3 Sizzling Copywriting Secrets! by Larry Dotson Bond With Your Readers 1) Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through." Another example, "I really like it when I have extra money to spend." Keep Your Reader's Attention 2) Use a lot of headlines and sub-headlines on your web site. This will hold people's attention and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. Plus it will get the reader's full attention at the same time. Convince Your Readers 3) Make your testimonials more powerful. You can have people include pictures, handwritten signatures and normal net contact information with each testimonial. Other ideas would be to have people produce an online audio sound bite or video clip of themselves, home or cell phone numbers, proof of their credibility or authority, etc. ---- 10,000 Sales Letter Words, Phrases & Templates! Just visit: http://www.ldpublishing.com Also, feel free to republish this article in your own ezine or web site.
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