90%+ Businesses DESIGNED to Fail on the net.
"The Cash GRAB System"

By David Belton, Owner of:
David Belton Software Enterprises INC
David Belton Networking INC
BEcanada, BEST-HOST, Cashlinks Reseller Network...

Find out how to STOP wasting time and money on programs 
that were never designed to work in the first place.

This article is filled with information on how to 
EVALUATE ANY business opportunity - on the net or off.

it's time to... STOP ALL SCAMMERS



In this issue we are taking aim at what is, in our opinion - and supported
by facts - is killing the dreams and taking the incomes of those people
on the Internet wanting to simply make a better life and income for
themselves and their families.

An mentioned above, this issue of the Cashlinks Reseller System will
be blunt and to the point - it will NOT be "politically correct" in any way
or form. Some of our members [over 10,000] will undoubtedly be upset or made
angry by some of the points brought up - and this is a GOOD thing.

If you do get angry - investigate the point that made you angry.
Truth is stranger than fiction.


90%+ Businesses Opportunities DESIGNED to Fail on the net.
 "The Cash GRAB System"


Did you know 1000s BIZ OPS come and go every year
on the net? Why does this happen? Who is to blame?
Who gets screwed - who wins?

Tough questions? You bet - the answers are even scarier.
But why is this happening? 

There are no simple answers ....
However, let looks at some facts....

a] The average BIZ OPS seeker will sign up for 5 to 10 programs
    in a single sitting without investigation or with very little...
    Just give them a form to fill in, tell them it's "FREE" and watch
    the sign-ups come in... a friend of mine calls this the "Cashlinks
    Effect" - people sign up for everything under the moon with
    no idea or plan to work any one business.

b] The more "cookie cutter" the system, the more people will sign up.
    The more automated the system - [read less work involved] , the
    more people will sign up - forget the personal contact issue or
    even the premise of business partners.

c] The bigger and more ridiculous the income claims, the more people
    will treat it as a serious business. The bigger the "carrot" - the more
    more people will promote it - and promote it seriously... because
    everything you read on the net, must be true - right???


Over the past five years the Internet has created a BIZ OP seeker
that want to join everything, do nothing and make a million dollars
overnight.... in other words this has created a deadly combination
designed to promote failure at an astounding rate....

What this has really created is:

a ] A person without focus and with no idea what the business[es]
     is really about. [more on this in a moment].

b ] A person that does not want to have any personal contact
     with their network and/or sponsors and/or business partners.
     No personal "rap ore" = No long term success.
     Businesses - All Businesses - are built on teamwork.

c] A person that has unreal expectations on income, and BLAME
    failure on themselves, when they do not achieve it.

All of these factors multiply the chances of failure - in fact
make it a certainty in 90%+ of cases. And here is why:

In order to build any business, Networking business, MLM  -
you must have COMPLETE focus, completely understand it,
the products/services and pay plan AND have upline support
to build it AND have a reasonable expectation on income with
said input of effort on a period of time - with consistent effort.

In addition - all business are built on teamwork - in networking
or MLM - this is REQUIRED. You must build a personal
relationship with your upline AND downline to even begin
to have success - even if it's an email saying "HI!".


You think you can build a Network business or MLM 
without working with your uplines and downlines?
It is a 100% HISTORICAL fact you will fail .

Anyone that has had real long term success in Networking
or MLM will tell you this.

And - the number one reason people quit - lack of support
from their upline.


In other words, you can only work one business at any one
time  - correctly with 110% of your effort to get "reasonable"
results. The Cashlinks system was created under this premise - 
combining multiple programs into one site, one sign up system
and one training system to stop of onslaught of people trying
to work 10-15 different programs and literally blowing their 
brains out in the process.

In other words - people with little or no business experience
are coming on to the net with no understanding of business
and networking dynamics and are failing by the millions
with no understanding of why they are failing...

And then when a legit opportunity comes along...

You think they will join it? 
Or recognize it?
Or work it correctly and working with the people in the
business?

After being burnt by so many other scams???

So what is the cure??

a] People must be taught how to recognize a real business
    and when a "real" business is found, be able to evaluate
    the "numbers".

b] People must understand AND ACCEPT that real effort
    must be put in and they must have real people to work with.
    If you want to build a long term income, YOU MUST build
    upline and downline relationships.

c] Incomes must be investigated and stand up to "the light of day".

d] Products and/or services must be the FOCAL point of the business.


Some of you many be a little upset, or hot under the collar
at this point... GOOD. Yes, we will talk about how to
recognize the scams and real opportunities in a moment....

As we go into these points, let talk about the "Cash Grab System".

For clarification, the points mentioned refer to an MLM or
Networking business online.

The "Cash Grab System" is designed at the VERY BEGINNING
to fail in a short period of time. It is designed to take advantage
of new people with no experience using all the above mentioned
techniques to literally suck people in [no idea what a business is, the
promise of no personal contact, and income claims in the millions in
30 days or less]...

Oh oh... sounds familiar?

Lets talk about money.

All long term businesses - that are stable - must sell a products
and/or services - this is where the money is made - and is 
the LAW. That means products and/or services must be "moved"
in some form or another within the business and/or at the retail level.

Its ok to have a membership fee - admin fee - and/or 
business kit fee - providing they are reasonable 
[less than $100] AND DOES NOT make up or have anything 
to do with long term income.

It other words, the majority of your income must be 
from the sales of products and/or services NOT from
memberships / admin fees / business kits. A "reasonable amount"
for a business kit is less than $100 USD.


Special Note on "Membership Fees":

Access to an online "members" site is a product/service. Just because
the product is "online" does not make it any less a product and/or
service. Many sites, call this a "member's fee" , where in fact
it is a service or product fee - think of it as a magazine subscription.

Business kits should be refundable - and should be a BUSINESS
KIT - telling you how to build a business - not a product or service.

Note, that some states and countries PROHIBIT/LIMIT the charging
of a fee for a business kit and/or set a return period by law
- check with your local government on this [provincial or state].

If the KIT is over $100 US, they should contain products/samples 
that RELATE to the building of a business.

..............

Important Side note:
=====================

If you are not willing to INVEST at least $100 in any business
enterprise - then business is NOT FOR YOU. One of the hardest
things someone will face is the "change of thinking" required
when going from an "employee mentality" to a "business builder".
You must understand AND accept that investment of time and/or
money is a REQUIRED activity to make ANY business work.

Being in business gives you tax advantages, employees do not
have... keep this mind. In a home business you can write off
a portion of your mortgage, hydro, food, heat, car[s], phone,
internet access and more...

You should be aware the typical franchise starts at $25,000
and averages $150,000 to $500,000... or more. By comparison
a business that costs $50 to get involved is a bargain - but
the real key is treating it like a business that cost you
$500,000... treat it that serious, and your income from
it will be serious.

..............

So in other words as long as commissions are primarily based
on the selling of "tangible" goods and services - the opp is 
legit right?

To a point. Part of the reason people get scammed is
the complexity dis honest promoters use to hide the truth
or to "sugar coat it"....

Next part of the test... let's talk about money flow.

This relates to how commissions are paid out.
The test here is simple - if a person can EARN MORE
than their upline, because they put in more work - the
opportunity is NOT what is called a PYRAMID.

For comparisons sake, a PYRAMID is a CORPORATE
structure - when the boss is at the top, followed by managers
and then employees. Regardless of how hard an employee
works, his income will never exceed the amount a manager
makes, and by the same token, a manager will never make
more that his boss makes.

In other words, he that does the most, gets the most.

If your upline ALWAYS, no matter what YOU do,
earns more money than you - then there is a problem.
The only way to check this is to plug the numbers into
the compensation plan.

Ok - now we come to the next parts - the actual
products/services....

Is the products and/or services in demand AND at
a fair market price???

That is the question.

IF, in order to you to get paid, raises the fair market
value above what the market [the public] is willing
to pay - guess what... you will not get too far.

Factors than can effect this are:

a] If the products/services is a higher quality, then
    a higher price can be charged.

b] If the products/services are unique and PATENTED
    and can not be bought elsewhere.

In addition, if the product line is less than 10 items
or a single item, think twice - a good , well rounded
opportunity has a variety of products and/or services.

Fewer items mean the less chance of a sale, and lead
to a less stable income.


Now, if the biz op you in has past these hurtles - now
comes the TYPE of income you can earn. This is
where a judgment call on your part is required - 
and we will give you the information to make a smart
one.


If the product in a one time purchase - you are selling.
You effort must be continuously repeated to MAINTAIN
an income. To increase the income, you must
[and so must your downline] increase their efforts.
This type of income is unstable and goes up and down
like a roller coaster. No matter how you "sugar coat it" - 
this is selling pure and simple. An example item would
be a TV - you only buy one once every 5-15 years.


If the product in a consumable item or service - in
other words it must be re-purchased on a regular
basis - you are generating a residual income.
This is an income that can grow - with the same
level of effort input. You are simply finding more
people every month - that go on re-purchasing every month.
You sign up 10 people a month, for 10 months, you
have 100 people purchasing - a steadily increasing income,
that is stable [see below] - with the same amount of 
effort inputted - each month. If you downline gets busy -
your income multiples with their effort.

These are items such as food, cosmetics, house hold
cleaning items, etc.


### This is the type of income you should be after! ###



=== The "Stability Factor" =========================

 "Stable" refers to the number of customers that re-purchase
  monthly on a continuous basis. If your rate of re-purchase
  is for example 80% and your rate of growth per month is
  20% then your business is stable - at 0% net growth [80%+20%].
  IF your growth rate in this example is 25% - you have a 5%
  net growth rate. What this means is, that EVERY month, you
  have to duplicate 20% of your effort just to maintain your business
  and current income. If you want to increase your income you have to
  work harder. The "Stability factor" is the single most important
  factor in determining how hard you have to work to generate an
  income and how hard you have to work EACH MONTH to
  maintain it AND make it grow.

  Let look at another example - a real one. To keep my lawyers
  happy, I will not mention the name of the company - however,
  I can safely say these number are true, as a was involved with
  this opportunity years ago for a number of years... and
  everyone know of them - and I know the numbers FIRSTHAND.


  >>>> Loss Rate: 50%

  This means 50% quit/stop purchasing EVERY MONTH. That
  means you have to RE-Build 1/2 your business every month AND
  so do your downline - and that's just to maintain a business income.
  BTW this loss rate was in the TOP line of sponsorship. Averages
  elsewhere were 60%-70% per month [losses]... no, I am not
  making this up - these are the facts. 

  I want to make sure everyone is following these numbers and what
  they actually mean - they mean every month, you have to re-build
  50% or greater of your business to MAINTAIN your current income.
  To increase the amount of income - you have to further increase your 
  efforts - but it gets worse... let me explain.

  Let's say month one - you get 100 people involved in your business.
  1/2 quit - so you have 50 now.
  
  Month two - You have 50 from month one - your sponsor 50 to
  replace the losses from the previous month. And you put on a 
  HUGE effort and sponsor another 50 = Total 150.
  1/2 quit - so now you have 75.

  Month three - You have 75 from last month - your sponsor another
  75 to break even at 150 again - but this month, that's all you do....
  1/2 Quit - so now you are back at 75.

  Yes, the truth REALLY REALLY STINKS...
  This is one of the main reason people FAIL in networking - because
  they do not understand the numbers, and what they really mean...
  Prior to getting involved.
 
  Now, let look at another example... another REAL one.


  >>>> Loss Rate: 5%
  
  This means 5% quit/stop purchasing EVERY MONTH. That
  means you have to RE-Build 5% your business every month AND
  so do your downline - and that's just to maintain a business income.
  
  I want to make sure everyone is following these numbers and what
  they actually mean - they mean every month, you have to re-build
  5% or greater of your business to MAINTAIN your current income.
  To increase the amount of income - you have to further increase your 
  efforts

  Let's say month one - you get 100 people involved in your business.
  5% quit - so you have 95 now.
  
  Month two - You have 95 from month one - your sponsor 5 to
  replace the losses from the previous month. And you put on a 
  HUGE effort and sponsor another 100 = Total 200.
  5% quit - so now you have 190.

  Month three - You have 190 from last month - your sponsor another
  10 to break even at 200 again - but this month, that's all you do....
  5% Quit - so now you are back at 190.


Guess which business is easier to build - guess which one offers
the more stable income, and guess which one you and your
downline can build quicker?


Factors that effect "LOSS RATE":

1] Money - if people are making $5 or more, the loss rate drops 
   [ as low as 1% LOSS RATE ].

2] Speed - regardless of the loss rate itself, the faster a business
   is built - and people start making money, the lower the loss rate.

3] Cost - if the products and/or services are competitively priced, 
   the loss rate will be affected positively [more losses] if the price
   is HIGHER, or negatively [less losses] if the price[s] are lower
   than the market value.

4] Active Downline - If people you have sponsored, are also sponsoring
   this will directly affect the loss rate in your business. The more
   active sponsoring the is occurring CONSTANTLY - the lower the loss
   rate.

Special Note:

The LOSS RATE is 100% if the product is a non consumable -
in other words, you are SELLING. Selling implies a continuously
repeated effort to maintain the same income as the previous
month. Since you can not resell the the same non consumable
twice to the same client - your loss rate is 100%.


Now that you have a basis to protect yourself from non legit
business opportunities and legitimate ones that really are not
opportunities at all [high loss rates] - let talk about the money
factor and reality.

In all cases below, help from your ACTIVE upline is required.


$10000 in 30 days 

There are amount 100-200 people on the net [excluding
corporations and big business] - that can actually make
this type and level of income this quickly at a "push
of a button". This is because over YEARS of effort
on their part, they have both the REPUTATION and
name lists - in other words, they say get in, people get in.

It is important to note, that these people are NO DIFFERENT
than you - they have been simply working at it longer and/or
more consistently than you - in other words they have
a head start, through prior work they have done.

If you repeat this effort [increase
your business by $10000 in income EXTRA per month -
and for purposes of example have a 0% loss rate] your
income would be:

$10000, $20000, $30000, $40000, $50000, $60000, $70000,
$80000, $90000, $100000, $110000, $120000 = 

$780,000 in 12 months or $120000 per month at the end of
12 months of effort.


$1000 in 30 days

The average person CAN attain this if an HIGH ABOVE AVERAGE effort 
for every day in that month. The requires a monumental
effort if you are new on the net. 

If you repeat this effort [increase
your business by $1000 in income EXTRA per month -
and for purposes of example have a 0% loss rate] your
income would be:

$1000, $2000, $3000, $4000, $5000, $6000, $7000,
$8000, $9000, $10000, $11000, $12000 = 

$78,000 in 12 months or $12,000 per month at the end of
12 months of effort.


$100 in 30 days.

The average person putting in an average effort
constantly, can do this - you will need help and
guidance from your upline.

If you repeat this effort [increase
your business by $100 in income EXTRA per month -
and for purposes of example have a 0% loss rate] your
income would be:

$100, $200, $300, $400, $500, $600, $700,
$800, $900, $1000, $1100, $1200 =

$7800 in 12 months or $1200 per month at the end of
12 months of effort.

Not a big income yet? Wait...

Year 2

$1300, $1400, $1500, $1600, $1700, $1800
$1900, $2000, $2100, $2200, $2300, $2400

At the end of YEAR 2 - you are making $2400 per month.

Year 3

$2500, $2600, $2700, $2800, $2900, $3000
$3100, $3200, $3300, $3400, $3500, $3600

At the end of YEAR 3 - you are making $3600 per month.
....
At the end of YEAR 4 - you are making $4800 per month.
....
At the end of YEAR 5 - you are making $6000 per month.


What are the factors here:

1 - You made a consistent, average effort over 60 months
      to make a $6000 per month income at the end of 60 months.
      It should be noted, this only refers to YOUR efforts-
      if someone in your business gets as serious as you  -
      you income could be SIGNIFICANTLY higher than this.

2 - The Loss rate was 0% - if it was 5%, the end income
     would be 5 * 60 = 300 - total income per month at the end
     of 60 months, 6000-300 = $5700 per month.


To summarize, you now have the weapon, called knowledge
to "plug in the numbers" and ask the "right" questions... in addition,
as the numbers prove above, you will not "get rich quick" in
any way or form on the Internet. It simply DOES NOT WORK
and WILL NOT WORK in any program, or opportunity.

The only way to build a strong income is to find an opportunity
that passes all the above tests, has a very low loss rate and
to consistently work it for as LONG AS IT TAKES to achieve
the income goal you want - but work constantly, every month.

Yes, it can take years - but it is time to face the music, that
jumping from Biz op to Biz op will not give you what you
want and that you are not going to achieve overnight
success without the work.

So, what you have to do is:

1] Find a Biz op, and do your homework [above tests!].

2] Decide to pursue it - and start, and go and go.

3] Determine the amount of income you want to make,
    plug the numbers in, and determine the amount of 
    effort required.

4] Never give up. If you have done your homework,
    and know the numbers, it's a done deal.

There is no other course of action that works - 
effort multiplied by time - using a good plan
that works.

There are a few other tests you should know about it:

a] Age of the company - if it's less then 5 years BE CAREFUL.

   NOTE: If a new company is comprised of "older, established" parts,
   this is a different situation - ie they have shipping, management
   , customer service, and established customers already.

b] Debt Status - more debt means higher prices and LESS commissions.

c] Compensation - if all the money is in the first few levels - forget it.
   If there is no money in the upper levels [read make Leaders] - 
   there will be no one to go on to build a big business because there
   is no money in it - if there are no leaders, there is no one to help you.

d] Public Ownership - if a business in owned/controlled by shareholders,
   this can put the business in a situation dictated solely by money - and
   not by what is right and should be done... BEWARE.


Now you have everything you need to make an informed decision.
There are no excuses - if you are wondering why you are failing
the reasons are above - if you do not know what they are -
run the numbers.

This is not rocket science - however, very few have the guts to tell
it like it is. After years of watching , hearing about it and/or getting
scammed myself, I have had enough - hence the reason for this
article. Enough is enough - the lies must stop and the truth must
be told - in order to safe guard everyone's time and efforts and
to put a stop to failure BY DESIGN.

Time is the only thing you can not buy. 
Used wisely and properly, it is worth money. 
Used with knowledge , a plan and the right people, time is
the most important asset you have.

It's time to stop wasting it.

Copyright 2000, David Belton
Owner BECanada.
http://www.becanada.com

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