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Google Patent Application � Highlights

by: Halstatt Pires

The recent patent application filed by Google details
numerous items the search engine uses to rank web pages. The
specific application is summarized as:

�A method for scoring a document, comprising: identifying a
document; obtaining one or more types of history data
associated with the document; and generating a score for the
document based on the one or more types of history data.�

The patent application sheds significant light for those
pursuing search engine optimization with Google. Patent
applications can be difficult to understand, so following
are highlights that you should consider for your SEO
efforts.

Update Your Site

Updating your site is important when it comes to maximizing
your rankings on Google. In addition to the manipulation of
keyword density and meta tags, the patent application
reveals that Google places significant value on how often
your content is updated. The more often you update, the
timely and relevant your site will appear to Google. In
turn, this leads to higher rankings.

To appease mighty Google, consider the following plan of
action:

1. Update pages frequently,
2. Add new pages to your site,
3. Interlink the new pages with others on your site, and
4. Add new pages on a weekly basis instead of all at once.

When Google returns to the site, you want to make sure that
there is new content. The high rankings of blog sites are
evidence of this approach.

Google�s Looking at Your Domain

In a new twist, Google claims that it analyzes the number of
years of domain registration as part of the ranking process.
The application suggests that domains that are registered
for longer periods of time are given more value because such
a commitment shows the site is not a fly-by-night jump page.
It is recommended that you extend all domain registrations
for as long as possible as part of your search engine
optimization efforts. It is difficult to tell how much the
registration process impacts the ranking process, but every
little bit helps.

Google claims that it also digs deeper into domain names to
evaluate the legitimacy of the site. Factors in the
evaluation include the web host and the �who is�
information. According to the patent application, Google
maintains a database of hosts that facilitate spamming of
the Google search engine. While such hosts are not detailed
in the application, pray to God that you are not using one.
You should evaluate your host if your optimization efforts
are not producing results.

If your search engine optimization efforts for Google are
failing, the patent application may provide answers. Talk
about a perfect E-book!

About the author:

Halstatt Pires is with - an
Internet marketing and advertising company comprised of a
search engine optimization specialist providing meta tag
optimization services and Internet marketing consultant
providing internet marketing solutions through integrated
design and programming services.

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