DrNunley's Biz-Tips by Kevin Nunley The Difference Between a Sales Letter and an Ad People often get the terms ad and sales letter confused. It's understandable. Both are designed to get new leads or sell a product, service, or idea. But there are important differences in how they work. A sales letter is a more personal form of advertising than an ad. An ad in a magazine or newspaper will be seen by thousands or perhaps millions of readers. A sales letter is for the reader's eyes only. Even though a sales letter is often mass-produced, the reader still views mail as more personal than an ad in a newspaper or magazine. Unlike an ad, a sales letter can use the first person. This conveys a more informal, natural tone. This way the reader gains a better sense of the writer's personality, enthusiasm, and sincerity. Too many sales letters sound like advertising. The words should flow in your own voice, as though you were writing to a friend. The reader should feel like they know you though reading your sales letter. Kevin writes your sales letters at http://drnunley.com/copywriting.htm Find out how professionally written copy can make a BIG difference in your results. Reach Kevin at mailto:firstname.lastname@example.org or 801-328-9006.
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