3 Sizzling Copywriting Secrets!

by Larry Dotson

Bond With Your Readers

1) Create a bond with your visitors by bringing up
likes or dislikes you have in common with them in
your ad copy. Just make sure you do your research.
For example, you could say, "I hate it when you have
to wait in line for a long time at the drive-through."
Another example, "I really like it when I have extra
money to spend."

Keep Your Reader's Attention

2) Use a lot of headlines and sub-headlines on your
web site. This will hold people's attention and keep
them at your web site longer. Sometimes people
don't have time to read a whole sales letter. This'll
allow you to sell to people who are skimmers. Plus
it will get the reader's full attention at the same time.

Convince Your Readers

3) Make your testimonials more powerful. You can
have people include pictures, handwritten signatures
and normal net contact information with each
testimonial. Other ideas would be to have people
produce an online audio sound bite or video clip of
themselves, home or cell phone numbers, proof of
their credibility or authority, etc.
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