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Becanada Newsletters, Articles, and Learning Center For Internet Marketing
(NOTE: Newsletter in Full or Search Results will appear below.)Did you want to submit an article for publication / addition at this website? Click here
NEWSLETTER:
================================================================
- Your BECANADA Free Internet Marketing Newsletter
April 2006, Issue #31
Over 7000 members worldwide.
= Special Issue:
"Pay per click Search Engines - Myths, Successes and
detecting fraud - a how to guide to success using
these sites to generate sales without loosing your shirt."
= Next Issue will feature:
"The Secrets of Successful Email Marketing and follow up PLUS the
hidden systems that web hosts use to control and in some cases
STOP your email marketing cold... and how to fix it yourself."
= Previous Issues Featured [access info below]:
"Proven methods to automate daily tasks to save time
and how to use these savings to increase profits..."
+ Special "Blogging for Dollars" - Learn how to
as a new person or expert you can capture big money
on this hot trend right now.
"Building your website[s] to attract and create repeat
visitors to create new and ongoing sales, how to
retain customers and get even more customers now."
"Links... Links... Links... and tracking. Understanding the
true power of the internet and how to use it to your
advantage on a daily basis to create traffic, sales
and profits while reducing costs..."
================================================================
- How to get more traffic and profits now and in the future
without spending ad dollars in less than 15 minutes -
Find out how to reach millions of internet users by
posting your classifieds ads to 1000s of websites
in only minutes plus automate "getting the word out" to 1000s
of more websites - all types - that are setup to help
you advertise and promote your website[s] at no cost to you
plus automate all your marketing now in less time, while
reducing costs at the same time - quickly and easily...
To learn more now go to:
http://befreenewsletters.becanada.com/?5&&*FBE30&&
================================================================
Sections:
----------
[1] - Welcome to Issue #31 !
- What is in this issue, and up and coming...
- New Internet Marketing Links Section
- Six new resources sections added to the 100,000 online
marketing resources center by Becanada!
- New Internet Marketing "Know How" Search Engine.
By Becanada
- 125+ Newest Free Classifieds since last issue listed plus
over 200 more listing, and lists to 1000s more...
[with real time updates of new sites!]
- New Internet Marketing Center Newsletters Added to Learning Engine.
- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!
[L] List of links to automate all forms of internet marketing
and internet business, and general internet activities
- including advertising, marketing, follow up, websites
tools, internet surfing, leads generation and more...
[2] Guest Article #1:
"Click Fraud: The Ugly side of the Paid Advertising on
pay per click search engines and what you can do to
detect it, fight it and win - in two ways... plus
increase your profits."
By David Belton, Editor BFMNL
[3] Guest Article #2:
"Pay Per Click To Guarantee Targeted Traffic!"
By Steve Nash
[4] Guest Article #3:
"Technology Predictions for 2006 and Reflections for 2005"
S. Housley
[5] Guest Article #4:
"How to Quickly Gain Traffic to Your New Web Site"
By Herman Drost
- F-re-e places, tools and resources to promote your website.
Including new sites you can promote your website[s] at.
- Over 200+ New Classifieds Websites Listed, 60 new sites
since last issue & listing of all sites.
____________________________________________________________________
Who is protecting your website and profits while you sleep?
No website can afford to be down and/or slow loading anymore...
Why settle for slow loading sites that kill profits and/or
banner ads that steal sales? Get Website Hosting and/or hosting
services/software - with all the tools, resources and more
included to make your website[s]'s success a sure thing
rather than a "maybe"...
To learn more go to:
http://www.best-host.com/?*freebmic*FBE30
____________________________________________________________________
[1] Welcome to a new issue!
Forward from the Editor...
____________________________________________________________________
From: David Belton, CEO Becanada,
David Belton Software Enterprises INC
Editor Becanada Free Internet Marketing Newsletter
April 27 2006 , 9:30 AM
Welcome to a new issue!
We would like to sincerely welcome you to a new issue of
the BECANADA Free Internet Marketing newsletter.
Also, we have added a new section "Internet Marketing Links"
that contains all kinds of links to top sites and tools
that help marketers new and experience save time, effort,
money and automate many tasks to help increase the bottom
line day in and day out.
We have received lots of top quality articles and training tips
that will be collated and released over the upcoming newsletters.
Let's all make 2006 a great year online!
In every issue you will find hot tips, tricks, free downloads,
resources and articles to help you marketing online more
effectively than ever before!
We have an extra special update on new stuff about to be
released from Becanada that will positively affect
all aspects of your internet marketing, website sales,
and internet browsing in general - see below
for more details now...
In this issue we feature a special issue all about
"Pay per click Search Engines - Myths, Successes and
detecting fraud - a how to guide to success using
these sites to generate sales without loosing your shirt."
with four guest authors covering various parts of this
very important part of your website[s].
I wrote the first article about this subject because of my
intimate knowledge of it learned through hard... ummm...
EXPENSIVE experience with the goal to help you safeguard your
advertising dollars now and into the future.
Success in business online is a series of steps, done in order
and fine tuned constantly as market conditions change as
you aspire to attain your goals. Understand that success online
requires that you will always be in the process of fine
tuning your website[s], marketing and traffic generation.
You only fail if you give up. Never give up.
The only difference between you and a millionaire is time,
effort and attitude. This issue ... use those tips,
make changes and get results!
= Next Issue will feature:
"The Secrets of Successful Email Marketing and follow up PLUS the
hidden systems that web hosts use to control and in some cases
STOP your email marketing cold... and how to fix it yourself."
New Internet Marketing "Know How" Search Engine!
By Becanada
Now search top authors and newsletters online - learn internet
marketing in only minutes... click on "SEARCH ALL RESOURCES"
at the lower left of your screen to access.
Every week NEW CONTENT is added.
Visit often.
- Six new resources sections added to the 100,000 online
marketing resources center by Becanada!
Click on "resources center" at access these new sections.
Included are top marketing resources, ad copy articles,
search engine training links, and much more...
- New Sites, and New Online Newsletter Systems.
We have just upgraded our online listings on new and current
issues of Free Becanada Marketing Newsletter, Isell Marketing
Newsletter and Cashlinks - you can now view all must
faster and easier online.
There is tons of information for everyone trying to
make money online and market online...
JUST ADDED:
You can now specify to search all sections or just particular
newsletters and now all Internet Marketing Center Articles [over 90!]
Please see all sections to see just how fast you can
increase your "bottom line" in less time the easy way today!
Plus there will be links to top "How To" websites covering
all the most important methods [including tools] to help
you marketing online faster than ever before.
Becanada has been online for almost 9 years now and we would
like to share our insights and those of other top
internet marketers with you on a regular basis.
Welcome and enjoy!
Also, as part of our regular feature we have over 100
new F-ree classifieds website waiting for you to post
your ads - promote your business now!
Yours Truly,
David Belton , CEO BECANADA
Editor
Becanada Free Internet Marketing Newsletter.
Copyright 1996 - 2006.
____________________________________________________________________
>>> Do it right the first time and get into profit now!
Want to learn how to market online, save time, and do it
right the first time without all the headaches? Go to:
http://befreenewsletters.becanada.com/?0
____________________________________________________________________
-----------------------------------------------------
- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!
-----------------------------------------------------
You can get free information from top online marketers
today by joining Becanada's other free newsletters
and announcements services.
Including Cashlinks Newsletter, and Free Internet Marketing
Newsletter and more...
Every week get the top information from top online marketers.
Unsubscribe at any time.
Go to:
http://befreenewsletters.becanada.com/?8&&&&
Click on Newsletter, Free Newsletter and see other links
on the main home page for additional free information sources
to aid you in increasing your results from online
internet marketing.
Also see:
http://www.becanada-isell.com/?
for the ISell Free Download and training newsletter.
____________________________________________________________________
>>>> Put your results into overdrive starting today! <<<<<
Learn all the tips, secrets, and insider information
you need to mar-ket online - save time and money and
increase your s.a.les, tra.f.fic and leads generation...
to learn more, go to this website:
http://befreenewsletters.becanada.com/?0
____________________________________________________________________
____________________________________________________________________
[L] List of links to automate all forms of internet marketing
and internet business, and general internet activities
- including advertising, marketing, follow up, websites
tools, internet surfing, leads generation and more...
____________________________________________________________________
____________________________________________________________________
This special section is broken up into different parts. Internet
Marketing contains links to sites to help you learn marketing online.
Internet Tools lists tools to automate advertising, getting the
word out, and other automation tools. Website Marketing lists
specific links to sites to help with website tasks. Finally
General Internet Automation has links to enhance all your internet
marketing tasks. Each link has a brief summary of the site ; visit
each site for more information.
....................................................................
Internet Marketing:
....................................................................
Insider Secrets to Internet Marketing - learn
everything from A to Z about internet marketing:
http://mt.becanada.com/?
Learn how to capitalize on Ebay and over 120 million visitors
a day and use this to aid your business' profits now:
http://www.auctiontips.com/t.cgi/8549
Secrets to their Success Newsletter - top
newsletter where successful internet marketers
tell it like it is:
http://dynamic.secretstotheirsuccess.com/t.cgi/8549
E-Mail Marketing explained - everything you need
to know including headlines, subject lines and
days of the week best to email and those to avoid:
http://www.marketingtips.com/emailsecrets/t.cgi/8549/
....................................................................
Internet Tools / Advertising Automation:
....................................................................
Get the word out to 1000s of websites the are
there to help you market your website at no cost:
http://power.becanada.com/?
Submit your website[s] to search engines and
get a top page ranking:
http://powersearch.becanada.com/?
Automate email newsletters, sending follow ups
and many other email tasks from your desktop:
http://www.mail-loop.com/?
....................................................................
Website Marketing:
....................................................................
Automate leads generation / provide a classifieds service [free or
paid] at your website today:
http://www.becanada-isell.com/?
Get help promoting your website and automate that process now
and get an army of affiliates now:
http://replicate.becanada.com/?
Use classifieds, search engines and ffa listings to generate
sales leads for your business / website now:
http://www.becanada-lsn.com/?
....................................................................
General Internet Automation:
....................................................................
Automate all your surfing, shopping and searching today, in
less time the easy way... save 100's of hours now:
http://powerbrowser.becanada.com/?
================================================================
[2] Guest Article #1:
"Click Fraud: The Ugly side of the Paid Advertising on
pay per click search engines and what you can do to
detect it, fight it and win - in two ways... plus
increase your profits."
By David Belton, Editor BFMNL
================================================================
FACT: Between 30% and 60% of pay per click search engine
advertising clicks are FALSE.
It's a sobering thought ; especially if you spend 100s, 1000s or
10 of 1000s plus dollars a month online adverting your business.
But there is something you can do about it ; and even profit
from too.
Let's start with the "ugly":
-----------------------------
The first question that must be addressed is where are these
false clicks coming from and why.
Before the days of "pay per click search engine advertising" ; there
was only free search engine listings. You would never have run into
the problems that face advertisers today because there was
no benefits to be had FOR THIRD PARTIES.
In this case the third parties that benefit are both the suppliers
of the traffic and the affiliates of these companies. And yes,
even your competition.
Does that mean all pay per click search engine clicks are false?
Absolutely not.
What it means is that you as the advertiser must choose a company
with fraud protection AND a system to re-imburse you in case
of fraud.
But sadly today ... that is not enough.
You see as a pay per click search engine advertiser myself I am
painfully aware of how much fraud costs. I come from a "day"
before pay per click search engines ; in fact from a day where
there was only 5 search engines in existence.
Yes... I am a "Senior Netizen".
But all kidding aside; this is a serious matter.
In order to win this battle ; protect your investment in paid
advertising and actually use pay per click search engine advertising
one must understand the problem.
In order to do that you must understand how SOME companies
protect you and the short comings of each method of protection.
Here is a small list ways you are protected:
1 - No repeat clicks.
2 - No repeat clicks from the same person in 24 hours.
3 - Certain IP numbers are blocked.
4 - Certain types of clicks THAT ARE NOT clicks are detected.
5 - Internal review of clicks on a keyword or phrase.
For security reasons I will not go into detail on how these
work. Frankly I have paid for that many times over as it stands
now with wasted ad dollars. However as a browser and internet
systems application programmer I have an intimate knowledge
of this subject.
As you can see above "fraud protection" stops basically as
soon as the "click" - if you will - leaves the "pay per click
advertisers website"... and that is the problem.
Most fraud is caused by huge "click farms" that can fool
the advertiser's fraud protection systems. "Click farms" are
run by AFFILIATES of the advertiser group... every click the "farm"
creates puts money in their pocket, and in the pocket
of the pay per click advertising company.
There is a lot more to how "click farms" operate ; but again
I will not publish that information here.
There are also other ways to create "fraudulent" clicks ;
but the gist of the matter is they can all be detected
the same way.
And yes, your competition can click on your ads too... costing
you as low as a penny a click to several dollars a click.
Bottom line... A VERY bad situation for you and me.
Our pockets get hit AND we make no money either - a double
hit on our business enterprises and it's profits.
Before I talk about a solution ; let's address the issue directly.
Are major pay per click engines aware of this problem?
Yes.
Are they doing something about it?
To a point. They need affiliates to supply traffic.
Affiliates want compensation.
Do they re-imburse you in the case of fraud?
Yes. I can attest to this.
Major companies even have "cash reserves" to pay back
advertisers in the case[s] of fraud.
You have to understand that in today's world pay per click
advertising is measured in BILLIONS of dollars. Because
this is such a huge number... it is ripe for explosion and
it is very easy relatively speaking to commit click fraud.
Personally I have DROPPED several pay per click advertising
companies because so many clicks - percentage wise, were
either fraudulent and/or of "little value".
Regardless of what you call it ; it costs you money with
no return on your investment.
Now that the problem is laid out... how does one going
about detecting it and fighting it?
One method is to calculate the return on your investment.
If you invest $50 in clicks in the keyword "software", and you
make $100 in sales ; then you are making $50 and your initial
investment back.
But there is a problem with this logic... consumer buying
patterns are erratic.
You could spend $50 a month on the keyword "software" for
3 months and make no sales... and then on the fourth month
make 2, 3, 5 or more sales... then make 2 the next month and
5 the month after that...
In order to ascertain the "fraudiness" of a keyword or phrase
AND/OR the "value" of it you have to do something different.
To be clear - we are actually going to be doing TWO important
tasks:
One - Determining if the traffic to this keyword is fraudulent.
Two - If it's not, we will be able to determine how much this
keyword is worth in terms of "value".
Let's start with Fraud detection.
As noted above, fraud protection ends with the "click" leaving
the pay per click engine's site and going to your website[s].
Actually determining if the click is fraudulent OR "valuable"
is based on the same information - does the "click" visiting
your website DO ANYTHING - and how long do they "stay" and
so on.
Remember ; once a click is REGISTERED, you are instantly debited.
A fraudulent "clickster" only clicks on links ; "they" do not
visit websites, click on links at a website, buy anything
and do not stay for more than a second or two.
You are right - TRACKING is the key to both fraud protection
AND determining the value of a "click" after a "click" leaves
the pay per click search engines website.
First, lets tackle fraud protection:
--------------------------------------
A "click farm" or "clickster" will generate a lot of fraudulent clicks
on your keyword[s] or phrases. Usually the keywords or phrases will
be very common [lots of clicks normal] and/or high value clicks costing
you a buck or more per click.
In the former, you will receive lots of clicks ; but very few "real"
clicks. In the latter you will receive fewer clicks ; but a lower
percent will be false due to higher click value.
Example:
"Software" is a keyword that gets millions of clicks per month.
Let's say your ranking is #20, and this costs 10 cents per click.
Because the word is so common it is easy for 30/100 clicks to
be fraudulent.
"Website Hosting" is another common phrase, but VERY expensive.
Clicks can cost $2, $5, even $10 per click. Even if only 1/10 clicks
were fraudulent ; it would be enough to cost you a lot AND for the
fraudulent "clickster" to make good money.
We know that fraudulent clicks will not purchase anything, click
on any links at your website[s] [really, there is no point right?],
and not stay longer than a second or two.
Now you know how to detect them.
Second, How to Evaluate the "value of a click"
---------------------------------------------
The value of a click is determined by the cost of the click,
how long they stay, which pages they view and ultimately
if they purchase a product or service.
And of course, if they return later or again and again.
This information IS GOLD. Although this sounds simple, it would
require a whole article to explain this part alone.
[which I will provide in a future newsletter soon]
It should be noted that determining the value of a click
is a universally important task that applies to ALL traffic
that visits your website[s].
Bottom line, fraud protection comes down to tracking the source
of the click, and what the click does at your website[s] and
evaluating this information.
The information you need , depending on the logs your website
hosting provides , will be there to both determine if a click
is fraudulent and the value of each click.
These are called visitor logs, hit logs, referral logs, and
so on.
I know... that is the hard way. There is an easier way coming
soon... watch for details on this.
We use a special in-house system at our website[s] which we will
be making available shortly to the public designed specifically
to stop and report fraud and auto-evaluate the value of a click.
Every click, every visit - in real time.
This system and the data it generates and tracks has been used
to successful prove fraud and get refunds from pay per click
companies. It has also proven invaluable in fine tuning traffic
itself, keywords, and other advertising - reducing ad budgets
and increasing the profit ratio per click received.
How to Fight Click Fraud:
-------------------------
Now that you know what causes it and how to detect it AND prove
it ; you can fight it.
You are armed with knowledge - literally.
If you suspect click fraud on a keyword or phrase you can:
1 - Deactivate that keyword/phrase.
2 - Bring it to your pay per click engines' attention.
3 - Request a refund on clicks on that keyword/phrase.
Here is a real easy way to determine if the clicks from a keyword
or phrase are fraudulent - lower your bid. If you do and get the same
number of clicks - then it is almost GUARANTEED the keyword or
phrase is fraudulent.
Remember... other advertisers also using the same keyword/phrase
will ALSO likely be suffering the same abuse you are... and this
is easily traceable - this tip is leverage, use it.
Another method ; if you notice a sudden UNEXPLAINED jump in
clicks on a particular keyword or phrase with no jump in sales /
results.
So take action and protect yourself and your business today.
Doing so will increase your profits and lower your advertising expenses.
PS: Watch for information how to automate fraud detection and evaluation
of "click value" shortly in real time.
David Belton
CEO BECANADA, BFMNL , and other internet properties.
Becanda.com , Best-Host.com, Becanada-Isell.com
DAVID BELTON Software Enterprises INC
Copyright 1996-2020.
================================================================
[3] Guest Article #2:
"Pay Per Click To Guarantee Targeted Traffic!"
By Steve Nash
================================================================
The days of free search engine traffic are over!
(And the reign of cheap search engine traffic has begun!)
Okay, that may not be quite the case *yet*, but you really
do have to work hard (or pay someone to work hard), to even
get close to guaranteeing a top 10 position on search
engines like Google.
Pay-Per-Click search engines, however, offer the promise of
guaranteed visitors, for the keywords of your choice.
Choose to pay per click wisely!
There are literally hundreds of pay-per-click search engines
available for you to spend your money. Only a few can
guarantee targeted visitors to your site, though. I've
listed the best pay-per-click search engines below.
=> SIGN-UP WITH THESE POPULAR PAY-PER-CLICK SEARCH ENGINES
* OVERTURE
Overture (formerly GoTo) is the original (and most popular)
pay-per-click search engine.
Overture is also one of the most expensive, and competitive.
A quotation taken from their sign-up page:
"A $50 initial deposit is non-refundable and will be
applied to click-throughs or to the minimum monthly
spend. Each account has a $20 minimum monthly spend.
There is a minimum bid requirement of $0.10 per click-
through."
Overture do have tough anti-fraud measures in place - always
evolving, obviously - so there is far less chance of
receiving so-called 'bogus clicks' using Overture.
And Overture has an impressive search engine reach, with its
results found in "Sponsored Listings" in many search
engines.
You can currently choose from Fast Track or Self Serve sign-
up options.
Verdict: If you're serious about generating targeted traffic
to your site, but less bothered about minimum (or maximum!)
bid amounts etc. then you should consider signing-up with
Overture.
Overture - http://www.overture.com
Overture UK - http://www.uk.overture.com
* ESPOTTING
Espotting is the self-proclaimed #1 pay-per-click search
engine in Europe. Its results appear on many major search
engines as well as well as thousands of relevant smaller
sites too
This is what is says at Espotting UK's sign-up page:
"Espotting Media can help you access targeted leads from
72% of the UK's online population... By ensuring that
your listings appear within our top 3-5 search results,
you will benefit from highly targeted leads from Yahoo!
Europe, Lycos, Kelkoo and Netscape and many more. "
It offers a Gold, Silver and Bronze service depending on how
'hands-on' you want to be with your pay-per-click campaign
(and how much money you want to spend!).
Verdict: A serious contender in Europe, worth considering.
Espotting - http://www.espotting.com
* GOOGLE ADWORDS
Even Google operate a pay-per-click search engine.
Called Google AdWords, results appear on the Google search
engine itself, as part of the search engine listings (right
hand side).
Results also appear as part of AOL and Yahoo!'s searches and
other major content providers. Though this might change
soon.
And, with it's recent launch of Google AdSense, Google
AdWords now appear on minor, but still relevant, content
sites.
Unlike other pay-per-click search engines, Google AdWords
doesn't always list the highest bidded term first (see BID,
BID, BID below for details). In Google's words:
"Getting great results in AdWords doesn't necessarily
mean spending a lot either. The AdWords system rewards
the best-performing ads."
Verdict: Definitely consider signing-up to Google AdWords,
but learn how to make the most of your AdWords campaign
first via a suitable tutorial or learning resource!
Google AdWords - https://adwords.google.com/
=> OR VISIT THESE LINKS
There are other pay-per-click search engines worth
considering. All of the pay per click search engines listed
below have considerable reach, and can guarantee visitors to
your site (often at a much cheaper cost than Overture etc.)
o http://www.FindWhat.com
o http://www.kanoodle.com
o http://www.xuppa.com/ (formerly Bay9)
o http://www.7search.com
o http://www.epilot.com/
o http://www.goClick.com
o http://www.Ah-Ha.com
o http://www.onesearch.com
o http://www.NetFlip.com
=> THEN BID, BID, BID!
Using Overture as an example here, making a bid is simply a
matter of choosing the following:
* keyword
* title
* description
And as Overture recommends on its site, always repeat the
keyword in both the title and description to improve your
chances of a click. Overture also comes with a keyword
suggestion tool, available to Overture advertisers only.
Choosing your keywords, and the amount you are willing to
bid is also simple, but can take a lot of time.
This is because you need to research suitable in-demand
keywords, that cost little. Solutions to this problem
include using the paid-for version of Wordtracker - the
excellent keyword suggestion tool allows you to brainstorm
good keywords, and determine the current cost of the top 20
bids. You might also want to use bid management software.
Wordtracker
- http://www.wordtracker.com
Example of bid management software for Overture
- http://www.ppcmanagement.com/
=> BUT BID CAREFULLY!
Make sure you don't spend too much money.
Clicks can add up quickly. It's probably worth investing in
some kind of bid management software, or at least worth
using the in-built bid management provided by search
engines
like Overture.
Remember, you ONLY want your prospective customers to click.
And you must know the value of your visitor! (A rough guide:
Value = average earnings / average unique visitors .)
Try and make sure that the cost of a click never exceeds
this 'value' of a visitor.
One successful strategy is to bid low on many listings.
=> READ MORE...
You can find out a great deal more about pay-per-click
search engines from this excellent resource.
http://www.PayPerClickSearchEngines.com/
And the online version of this article contains a variety
of sign-up offers for some of the search engines listed, as
well as details of Google AdWords learning resources.
http://howipromotemywebsite.com/pay-per-click
----------------------------------------------------
STEVE NASH is the author of the ebook: "3 Super-Tips To
Build, Promote And Profit More From Your Website." Download
your free copy now! http://www.wise-buys.info/bonus.shtml
HIS BEST TIP? Use Site Build It! to develop a profitable
business online! Learn more, here! http://site-buildit.com
================================================================
[4] Guest Article #3:
"Technology Predictions for 2006 and Reflections for 2005"
S. Housley
================================================================
2005 literally took the world by storm. The tragedies of the
Asian Tsunami, the Hurricanes that blew through the US Gulf
Coast and the earthquakes that swallowed parts of Pakistan
have left an indelible mark on 2005. While mother nature
cast a shadow on 2005, it was technology that delivered the
impact that resulted in a huge outpouring of donations. The
world was touched by the human element seen real-time in
pictures and videos. Today's technology was able to deliver
the graphical grittiness that portrayed the nightmares
occurring half a world away.
Technology is usually thought of as impersonal, but
something needs to be recognized; without technology the
personal elements of the 2005 tragedies would not likely
have been conveyed to the extent and timeliness they were.
Reflecting on 2005 and looking forward to 2006, technology
will undoubtedly continue play a significant role in the
future both on a personal and impersonal level.
In 2005 Blogs gave birth to splogs, where senseless web
scrapers generated massive amounts of senseless content.
Spam reached a whole new level, right along side the ethical
debate of content scraping. Copyrights have been stepped on
and I foresee a new host of tools that will emerge to
protect content.
SPAM and phishing scams were easier to recognize, but to
their credit, spammers showed off their creativity, finding
additional channels to inundate. From splogs to forum spam,
2005 tech users saw spam as one of life's continued
annoyances. Looking into a crystal ball, I fear that social
bookmarking will become the spam vehicle of 2006, weakening
the value of a collective voice.
Sadly the blog saturation has resulted in web clutter. Due
to increased competition and vast quantities of blogs on
free hosted blog networks services, bloggers competing for
audiences and web traffic will result in significant
abandoned content, cluttering the web with useless
ramblings. The ease of blogging that resulted in saturation
will be its downfall. Credibility will again become
important. Journalist, who have suffered from the
blogosphere in 2005, will have a reprieve as credibility
becomes an issue for bloggers. In 2006 web surfers are going
to look for multiple sources to confirm facts, and rely on
reliable respected sources, community content, and
collaboration like Wikipedia is going to suffer and become
less relevant in 2006. While Wikipedia scores well in
search, it does not perform as well with accuracy. The
Wikipedia community is haunted by spam and like DMOZ, it's
success will be its downfall. The relevance of successful
community wiki's will fade in 2006.
Cell phones have become personal homing devices, and it is
near impossible to locate a cellular phone that is not
capable of manipulating or taking photos, videos, graphics
and text messages in addition to the traditional voice
calls. It is likely the PDA will become extinct in 2006, as
travelers move to a single multifunction device. In 2007 MP3
players will likely be a common feature of cell phones.
Wireless growth is still worth noting, as it has moved from
hotspots, to hot zones, to hot cities. Philadelphia and San
Francisco are leading the way as wireless cities in 2006.
What is in store for 2006? Privacy is a hot topic that is
not going to disappear. Google and the US Government are
battling a Big Brother image. Data mining has made the
collection of data meaningful. Anti-Google sentiment is
growing. Google has fallen from grace, while Google has made
friends on Wall Street, it has disappointed surfers who have
turned to Yahoo and MSN in growing numbers. 2006 will likely
result heat up the search engine war with MSN and Yahoo
scrambling for marketshare and Google walking a tightrope
with privacy advocates on one end and monopoly theorists on
the other end.
Google wants to make money, and like it or not data, is a
commodity. Google will likely use the data from their
various ventures to develop new technologies and personalize
content. Conspiracy theorists believe that the Google's
aggregate data will also be used to optimize the fees
charged for pay-per-click, influence organic ranking, or
worse yet, sold.
Google's growth will continue to motivate privacy advocates
and those in the technology field behind the Attention
Truste movement, to work together, to improve how personal
information and subscription information is used online. I
expect we will see a lot of energy and effort in this area.
Personalized content will be a buzz word for 2006. Whether
it is users selecting Podcasts, iTunes, or purchasing Amazon
recommendations the web is learning how to cater content
based on user selections and choices. Web surfers see
personalized content as regaining control of what they want
to watch, see, or listen to. From Tivo to podcasting, users
are taking back control. Yet when the web serves content
that is based on past surfing habits, who is really in
control?
In 2005, marketers were told in no uncertain terms, if they
are not using syndication and RSS, they will not survive.
Well, they have one more chance to get it right. In 2006,
marketers must use RSS as an alternative communication
channel. It will no longer be cutting edge, it will be a
must to survive. Web surfers no longer expect to provide
personal information (an email address) for marketing
materials, they expect to have a choice about how they wish
to receive the content.
Vendors selling through affiliate programs lost ground in
2005. Publishers found the easy money of pay-per-click
advertising not fraught with the inherent problems of
affiliate tracking and cookie-killers. The increase in
click-fraud and content scraping on AdSense sites will even
the playing field and make affiliate programs more
attractive in 2006.
The world is getting smaller, and technological advancements
has not only brought us tragedy, but also has opened doors
and the global market is now a viable option for small
businesses. I believe the globalization trend will continue
in 2006.
Top 10 Winners Predicted for 2006:
Cyber Security
VOIP
Attention Data
RSS/Syndication
Copyprotection
Credibility
Privacy
Alternative Energy (reusable fuel, clean energy)
Content Filtering
VideoTunes (iTunes with Video)
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
================================================================
[5] Guest Article #4:
"How to Quickly Gain Traffic to Your New Web Site"
By Herman Drost
================================================================
The problem with a new site is that it often takes a long
time before it is indexed by the search engines. This means
you are missing out on getting traffic and making sales.
Google places new sites in the "sandbox" which means
they are on "hold" for a period of time before they rank.
Here are some ways to generate immediate traffic to your
web site:
1. Start a PPC (pay per click) campaign – you can begin a
Google Adwords campaign and start generating visitors the
same day you set it up. Of course it is going to cost you
some money but you can set a limit for how much you wish to
spend. You will soon get a good idea what keywords produce
the most clicks for your ads. You can incorporate these
keywords in your site when you optimize it for the search
engines.
While you run your PPC campaign get busy with preparing
your site for the main search engines. Once you have been
indexed by the main ones such as Google, Yahoo and MSN and
start moving up in rankings, you can scale back the amount
you spend on Google Adwords. Your goal is to eventually
rank high enough that you won’t have to use PPC anymore
because you are getting enough visitors.
2. Optimize your site for the search engines – the keywords
that generated the most clicks from your PPC campaign,
should be included in your web pages. Research alternative
keywords using utilities such as Wordtracker or the
Overture Suggestion Tool. You can determine the popularity
of those keywords by seeing how many Google Adword
campaigns are running. You accomplish this by entering the
keyword or keyword phrase in the Google search engine and
see how many ads appear on the right hand side of the page.
If there are a lot, that means the keyword you chose is
very popular and in high demand.
Integrate a few of your best keywords within the text on
each of your web pages. The home page should contain the
keywords which have the highest demand (most searches) with
the least number of competing web sites. Then proceed with
the other pages in descending order of keyword popularity.
Make sure you also include these keywords in your meta
tags, title, h1-h3 tags, links and file names. Don’t overdo
it for you may get penalized for spamming the search
engines.
3. Increase link popularity – this refers to how many
external and internal links are pointing or linking to any
particular page. External links include those that come
from web sites other than your own whereas internal links
are those that come from within the same domain name. Link
popularity is not based on the "quantity" of links but the
"quality" of those links as well. Therefore increasing link
popularity does not necessarily require having a large
number of links pointing to your site but rather a good
number of quality links.
4. Submit to the top search engine directories – many of the
top directories have good link popularity that can be
passed on to your site. They also have specific category
pages that are related to the nature of your site. The
major directories include The Open Directory, Yahoo and
Zeal.
The Open Directory is one of the largest that is still
free, however it can take months or even years to get
listed. If you become an editor for Zeal you can get your
site listed free. Yahoo costs $299.00/year to be included.
It is worth it if you can afford it.
Here’s a couple of articles on how to properly submit your
site to the search engine directories:
http://www.searchrank.com/resources/art007.htm
http://www.searchrank.com/resources/art015.htm
5. Submit to specialty search engine directories – you may
wonder why I haven’t mentioned submitting to the major
search engines. When you work on building the link
popularity of your site, it automatically places you in the
main search engines. Once you have submitted your site to
the main directories, find specialized directories related
to your business. Here’s a good resource:
http://searchenginewatch.com/links/article.php/2156351
You can also research the link partners of your
competitors’ sites by entering your favorite keyword in the
search engines. Once you have found a number of top ranked
sites, download the Google toolbar and check their back
links. This can save you a lot of time researching other areas
to find quality links.
Once your site been indexed by the search engines and
included in the directories, focus on adding more content
and continue building your link popularity. This will help
you to maintain and/or increase rankings with the result
of gaining more traffic to your new web site.
******************************************************************
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com. Affordable
Web Site Design and Web Hosting. Subscribe to his
“Marketing Tips” newsletter for more original articles.
mailto:subscribe@isitebuild.com. You can read more of
his in-depth articles at: http://www.isitebuild.com/articles
******************************************************************
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- Your BECANADA Free Internet Marketing Newsletter
April 2006, Issue #31
Over 7000 members worldwide.
= Special Issue:
"Pay per click Search Engines - Myths, Successes and
detecting fraud - a how to guide to success using
these sites to generate sales without loosing your shirt."
= Next Issue will feature:
"The Secrets of Successful Email Marketing and follow up PLUS the
hidden systems that web hosts use to control and in some cases
STOP your email marketing cold... and how to fix it yourself."
= Previous Issues Featured [access info below]:
"Proven methods to automate daily tasks to save time
and how to use these savings to increase profits..."
+ Special "Blogging for Dollars" - Learn how to
as a new person or expert you can capture big money
on this hot trend right now.
"Building your website[s] to attract and create repeat
visitors to create new and ongoing sales, how to
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"Links... Links... Links... and tracking. Understanding the
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================================================================
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reducing costs at the same time - quickly and easily...
To learn more now go to:
http://befreenewsletters.becanada.com/?5&&*FBE30&&
================================================================
Sections:
----------
[1] - Welcome to Issue #31 !
- What is in this issue, and up and coming...
- New Internet Marketing Links Section
- Six new resources sections added to the 100,000 online
marketing resources center by Becanada!
- New Internet Marketing "Know How" Search Engine.
By Becanada
- 125+ Newest Free Classifieds since last issue listed plus
over 200 more listing, and lists to 1000s more...
[with real time updates of new sites!]
- New Internet Marketing Center Newsletters Added to Learning Engine.
- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!
[L] List of links to automate all forms of internet marketing
and internet business, and general internet activities
- including advertising, marketing, follow up, websites
tools, internet surfing, leads generation and more...
[2] Guest Article #1:
"Click Fraud: The Ugly side of the Paid Advertising on
pay per click search engines and what you can do to
detect it, fight it and win - in two ways... plus
increase your profits."
By David Belton, Editor BFMNL
[3] Guest Article #2:
"Pay Per Click To Guarantee Targeted Traffic!"
By Steve Nash
[4] Guest Article #3:
"Technology Predictions for 2006 and Reflections for 2005"
S. Housley
[5] Guest Article #4:
"How to Quickly Gain Traffic to Your New Web Site"
By Herman Drost
- F-re-e places, tools and resources to promote your website.
Including new sites you can promote your website[s] at.
- Over 200+ New Classifieds Websites Listed, 60 new sites
since last issue & listing of all sites.
____________________________________________________________________
Who is protecting your website and profits while you sleep?
No website can afford to be down and/or slow loading anymore...
Why settle for slow loading sites that kill profits and/or
banner ads that steal sales? Get Website Hosting and/or hosting
services/software - with all the tools, resources and more
included to make your website[s]'s success a sure thing
rather than a "maybe"...
To learn more go to:
http://www.best-host.com/?*freebmic*FBE30
____________________________________________________________________
[1] Welcome to a new issue!
Forward from the Editor...
____________________________________________________________________
From: David Belton, CEO Becanada,
David Belton Software Enterprises INC
Editor Becanada Free Internet Marketing Newsletter
April 27 2006 , 9:30 AM
Welcome to a new issue!
We would like to sincerely welcome you to a new issue of
the BECANADA Free Internet Marketing newsletter.
Also, we have added a new section "Internet Marketing Links"
that contains all kinds of links to top sites and tools
that help marketers new and experience save time, effort,
money and automate many tasks to help increase the bottom
line day in and day out.
We have received lots of top quality articles and training tips
that will be collated and released over the upcoming newsletters.
Let's all make 2006 a great year online!
In every issue you will find hot tips, tricks, free downloads,
resources and articles to help you marketing online more
effectively than ever before!
We have an extra special update on new stuff about to be
released from Becanada that will positively affect
all aspects of your internet marketing, website sales,
and internet browsing in general - see below
for more details now...
In this issue we feature a special issue all about
"Pay per click Search Engines - Myths, Successes and
detecting fraud - a how to guide to success using
these sites to generate sales without loosing your shirt."
with four guest authors covering various parts of this
very important part of your website[s].
I wrote the first article about this subject because of my
intimate knowledge of it learned through hard... ummm...
EXPENSIVE experience with the goal to help you safeguard your
advertising dollars now and into the future.
Success in business online is a series of steps, done in order
and fine tuned constantly as market conditions change as
you aspire to attain your goals. Understand that success online
requires that you will always be in the process of fine
tuning your website[s], marketing and traffic generation.
You only fail if you give up. Never give up.
The only difference between you and a millionaire is time,
effort and attitude. This issue ... use those tips,
make changes and get results!
= Next Issue will feature:
"The Secrets of Successful Email Marketing and follow up PLUS the
hidden systems that web hosts use to control and in some cases
STOP your email marketing cold... and how to fix it yourself."
New Internet Marketing "Know How" Search Engine!
By Becanada
Now search top authors and newsletters online - learn internet
marketing in only minutes... click on "SEARCH ALL RESOURCES"
at the lower left of your screen to access.
Every week NEW CONTENT is added.
Visit often.
- Six new resources sections added to the 100,000 online
marketing resources center by Becanada!
Click on "resources center" at access these new sections.
Included are top marketing resources, ad copy articles,
search engine training links, and much more...
- New Sites, and New Online Newsletter Systems.
We have just upgraded our online listings on new and current
issues of Free Becanada Marketing Newsletter, Isell Marketing
Newsletter and Cashlinks - you can now view all must
faster and easier online.
There is tons of information for everyone trying to
make money online and market online...
JUST ADDED:
You can now specify to search all sections or just particular
newsletters and now all Internet Marketing Center Articles [over 90!]
Please see all sections to see just how fast you can
increase your "bottom line" in less time the easy way today!
Plus there will be links to top "How To" websites covering
all the most important methods [including tools] to help
you marketing online faster than ever before.
Becanada has been online for almost 9 years now and we would
like to share our insights and those of other top
internet marketers with you on a regular basis.
Welcome and enjoy!
Also, as part of our regular feature we have over 100
new F-ree classifieds website waiting for you to post
your ads - promote your business now!
Yours Truly,
David Belton , CEO BECANADA
Editor
Becanada Free Internet Marketing Newsletter.
Copyright 1996 - 2006.
____________________________________________________________________
>>> Do it right the first time and get into profit now!
Want to learn how to market online, save time, and do it
right the first time without all the headaches? Go to:
http://befreenewsletters.becanada.com/?0
____________________________________________________________________
-----------------------------------------------------
- Learn more for free : Free Newsletters By Becanada
Subscribe instantly!
-----------------------------------------------------
You can get free information from top online marketers
today by joining Becanada's other free newsletters
and announcements services.
Including Cashlinks Newsletter, and Free Internet Marketing
Newsletter and more...
Every week get the top information from top online marketers.
Unsubscribe at any time.
Go to:
http://befreenewsletters.becanada.com/?8&&&&
Click on Newsletter, Free Newsletter and see other links
on the main home page for additional free information sources
to aid you in increasing your results from online
internet marketing.
Also see:
http://www.becanada-isell.com/?
for the ISell Free Download and training newsletter.
____________________________________________________________________
>>>> Put your results into overdrive starting today! <<<<<
Learn all the tips, secrets, and insider information
you need to mar-ket online - save time and money and
increase your s.a.les, tra.f.fic and leads generation...
to learn more, go to this website:
http://befreenewsletters.becanada.com/?0
____________________________________________________________________
____________________________________________________________________
[L] List of links to automate all forms of internet marketing
and internet business, and general internet activities
- including advertising, marketing, follow up, websites
tools, internet surfing, leads generation and more...
____________________________________________________________________
____________________________________________________________________
This special section is broken up into different parts. Internet
Marketing contains links to sites to help you learn marketing online.
Internet Tools lists tools to automate advertising, getting the
word out, and other automation tools. Website Marketing lists
specific links to sites to help with website tasks. Finally
General Internet Automation has links to enhance all your internet
marketing tasks. Each link has a brief summary of the site ; visit
each site for more information.
....................................................................
Internet Marketing:
....................................................................
Insider Secrets to Internet Marketing - learn
everything from A to Z about internet marketing:
http://mt.becanada.com/?
Learn how to capitalize on Ebay and over 120 million visitors
a day and use this to aid your business' profits now:
http://www.auctiontips.com/t.cgi/8549
Secrets to their Success Newsletter - top
newsletter where successful internet marketers
tell it like it is:
http://dynamic.secretstotheirsuccess.com/t.cgi/8549
E-Mail Marketing explained - everything you need
to know including headlines, subject lines and
days of the week best to email and those to avoid:
http://www.marketingtips.com/emailsecrets/t.cgi/8549/
....................................................................
Internet Tools / Advertising Automation:
....................................................................
Get the word out to 1000s of websites the are
there to help you market your website at no cost:
http://power.becanada.com/?
Submit your website[s] to search engines and
get a top page ranking:
http://powersearch.becanada.com/?
Automate email newsletters, sending follow ups
and many other email tasks from your desktop:
http://www.mail-loop.com/?
....................................................................
Website Marketing:
....................................................................
Automate leads generation / provide a classifieds service [free or
paid] at your website today:
http://www.becanada-isell.com/?
Get help promoting your website and automate that process now
and get an army of affiliates now:
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Use classifieds, search engines and ffa listings to generate
sales leads for your business / website now:
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....................................................................
General Internet Automation:
....................................................................
Automate all your surfing, shopping and searching today, in
less time the easy way... save 100's of hours now:
http://powerbrowser.becanada.com/?
================================================================
[2] Guest Article #1:
"Click Fraud: The Ugly side of the Paid Advertising on
pay per click search engines and what you can do to
detect it, fight it and win - in two ways... plus
increase your profits."
By David Belton, Editor BFMNL
================================================================
FACT: Between 30% and 60% of pay per click search engine
advertising clicks are FALSE.
It's a sobering thought ; especially if you spend 100s, 1000s or
10 of 1000s plus dollars a month online adverting your business.
But there is something you can do about it ; and even profit
from too.
Let's start with the "ugly":
-----------------------------
The first question that must be addressed is where are these
false clicks coming from and why.
Before the days of "pay per click search engine advertising" ; there
was only free search engine listings. You would never have run into
the problems that face advertisers today because there was
no benefits to be had FOR THIRD PARTIES.
In this case the third parties that benefit are both the suppliers
of the traffic and the affiliates of these companies. And yes,
even your competition.
Does that mean all pay per click search engine clicks are false?
Absolutely not.
What it means is that you as the advertiser must choose a company
with fraud protection AND a system to re-imburse you in case
of fraud.
But sadly today ... that is not enough.
You see as a pay per click search engine advertiser myself I am
painfully aware of how much fraud costs. I come from a "day"
before pay per click search engines ; in fact from a day where
there was only 5 search engines in existence.
Yes... I am a "Senior Netizen".
But all kidding aside; this is a serious matter.
In order to win this battle ; protect your investment in paid
advertising and actually use pay per click search engine advertising
one must understand the problem.
In order to do that you must understand how SOME companies
protect you and the short comings of each method of protection.
Here is a small list ways you are protected:
1 - No repeat clicks.
2 - No repeat clicks from the same person in 24 hours.
3 - Certain IP numbers are blocked.
4 - Certain types of clicks THAT ARE NOT clicks are detected.
5 - Internal review of clicks on a keyword or phrase.
For security reasons I will not go into detail on how these
work. Frankly I have paid for that many times over as it stands
now with wasted ad dollars. However as a browser and internet
systems application programmer I have an intimate knowledge
of this subject.
As you can see above "fraud protection" stops basically as
soon as the "click" - if you will - leaves the "pay per click
advertisers website"... and that is the problem.
Most fraud is caused by huge "click farms" that can fool
the advertiser's fraud protection systems. "Click farms" are
run by AFFILIATES of the advertiser group... every click the "farm"
creates puts money in their pocket, and in the pocket
of the pay per click advertising company.
There is a lot more to how "click farms" operate ; but again
I will not publish that information here.
There are also other ways to create "fraudulent" clicks ;
but the gist of the matter is they can all be detected
the same way.
And yes, your competition can click on your ads too... costing
you as low as a penny a click to several dollars a click.
Bottom line... A VERY bad situation for you and me.
Our pockets get hit AND we make no money either - a double
hit on our business enterprises and it's profits.
Before I talk about a solution ; let's address the issue directly.
Are major pay per click engines aware of this problem?
Yes.
Are they doing something about it?
To a point. They need affiliates to supply traffic.
Affiliates want compensation.
Do they re-imburse you in the case of fraud?
Yes. I can attest to this.
Major companies even have "cash reserves" to pay back
advertisers in the case[s] of fraud.
You have to understand that in today's world pay per click
advertising is measured in BILLIONS of dollars. Because
this is such a huge number... it is ripe for explosion and
it is very easy relatively speaking to commit click fraud.
Personally I have DROPPED several pay per click advertising
companies because so many clicks - percentage wise, were
either fraudulent and/or of "little value".
Regardless of what you call it ; it costs you money with
no return on your investment.
Now that the problem is laid out... how does one going
about detecting it and fighting it?
One method is to calculate the return on your investment.
If you invest $50 in clicks in the keyword "software", and you
make $100 in sales ; then you are making $50 and your initial
investment back.
But there is a problem with this logic... consumer buying
patterns are erratic.
You could spend $50 a month on the keyword "software" for
3 months and make no sales... and then on the fourth month
make 2, 3, 5 or more sales... then make 2 the next month and
5 the month after that...
In order to ascertain the "fraudiness" of a keyword or phrase
AND/OR the "value" of it you have to do something different.
To be clear - we are actually going to be doing TWO important
tasks:
One - Determining if the traffic to this keyword is fraudulent.
Two - If it's not, we will be able to determine how much this
keyword is worth in terms of "value".
Let's start with Fraud detection.
As noted above, fraud protection ends with the "click" leaving
the pay per click engine's site and going to your website[s].
Actually determining if the click is fraudulent OR "valuable"
is based on the same information - does the "click" visiting
your website DO ANYTHING - and how long do they "stay" and
so on.
Remember ; once a click is REGISTERED, you are instantly debited.
A fraudulent "clickster" only clicks on links ; "they" do not
visit websites, click on links at a website, buy anything
and do not stay for more than a second or two.
You are right - TRACKING is the key to both fraud protection
AND determining the value of a "click" after a "click" leaves
the pay per click search engines website.
First, lets tackle fraud protection:
--------------------------------------
A "click farm" or "clickster" will generate a lot of fraudulent clicks
on your keyword[s] or phrases. Usually the keywords or phrases will
be very common [lots of clicks normal] and/or high value clicks costing
you a buck or more per click.
In the former, you will receive lots of clicks ; but very few "real"
clicks. In the latter you will receive fewer clicks ; but a lower
percent will be false due to higher click value.
Example:
"Software" is a keyword that gets millions of clicks per month.
Let's say your ranking is #20, and this costs 10 cents per click.
Because the word is so common it is easy for 30/100 clicks to
be fraudulent.
"Website Hosting" is another common phrase, but VERY expensive.
Clicks can cost $2, $5, even $10 per click. Even if only 1/10 clicks
were fraudulent ; it would be enough to cost you a lot AND for the
fraudulent "clickster" to make good money.
We know that fraudulent clicks will not purchase anything, click
on any links at your website[s] [really, there is no point right?],
and not stay longer than a second or two.
Now you know how to detect them.
Second, How to Evaluate the "value of a click"
---------------------------------------------
The value of a click is determined by the cost of the click,
how long they stay, which pages they view and ultimately
if they purchase a product or service.
And of course, if they return later or again and again.
This information IS GOLD. Although this sounds simple, it would
require a whole article to explain this part alone.
[which I will provide in a future newsletter soon]
It should be noted that determining the value of a click
is a universally important task that applies to ALL traffic
that visits your website[s].
Bottom line, fraud protection comes down to tracking the source
of the click, and what the click does at your website[s] and
evaluating this information.
The information you need , depending on the logs your website
hosting provides , will be there to both determine if a click
is fraudulent and the value of each click.
These are called visitor logs, hit logs, referral logs, and
so on.
I know... that is the hard way. There is an easier way coming
soon... watch for details on this.
We use a special in-house system at our website[s] which we will
be making available shortly to the public designed specifically
to stop and report fraud and auto-evaluate the value of a click.
Every click, every visit - in real time.
This system and the data it generates and tracks has been used
to successful prove fraud and get refunds from pay per click
companies. It has also proven invaluable in fine tuning traffic
itself, keywords, and other advertising - reducing ad budgets
and increasing the profit ratio per click received.
How to Fight Click Fraud:
-------------------------
Now that you know what causes it and how to detect it AND prove
it ; you can fight it.
You are armed with knowledge - literally.
If you suspect click fraud on a keyword or phrase you can:
1 - Deactivate that keyword/phrase.
2 - Bring it to your pay per click engines' attention.
3 - Request a refund on clicks on that keyword/phrase.
Here is a real easy way to determine if the clicks from a keyword
or phrase are fraudulent - lower your bid. If you do and get the same
number of clicks - then it is almost GUARANTEED the keyword or
phrase is fraudulent.
Remember... other advertisers also using the same keyword/phrase
will ALSO likely be suffering the same abuse you are... and this
is easily traceable - this tip is leverage, use it.
Another method ; if you notice a sudden UNEXPLAINED jump in
clicks on a particular keyword or phrase with no jump in sales /
results.
So take action and protect yourself and your business today.
Doing so will increase your profits and lower your advertising expenses.
PS: Watch for information how to automate fraud detection and evaluation
of "click value" shortly in real time.
David Belton
CEO BECANADA, BFMNL , and other internet properties.
Becanda.com , Best-Host.com, Becanada-Isell.com
DAVID BELTON Software Enterprises INC
Copyright 1996-2020.
================================================================
[3] Guest Article #2:
"Pay Per Click To Guarantee Targeted Traffic!"
By Steve Nash
================================================================
The days of free search engine traffic are over!
(And the reign of cheap search engine traffic has begun!)
Okay, that may not be quite the case *yet*, but you really
do have to work hard (or pay someone to work hard), to even
get close to guaranteeing a top 10 position on search
engines like Google.
Pay-Per-Click search engines, however, offer the promise of
guaranteed visitors, for the keywords of your choice.
Choose to pay per click wisely!
There are literally hundreds of pay-per-click search engines
available for you to spend your money. Only a few can
guarantee targeted visitors to your site, though. I've
listed the best pay-per-click search engines below.
=> SIGN-UP WITH THESE POPULAR PAY-PER-CLICK SEARCH ENGINES
* OVERTURE
Overture (formerly GoTo) is the original (and most popular)
pay-per-click search engine.
Overture is also one of the most expensive, and competitive.
A quotation taken from their sign-up page:
"A $50 initial deposit is non-refundable and will be
applied to click-throughs or to the minimum monthly
spend. Each account has a $20 minimum monthly spend.
There is a minimum bid requirement of $0.10 per click-
through."
Overture do have tough anti-fraud measures in place - always
evolving, obviously - so there is far less chance of
receiving so-called 'bogus clicks' using Overture.
And Overture has an impressive search engine reach, with its
results found in "Sponsored Listings" in many search
engines.
You can currently choose from Fast Track or Self Serve sign-
up options.
Verdict: If you're serious about generating targeted traffic
to your site, but less bothered about minimum (or maximum!)
bid amounts etc. then you should consider signing-up with
Overture.
Overture - http://www.overture.com
Overture UK - http://www.uk.overture.com
* ESPOTTING
Espotting is the self-proclaimed #1 pay-per-click search
engine in Europe. Its results appear on many major search
engines as well as well as thousands of relevant smaller
sites too
This is what is says at Espotting UK's sign-up page:
"Espotting Media can help you access targeted leads from
72% of the UK's online population... By ensuring that
your listings appear within our top 3-5 search results,
you will benefit from highly targeted leads from Yahoo!
Europe, Lycos, Kelkoo and Netscape and many more. "
It offers a Gold, Silver and Bronze service depending on how
'hands-on' you want to be with your pay-per-click campaign
(and how much money you want to spend!).
Verdict: A serious contender in Europe, worth considering.
Espotting - http://www.espotting.com
* GOOGLE ADWORDS
Even Google operate a pay-per-click search engine.
Called Google AdWords, results appear on the Google search
engine itself, as part of the search engine listings (right
hand side).
Results also appear as part of AOL and Yahoo!'s searches and
other major content providers. Though this might change
soon.
And, with it's recent launch of Google AdSense, Google
AdWords now appear on minor, but still relevant, content
sites.
Unlike other pay-per-click search engines, Google AdWords
doesn't always list the highest bidded term first (see BID,
BID, BID below for details). In Google's words:
"Getting great results in AdWords doesn't necessarily
mean spending a lot either. The AdWords system rewards
the best-performing ads."
Verdict: Definitely consider signing-up to Google AdWords,
but learn how to make the most of your AdWords campaign
first via a suitable tutorial or learning resource!
Google AdWords - https://adwords.google.com/
=> OR VISIT THESE LINKS
There are other pay-per-click search engines worth
considering. All of the pay per click search engines listed
below have considerable reach, and can guarantee visitors to
your site (often at a much cheaper cost than Overture etc.)
o http://www.FindWhat.com
o http://www.kanoodle.com
o http://www.xuppa.com/ (formerly Bay9)
o http://www.7search.com
o http://www.epilot.com/
o http://www.goClick.com
o http://www.Ah-Ha.com
o http://www.onesearch.com
o http://www.NetFlip.com
=> THEN BID, BID, BID!
Using Overture as an example here, making a bid is simply a
matter of choosing the following:
* keyword
* title
* description
And as Overture recommends on its site, always repeat the
keyword in both the title and description to improve your
chances of a click. Overture also comes with a keyword
suggestion tool, available to Overture advertisers only.
Choosing your keywords, and the amount you are willing to
bid is also simple, but can take a lot of time.
This is because you need to research suitable in-demand
keywords, that cost little. Solutions to this problem
include using the paid-for version of Wordtracker - the
excellent keyword suggestion tool allows you to brainstorm
good keywords, and determine the current cost of the top 20
bids. You might also want to use bid management software.
Wordtracker
- http://www.wordtracker.com
Example of bid management software for Overture
- http://www.ppcmanagement.com/
=> BUT BID CAREFULLY!
Make sure you don't spend too much money.
Clicks can add up quickly. It's probably worth investing in
some kind of bid management software, or at least worth
using the in-built bid management provided by search
engines
like Overture.
Remember, you ONLY want your prospective customers to click.
And you must know the value of your visitor! (A rough guide:
Value = average earnings / average unique visitors .)
Try and make sure that the cost of a click never exceeds
this 'value' of a visitor.
One successful strategy is to bid low on many listings.
=> READ MORE...
You can find out a great deal more about pay-per-click
search engines from this excellent resource.
http://www.PayPerClickSearchEngines.com/
And the online version of this article contains a variety
of sign-up offers for some of the search engines listed, as
well as details of Google AdWords learning resources.
http://howipromotemywebsite.com/pay-per-click
----------------------------------------------------
STEVE NASH is the author of the ebook: "3 Super-Tips To
Build, Promote And Profit More From Your Website." Download
your free copy now! http://www.wise-buys.info/bonus.shtml
HIS BEST TIP? Use Site Build It! to develop a profitable
business online! Learn more, here! http://site-buildit.com
================================================================
[4] Guest Article #3:
"Technology Predictions for 2006 and Reflections for 2005"
S. Housley
================================================================
2005 literally took the world by storm. The tragedies of the
Asian Tsunami, the Hurricanes that blew through the US Gulf
Coast and the earthquakes that swallowed parts of Pakistan
have left an indelible mark on 2005. While mother nature
cast a shadow on 2005, it was technology that delivered the
impact that resulted in a huge outpouring of donations. The
world was touched by the human element seen real-time in
pictures and videos. Today's technology was able to deliver
the graphical grittiness that portrayed the nightmares
occurring half a world away.
Technology is usually thought of as impersonal, but
something needs to be recognized; without technology the
personal elements of the 2005 tragedies would not likely
have been conveyed to the extent and timeliness they were.
Reflecting on 2005 and looking forward to 2006, technology
will undoubtedly continue play a significant role in the
future both on a personal and impersonal level.
In 2005 Blogs gave birth to splogs, where senseless web
scrapers generated massive amounts of senseless content.
Spam reached a whole new level, right along side the ethical
debate of content scraping. Copyrights have been stepped on
and I foresee a new host of tools that will emerge to
protect content.
SPAM and phishing scams were easier to recognize, but to
their credit, spammers showed off their creativity, finding
additional channels to inundate. From splogs to forum spam,
2005 tech users saw spam as one of life's continued
annoyances. Looking into a crystal ball, I fear that social
bookmarking will become the spam vehicle of 2006, weakening
the value of a collective voice.
Sadly the blog saturation has resulted in web clutter. Due
to increased competition and vast quantities of blogs on
free hosted blog networks services, bloggers competing for
audiences and web traffic will result in significant
abandoned content, cluttering the web with useless
ramblings. The ease of blogging that resulted in saturation
will be its downfall. Credibility will again become
important. Journalist, who have suffered from the
blogosphere in 2005, will have a reprieve as credibility
becomes an issue for bloggers. In 2006 web surfers are going
to look for multiple sources to confirm facts, and rely on
reliable respected sources, community content, and
collaboration like Wikipedia is going to suffer and become
less relevant in 2006. While Wikipedia scores well in
search, it does not perform as well with accuracy. The
Wikipedia community is haunted by spam and like DMOZ, it's
success will be its downfall. The relevance of successful
community wiki's will fade in 2006.
Cell phones have become personal homing devices, and it is
near impossible to locate a cellular phone that is not
capable of manipulating or taking photos, videos, graphics
and text messages in addition to the traditional voice
calls. It is likely the PDA will become extinct in 2006, as
travelers move to a single multifunction device. In 2007 MP3
players will likely be a common feature of cell phones.
Wireless growth is still worth noting, as it has moved from
hotspots, to hot zones, to hot cities. Philadelphia and San
Francisco are leading the way as wireless cities in 2006.
What is in store for 2006? Privacy is a hot topic that is
not going to disappear. Google and the US Government are
battling a Big Brother image. Data mining has made the
collection of data meaningful. Anti-Google sentiment is
growing. Google has fallen from grace, while Google has made
friends on Wall Street, it has disappointed surfers who have
turned to Yahoo and MSN in growing numbers. 2006 will likely
result heat up the search engine war with MSN and Yahoo
scrambling for marketshare and Google walking a tightrope
with privacy advocates on one end and monopoly theorists on
the other end.
Google wants to make money, and like it or not data, is a
commodity. Google will likely use the data from their
various ventures to develop new technologies and personalize
content. Conspiracy theorists believe that the Google's
aggregate data will also be used to optimize the fees
charged for pay-per-click, influence organic ranking, or
worse yet, sold.
Google's growth will continue to motivate privacy advocates
and those in the technology field behind the Attention
Truste movement, to work together, to improve how personal
information and subscription information is used online. I
expect we will see a lot of energy and effort in this area.
Personalized content will be a buzz word for 2006. Whether
it is users selecting Podcasts, iTunes, or purchasing Amazon
recommendations the web is learning how to cater content
based on user selections and choices. Web surfers see
personalized content as regaining control of what they want
to watch, see, or listen to. From Tivo to podcasting, users
are taking back control. Yet when the web serves content
that is based on past surfing habits, who is really in
control?
In 2005, marketers were told in no uncertain terms, if they
are not using syndication and RSS, they will not survive.
Well, they have one more chance to get it right. In 2006,
marketers must use RSS as an alternative communication
channel. It will no longer be cutting edge, it will be a
must to survive. Web surfers no longer expect to provide
personal information (an email address) for marketing
materials, they expect to have a choice about how they wish
to receive the content.
Vendors selling through affiliate programs lost ground in
2005. Publishers found the easy money of pay-per-click
advertising not fraught with the inherent problems of
affiliate tracking and cookie-killers. The increase in
click-fraud and content scraping on AdSense sites will even
the playing field and make affiliate programs more
attractive in 2006.
The world is getting smaller, and technological advancements
has not only brought us tragedy, but also has opened doors
and the global market is now a viable option for small
businesses. I believe the globalization trend will continue
in 2006.
Top 10 Winners Predicted for 2006:
Cyber Security
VOIP
Attention Data
RSS/Syndication
Copyprotection
Credibility
Privacy
Alternative Energy (reusable fuel, clean energy)
Content Filtering
VideoTunes (iTunes with Video)
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
================================================================
[5] Guest Article #4:
"How to Quickly Gain Traffic to Your New Web Site"
By Herman Drost
================================================================
The problem with a new site is that it often takes a long
time before it is indexed by the search engines. This means
you are missing out on getting traffic and making sales.
Google places new sites in the "sandbox" which means
they are on "hold" for a period of time before they rank.
Here are some ways to generate immediate traffic to your
web site:
1. Start a PPC (pay per click) campaign – you can begin a
Google Adwords campaign and start generating visitors the
same day you set it up. Of course it is going to cost you
some money but you can set a limit for how much you wish to
spend. You will soon get a good idea what keywords produce
the most clicks for your ads. You can incorporate these
keywords in your site when you optimize it for the search
engines.
While you run your PPC campaign get busy with preparing
your site for the main search engines. Once you have been
indexed by the main ones such as Google, Yahoo and MSN and
start moving up in rankings, you can scale back the amount
you spend on Google Adwords. Your goal is to eventually
rank high enough that you won’t have to use PPC anymore
because you are getting enough visitors.
2. Optimize your site for the search engines – the keywords
that generated the most clicks from your PPC campaign,
should be included in your web pages. Research alternative
keywords using utilities such as Wordtracker or the
Overture Suggestion Tool. You can determine the popularity
of those keywords by seeing how many Google Adword
campaigns are running. You accomplish this by entering the
keyword or keyword phrase in the Google search engine and
see how many ads appear on the right hand side of the page.
If there are a lot, that means the keyword you chose is
very popular and in high demand.
Integrate a few of your best keywords within the text on
each of your web pages. The home page should contain the
keywords which have the highest demand (most searches) with
the least number of competing web sites. Then proceed with
the other pages in descending order of keyword popularity.
Make sure you also include these keywords in your meta
tags, title, h1-h3 tags, links and file names. Don’t overdo
it for you may get penalized for spamming the search
engines.
3. Increase link popularity – this refers to how many
external and internal links are pointing or linking to any
particular page. External links include those that come
from web sites other than your own whereas internal links
are those that come from within the same domain name. Link
popularity is not based on the "quantity" of links but the
"quality" of those links as well. Therefore increasing link
popularity does not necessarily require having a large
number of links pointing to your site but rather a good
number of quality links.
4. Submit to the top search engine directories – many of the
top directories have good link popularity that can be
passed on to your site. They also have specific category
pages that are related to the nature of your site. The
major directories include The Open Directory, Yahoo and
Zeal.
The Open Directory is one of the largest that is still
free, however it can take months or even years to get
listed. If you become an editor for Zeal you can get your
site listed free. Yahoo costs $299.00/year to be included.
It is worth it if you can afford it.
Here’s a couple of articles on how to properly submit your
site to the search engine directories:
http://www.searchrank.com/resources/art007.htm
http://www.searchrank.com/resources/art015.htm
5. Submit to specialty search engine directories – you may
wonder why I haven’t mentioned submitting to the major
search engines. When you work on building the link
popularity of your site, it automatically places you in the
main search engines. Once you have submitted your site to
the main directories, find specialized directories related
to your business. Here’s a good resource:
http://searchenginewatch.com/links/article.php/2156351
You can also research the link partners of your
competitors’ sites by entering your favorite keyword in the
search engines. Once you have found a number of top ranked
sites, download the Google toolbar and check their back
links. This can save you a lot of time researching other areas
to find quality links.
Once your site been indexed by the search engines and
included in the directories, focus on adding more content
and continue building your link popularity. This will help
you to maintain and/or increase rankings with the result
of gaining more traffic to your new web site.
******************************************************************
Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com. Affordable
Web Site Design and Web Hosting. Subscribe to his
“Marketing Tips” newsletter for more original articles.
mailto:subscribe@isitebuild.com. You can read more of
his in-depth articles at: http://www.isitebuild.com/articles
******************************************************************
____________________________________________________________________
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We encourage members to forward resources they believe would be
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