web tool that determines how long it takes for each
of your web pages to load. It also points out which parts of
your page are causing problems.

- WebGraphics Optimizer
http://www.webopt.com/

A great tool for optimizing and compressing images for online
use. You'll be amazed at how much faster your site downloads
once you've reduced the file size of your graphics!

- AnyBrowser.com
www.anybrowser.com

Features a helpful tool that allows you to view your web site
as it appears in all of the major browsers. The site also
offers free HTML software, tools that allow you to validate
your HTML code, etc.

- NetMechanic
http://www.netmechanic.com

Features detailed information and advice on how to improve
your site performance, including webmaster tips and
information on how to check your server.

- SitePoint
http://www.sitepoint.com

Features articles and tutorials on all aspects of web site
design. It also offers different software for sale.

- Builder.com
http://www.builder.com

Offers articles with related trialware, as well as
e-newsletters, a discussion center, online courses and
library, and product reviews. The articles are rated and
include readers' comments.

- Webmonkey
http://www.webmonkey.com

A web developer's resource sponsored by Lycos.com. It
includes a how-to library as well as reference tools.

- WebDeveloper.com
http://www.webdeveloper.com

A site for web developers with articles, and forums on
different coding types, scripting, e-commerce, etc.


By Internet Marketing Center
CEO MarketingTips.
[c] 2004 - Reprinted by permission.

The Internet Marketing Center
1123 Fir Ave
PMB 125
Blaine, WA
98230

For more information about the author Internet Marketing Center
See Internet Marketing Center's website at:

http://isellnewsletters.becanada.com/?0


======================================================================

[4] Guest Article #2 - [topic - selling online ] :

"How To Increase Sales With Your Own Email Course"
by Kevin Nunley

======================================================================


Millions of people love the Internet because it offers them so
much free information. People used to grab the phone book, pick
up a newspaper, or call the library when they had a question.
Now vast numbers log on and find the information online.

You can harness this massive and powerful demand for free
information. Use it to build your base of customers and
prospects. Use your ability to provide free information to build
image, customer confidence, brand recognition, and sales.

Get and use your own email course. This is an all-time favorite
with Internet users. Courses can be nothing more than a few
successive email messages that give readers information on a
particular topic.

Most courses are seven messages long, although some are as short
as three messages and many have ten or more. Use a multiple
autoresponder to send your messages automatically. I find it is
best to have a lesson arrive every day or every other day.

If your messages show up every other day, you keep your name and
information in front of customers for a full two weeks. That
gives prospects the time they need to carefully consider your
offer and decide to buy. You makes sales in many cases where
customers would have forgotten your name, your site, and your
offer.

If you don't have a newsletter, offer an email course to keep
your information in front of people until it has time to make an
impact.

Your email course makes an excellent free bonus for people who
subscribe to your newsletter or request your sales information.
When the page comes up that says "thanks for subscribing,"
include a box where people can type their email address to get
your free course.

How can you get your own email course? The easiest way is to
offer a course someone else has written. Many course authors
don't mind if you use their course as long as you keep their
contact and promotional information in tact. Ask permission.

Chris McClean has created a service that connects web site owners
with free courses. http://7LessonCourses.com lets you choose the
course you want to offer, insert your ad in the course, then
gives you a simple sign-up form to put on your site.

In case you want to create your own course, here are the
mechanics:

1. Pick a problem that lots of your customers struggle with. In
my business the big stumpers are getting a site that sells,
finding a way to handle email, figuring out search engines, and
finding low-cost ways to advertise effectively.

A course on any of these is guaranteed to bring lots of
interested prospects and customers (and you can bet Iím plugging
my ads here and there during the course).

Your course could be on how to complete a basement, how to avoid
an IRS audit, how to give your kids straight teeth, or anything
else that customers often ask about.

2. If you donít write or have time to pen your own articles, look
for others who have written on the topic. It is perfectly legal
to put their ideas in your own words (always proper to give them
credit).

You can also quote the article. It is best to ask in advance, if
your course is for commercial purposes. Start your article, then
say expert Jane Doe has some valuable information. Include a few
paragraphs of what Jane wrote.

Be careful not to use so much you give away her entire article
and spoil her ability to sell the information.

Email is by far the most popular feature of the Internet. Use
your own email course to build an audience and promote yourself
as someone who knows their field.

Kevin Nunley provides marketing advice, promotion packages, and
copy writing. Get his series of free email courses at
http://DrNunley.com/freecourses.htm Reach Kevin at
mailto:kevin@drnunley.com or 801-328-9006.


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